- Working within the organization to develop relevant category-specific content for our target audiences- Managing the website (+200K views/week) and social media pages (+95K followers on Instagram; +12K followers on YouTube; +15K followers on Pinterest; +58K followers on Facebook) - Collecting data and report on traffic, rankings, and other SEO aspects (AHREFS and Sistrix)- Weekly audit to detect errors and correct them : removing duplicates, broken links, 404 errors, ...- Proofreading, re-structuring, and editing articles by content writers - Setting and implementing social media and communication campaigns to align with marketing strategies - Providing engaging text, image, and video content for social media accounts: Instagram (7,8M reach in January 2023), YouTube (40,5K views in January 2023), Pinterest (8,4M views in January 2023), Facebook (98K reach in January 2023), and TikTok. - Organising collaborations with brands to build community and boost brand awareness - Building relationships with customers, potential customers, industry professionals, and journalists- Drafting of press releases, contact with media and content spreading (PR actions)Comparison between 2021 (start of my activity in the company: sept 2021) and 2022Organic website traffic (SEO): +19.67% Visibility Index (Sistrix): +83,36%TOP 10 KW in Google: +41,42%Instagram's reach: 20.8 times greater than 2021 (+1976,61%)Facebook's reach: 2.4 times greater than 2021 (+139,27%)Pinterest's impressions: 1.76 times greater than 2021 (+76,49%)Youtube's views: 3.85 times higher than 2021 (+284,51%)

- Created a personalized nutrition application developed to help and accompany its users towards a healthy and sustainable life. - Collaborated in all aspects of business development from market research and finance to operations and marketing.- Built the company’s marketing strategy to meet consumer’s needs and maximize profits.- Maintained professional relationships with potential investors and partners.- Participation in the supporting and accelerating program for Moroccan startups set up by the DISLOG foundation and ENDEAVOR in order to be eligible for future fundraising.- Obtention of a state subsidy (Maroc PME) and a supporting financial contribution (ENDEAVOR and DISLOG Foundation) of €35,000.- Developed and implemented new social media strategies and plans to attract potential customers and increase brand awareness.- Produced original social media content and assisted in the management of the promotional budgets.- Designed social media calendar and reports per month, in order to monitor the effectiveness of campaigns. - Led and optimized web content to increase SEO.

- Reporting and analyzing Sell-Out results to have knowledge of the market environment as well as having feedback of CHANEL's performance in Beauty and Fragrances (via NPD).- Managed a CRM Platform (Microsoft Dynamics CRM) aimed for beauty advisors, creating different contests and projects to boost their brand loyalty; with a special attention during Covid-19 to keep them motivated and supported.- Co-managed launching, presentation, execution, and tracking of campaigns.- Coordinated the monthly monitoring of results of all Makeup and Skincare campaigns and products.- Report qualitative and quantitative campaign feedback to Paris headquarters on Sales results (Sell-In and Sell-Out), PR, Media, and Product quality.

- Improved brand image (Gap, Banana Republic, La Martina, Just Cavalli, MAC Cosmetics, Armani...) by controlling social media account as well as loyalty campaigns and personal invitation for high profile events. - Designed graphic and editorial content related to the defined digital strategy with the use of mobile apps. - Managed the set-up in-store animations such as the organization of the Shopping Festival, an event attended by thousands of customers. - Organized monthly reports on cost and benefits of advertising on social media for different brands, which led to the interaction with stakeholders such as journalists, bloggers and influencers.