Melanie Richardson

Melanie Richardson Email and Phone Number

Senior Account Manager Business Development @ Clear Channel Outdoor
United States
Melanie Richardson's Location
Scottsdale, Arizona, United States, United States
Melanie Richardson's Contact Details
About Melanie Richardson

Melanie Richardson is a Senior Account Manager Business Development at Clear Channel Outdoor. She possess expertise in radio, social media marketing, radio promotions, social media, social networking and 25 more skills.

Melanie Richardson's Current Company Details
Clear Channel Outdoor

Clear Channel Outdoor

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Senior Account Manager Business Development
United States
Website:
clearchanneloutdoor.com
Employees:
2520
Melanie Richardson Work Experience Details
  • Clear Channel Outdoor
    Senior Account Manager Business Development
    Clear Channel Outdoor
    United States
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  • Audacy, Inc.
    Senior Account Manager, Integrated And Strategic Partnerships
    Audacy, Inc.
    United States
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  • Usa Today
    Senior Integrated Marketing Professional
    Usa Today Mar 2022 - Present
    Mclean, Va, Us
    Identify and act upon opportunities for new partnerships and collaborations that drive business innovation.Conduct market analysis to identify potential partners and assess competitive landscape.Campaign Management: Plan, execute, and optimize digital marketing campaigns across various platforms including social media, email, and search engines.Content Creation: Develop compelling content tailored to digital channels to engage target audiences.Implement SEO/SEM strategies to improve website visibility and search engine rankings.Analytics: Utilize analytics tools to measure the effectiveness of campaigns, providing insights and recommendations for improvement.Oversee digital marketing budget, ensuring cost-effective strategies that maximize ROI.Stay up-to-date with digital marketing trends and best practices, integrating new techniques into campaigns.Identify and act upon opportunities for new partnerships and collaborations that drive business innovation.
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  • Iheartmedia
    Senior Multi Media Marketing Strategist
    Iheartmedia Dec 2020 - Mar 2022
    New York, Ny, Us
    • Develop and apply both strategic and tactical digital marketing plans and e-commerce activities with a focus on driving acquisition and conversion. • Develop data-driven strategies to uncover cross-media solution opportunities for key accounts, generating 1M+ incremental sales for those clients. • Negotiate additional services and contract agreements, renewing contracts after thoroughly analyzing past campaign performances to offer appropriate changes and recommendations. • Exceed annual quota for new business development • Collaborate influencers to improve campaign performance leading to a YoY increase R.O.I for clients. • Exhibited proficiency in all formats styles and methods of communication including traditional and new media. • Vertical/Subject matter expert, manage and collaborate with leaders in some the of nation’s largest corporations and health systems to create custom marketing campaigns in an effort to increase overall branding. • Data mining, analyzation, and solution improvement recommendations of multi-channel direct marketing campaigns to improve client’s results.
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  • Urban One, Inc
    Integrated Multimedia Leadership Development Specialist
    Urban One, Inc Feb 2018 - Dec 2020
    Silver Spring, Md, Us
    • Cultivating new relationships with local and regional business in multi-Markets• Successfully managing over 120-account portfolio with collaborating over $4 million in sales thanks to consistent client interaction, effective issue resolution and client needs analysis.• Maintain awareness of the competition and trends, reporting market strategies and suggestions to sales team 2 times a month Develop, present, and close appropriate marketing solution programs.• Acquired new business through prospecting, cold calling and delivering impactful sales presentations.• Exceeding sales goals using consultative sales talents and effectively explaining programs and services to generate interest.• Employ extensive product knowledge to cultivate existing customer relationships and develop rapport with new ones.• Developed a rigorous outbound prospecting campaign to generate 8% in leads YoY. • Developed professional sales presentations, seminars, and exhibitions to creatively communicate product and market comparisons.• Conducted research to determine top prospective clients and continually cultivated sales pipeline.• Increased repeat customer base by maintaining relationships with high-profile clients and effectively managing service issues.• Supervised and trained 12 employees on successful selling techniques.• Strengthened operational efficiencies and traceability, developing organization systems for financial records and sales reports.• Introduced Salesforce CRM system into daily procedures to streamline daily tasks, resulting in effectively managing sales pipeline.• Achieved 120% of quota within first year as Sales Team Leader
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  • Urban One, Inc
    Senior Integrated Multimedia Strategist
    Urban One, Inc Feb 2011 - Jan 2018
    Silver Spring, Md, Us
    Key Accomplishments: 2017 PRESIDENT'S CLUB WINNER. • #1 Ranked in O & O Digital Sales in 2016 & 2017. • #1 Ranked in Digital, NTR Sales, Integrated Marketing Campaigns and Event Sponsorship Sales & execution.• Prospected new business, presented proposals, and developed solid relationships with clients and community leaders. • Identified client's key marketing challenges to develop ideas, creative integrated solutions, and execute marketing campaigns to meet their needs. • Maintained and upsold existing accounts through service, presentations, and constant follow-ups. • Exceeded corporate budget at least 30% each quarter in 2012, 2013, and 2014. Generated 62% additional revenue in 2015 than previous year.
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  • Yourtel America
    Retail District Manager
    Yourtel America Dec 2008 - Feb 2011
    Us
    Managed Sales managers and sales staff to exceed revenue goals from retail stores.Analyze reports and provided input to store forecasts and goals.Trained retail staff on sales technique, customer satisfaction, and retail software.Oversee company locations within the district to ensure each location meets company standards by fulfilling contractual obligations to customers.Utilized Nielsen ratings to compile data gathered from various sources.Performed site evaluations, customer surveys and financial audits.Assisted owners with analyzing complex real estate documents and loan agreements.Maintained in-depth knowledge of competition through consistent evaluation of market conditions and trends
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  • Verizon
    Assistant Manager
    Verizon Jul 2006 - Dec 2008
    Basking Ridge, Nj, Us
    • Assisted the Retail Store Manager in planning and implementing strategies to attract customers• Coordinate daily customer service operations (e.g. sales processes, orders and payments)• Track the progress of weekly, monthly, quarterly and annual objectives• Monitor and maintain store inventory• Evaluated employee performance and identify hiring and training needs• Supervised and motivated staff to perform their highest potential• Coach and support new and existing Sales Associates• Monitor retail operating costs, budgets and resources• Suggest sales training programs and techniques• Analyze consumer behavior and adjust product positioning• Research emerging products and use information to update the store’s merchandise• Created reports, analyze and interpret retail data, revenues, expenses and competition.• Conducted regular audits to ensure the store is functionable and presentable• Ensured all employees adhere to company’s policies and guidelines
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Melanie Richardson Skills

