Melanie Ruiz

Melanie Ruiz Email and Phone Number

Marketing and Communications Manager @ MicroCool
Phoenix, AZ, US
Melanie Ruiz's Location
Phoenix, Arizona, United States, United States
Melanie Ruiz's Contact Details
About Melanie Ruiz

I am a strategic marketer who can reach audiences thru digital and offline channels for acquisition, CRM, technical communications and training. My ability to quickly incorporate new skills, understand the dynamics of industries and what resonates with customers keeps me in a position to be agile with methods and tactics. My background includes working across diverse industries including advertising, media, entertainment, pharma (biopharma), mobile games, industrial products. I look forward to continue working with teams that value integrity, communication and utilize the latest technology.PLATFORMS I've worked across media channels and platforms including all digital (online, mobile), email, PR, partner channels, retail, in-store and in-box utilizing both internal resources and external agency teams and vendors. COMMUNICATIONS Writing, editing, understanding audience and usage, making technical information accessible to a lay audience, adjusting tone based on strategic goal and platform.TECHNICAL WRITING User Manual, Directions, Copy for UI/Forms, Case Studies, How-to-guide, Training Manual, PI/Product Insert, Quick Reference Guide, Landing Pages, Step-by-Step Procedures and many more.SKILLS Digital Content Strategy, SEO Strategy, Web Traffic Analysis, CPanel, Wordpress Management, Managing Blog, Email Marketing, Constant Contact, Social Media Content, Light Design Skills (graphics, pages, emails), general knowledge of HTML/CSS/JAVASCRIPT, Google Adwords, Google Analytics, Instagram + Facebook + LinkedIn Advertising.SOFTWARE, PLATFORMSiOS, Windows, Office/365, Photoshop Elements, Photoshop Premiere, Wordpress, CPanel, Slack, Constant Contact.INDUSTRIES Robotic arm device, pharmaceutical biologic product, search marketing, mobile games, online advertising, industrial products.COMPANIES Electronic Arts, JAMDAT, Yahoo! (Geocities), Yahoo! Search (Overture), CSL Behring (Bio-Pharma), Downtown Women's Center, Homeboy Industries.

Melanie Ruiz's Current Company Details
MicroCool

Microcool

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Marketing and Communications Manager
Phoenix, AZ, US
Website:
microcool.com
Employees:
13
Melanie Ruiz Work Experience Details
  • Microcool
    Marketing And Communications Manager
    Microcool
    Phoenix, Az, Us
    View
  • Microcool
    Marketing & Communications Manager
    Microcool Oct 2016 - Present
    Manage & implement all customer acquisition, strategic marketing and content initiatives across digital media platforms.• Research, write & edit content (newsletter, emails, online ads, case studies, website, blog, videos).• Online advertising (SEM), Print Buys, Test Ad Types, Audience Targeting, Analytics (Google Ads, Facebook, Instagram, LinkedIn advertising).• Drive SEO strategy using web analytics to understand visitors, behavior & content.• Creative Asset Development: Record Videos, Photography, Edit Photos/Videos, Create Graphics.• Drive social media activities (Facebook, LinkedIn, Instagram).
  • Hourly & Project Rates
    Contract Marketing Services
    Hourly & Project Rates Apr 2010 - Present
    Content, writing, technical, training and marketing services.•Solely responsible for engineering/technical research, writing, editing content for User Manual supporting robotic device.•Writing/editing on various projects including niche consumer website, medical product website content, promotional copy.•Led strategic marketing efforts utilizing social media outlets for entertainment site aimed at Hispanic market. Analysis through use of Google Analytics, HootSuite, WordPress to better understand reach and audience, direct sales of advertising space, user interface analysis, site flow, spearhead partnership relationships for sites reaching similar audience and outreach to content providers.•Marketing & Media Strategy plan for business enterprises related to women’s shelter including plan, training, calendars, special event channeled through social media to increase community interaction, drive store sales and new initiatives.
  • Electronic Arts (Ea Mobile)/Jamdat
    Manager, Channel Marketing
    Electronic Arts (Ea Mobile)/Jamdat Feb 2005 - 2009
    Redwood City, Ca, Us
    Managed customer acquisition & strategic partnership initiatives for consumer, carrier and partner digital and offline channels of largest mobile games publisher across hundreds of titles, licensed and 1st party franchises.• Developed quarterly promotional programs with carrier partners, consistently resulting in increased sales and Top 10 products with superior placement.• Maintained successful primary and day to day marketing relationship with external wireless carrier, OEM and platform partners.• Created partner-specific products with internal development teams supporting new distribution and purchasing methods aligned with strategic business priorities.• Utilized web and mobile programs, outlets and tested new media driving customer traffic to point of purchase.• Worked with retailers to develop key consumer activities including POP, merchandising, training and outreach activities to retail sales teams.• Mobile PR liaison interfacing with internal teams, external partners, managing events, strategic messaging and ongoing PR efforts for mobile group.• Directed projects with internal and external advertising, creative and PR agency to support keyinitiatives.
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  • Zlb Behring/Aventis
    Associate Product Manager
    Zlb Behring/Aventis Jan 2003 - Jul 2004
    Melbourne, Victoria, Au
    One of two-person product marketing team that launched new biologics product, Rhophylac®, to US OB/GYN market.• Defined and managed customer acquisition communications, marketing collateral and direct mail campaigns for medical professional, patient and distributor channels.• Directed event activities and development of sales training materials for launch.• Drove launch of web site including design, content and implementation.• Managed day to day external agency relationships for marketing and PR activities, led approval process within FDA regulatory guidelines.
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Melanie Ruiz Skills

Marketing Advertising Mobile Marketing Sem Integrated Marketing Product Marketing Strategic Partnerships Product Launch Digital Strategy Online Marketing Account Management Content Management User Experience Multi Channel Marketing Digital Marketing Digital Media Google Analytics Search Engine Optimization Wordpress Social Media Advertising E Newsletter Google Adwords Web Analytics Web Content Writing Writing Editing Case Studies Technical Writing National Account Management Cms Adobe Creative Cloud

Melanie Ruiz Education Details

  • University Of San Francisco
    University Of San Francisco
    English

Frequently Asked Questions about Melanie Ruiz

What company does Melanie Ruiz work for?

Melanie Ruiz works for Microcool

What is Melanie Ruiz's role at the current company?

Melanie Ruiz's current role is Marketing and Communications Manager.

What is Melanie Ruiz's email address?

Melanie Ruiz's email address is me****@****hoo.com

What is Melanie Ruiz's direct phone number?

Melanie Ruiz's direct phone number is +176087*****

What schools did Melanie Ruiz attend?

Melanie Ruiz attended University Of San Francisco.

What are some of Melanie Ruiz's interests?

Melanie Ruiz has interest in Outdoors, Camping, Sports.

What skills is Melanie Ruiz known for?

Melanie Ruiz has skills like Marketing, Advertising, Mobile Marketing, Sem, Integrated Marketing, Product Marketing, Strategic Partnerships, Product Launch, Digital Strategy, Online Marketing, Account Management, Content Management.

Who are Melanie Ruiz's colleagues?

Melanie Ruiz's colleagues are Pavan Dongardive, Thomas W., Mahesh Savant, Jennifer Lindley-Stanley, Scott Dybas, Juan Rivera, Dan Gerth.

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