Radio Social Media Marketing Radio Promotions Social Media Social Networking Broadcast Advertising Marketing Radio Broadcasting Radio Producing Event Planning Digital Media Television Entertainment Radio Advertising Public Relations New Media Facebook Copywriting Marketing Strategy Video Production Radio Programming Podcasting Outlook Music Nexgen Radio Host Final Cut Pro Music Industry Broadcasting

Melanie Richardson Education Details

  • Liberty University
    Liberty University
    Aviation/Airway Management And Operations
  • Glendale Community College
    Glendale Community College
    Airline/Commercial/Professional Pilot
  • Sanford-Brown College-Hazelwood
    Sanford-Brown College-Hazelwood
    And Related Support Services
  • Napsrx
    Napsrx
    Pharmacy- Certification Number: 668442020
  • The Johns Hopkins University
    The Johns Hopkins University
    Certified Contact Tracer Covid-19

Frequently Asked Questions about Melanie Richardson

What company does Melanie Richardson work for?

Melanie Richardson works for Clear Channel Outdoor

What is Melanie Richardson's role at the current company?

Melanie Richardson's current role is Senior Account Manager Business Development.

What is Melanie Richardson's email address?

Melanie Richardson's email address is mr****@****one.com

What schools did Melanie Richardson attend?

Melanie Richardson attended Liberty University, Glendale Community College, Sanford-Brown College-Hazelwood, Napsrx, The Johns Hopkins University.

What skills is Melanie Richardson known for?

Melanie Richardson has skills like Radio, Social Media Marketing, Radio Promotions, Social Media, Social Networking, Broadcast, Advertising, Marketing, Radio Broadcasting, Radio Producing, Event Planning, Digital Media.

Who are Melanie Richardson's colleagues?

Melanie Richardson's colleagues are Jeff Thomas, Monica Fernandez Rodriguez, Ryan Kerr, Jim Evans, Cheyenne Kasper, Anastasia Anderson, Paul Jewison.

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