Melanie Salgueiro Marescalco Email & Phone Number

Madrid, Es

Madrid

Overseeing the Iberian Market Operation.

Madrid

- Worked as an Implant within the SumUp Iberia Trade Marketing team, contributing to the strategies of a fintech company specializing in payment solutions.- Develop and implement strategies for SumUp's expansion in the retail sector of Iberia, aligning with key retailers such as MediaMarkt, ECI, Fnac, Carrefour, among others.- Efficiently manage the allocated budget, cost estimation, and billing supervision to ensure effective and transparent financial management.- Conduct continuous analysis to ensure the effectiveness of plans, adjusting them according to market needs.- Lead the design and execution of marketing campaigns, including promoters, ATL and BTL campaigns, digital strategies, and team training.- Coordinate the management of roll-outs and in-store displays.

Madrid

- Manage the Dyson account, overseeing 9 Mall Demo Zones in Spain and 2 in Portugal, while also managing Physical and Digital Promoters in Portugal. - Analyze weekly sales performance and KPIs, providing action plans to improve team productivity.- Report sales performance from each MDZ to Dyson's Direct Sales and Finance Director in Iberia.- Maximize the profitability and financial performance of the stores by increasing sales and optimizing the profitable exploitation of retail assets.- Develop accurate sales volume forecasts in cooperation with Dyson Direct.- Monitor project budgets and manage analytics and forecasting accuracy.- Supervise day-to-day in-store logistics, including stock and sales forecasts.

Madrid

- Developed and executed branding and performance ad campaigns to increase revenue through content media, affiliate marketing, displays, and social media campaigns for high-profile media agencies in Spain, including Carat, Publicis, Havas, and OMD. - Conducted in-depth research to identify critical commercial needs and create successful marketing strategies and campaigns that effectively target customers. - Utilized Aufeminin DMP to develop data-driven strategies for audience identification and segmentation.- Monitored and analyzed commercial KPIs through CRM to measure progress towards strategic goals and managed campaign budgets accordingly.- Analyzed campaign results through Google Analytics and Facebook Analytics and generated reports to evaluate performance and rate the success of actions taken.

Madrid Area, Spain

- Developed and executed a Marketing Mix aligned with the global brand strategy to increase footfall, sales, customer retention, and loyalty across 16 stores.- Coordinated logistics with cross-functional teams to ensure seamless in-store implementation, overseeing Supply Chain processes, Visual Merchandising, Design, and Store Management.- Analyzed sales data using Polarik to identify trends and develop promotional strategies to increase profits. - Created and executed online content strategies, including email marketing and social media campaigns, using MailChimp and Twitter to generate engagement and promote in-store promotions.

Caracas, Federal District, Venezuela

- Create, implement, and oversee the Marketing Plan and go-to-market strategy for brand and collection launches.- Develop B2C sales strategies (e-commerce and showroom) and B2B strategies to drive sales and enhance brand visibility.- Manage and analyze sell-out and stock, including inventory planning and control.

Caracas Area, Venezuela

- Managed a portfolio of high-value accounts, including Ford Motor, Kraft Foods (Halls), and Wilkinson.- Developed and executed successful marketing campaigns that met or exceeded KPIs.- Built strong relationships with clients and key decision-makers.- Collaborated with cross-functional teams to deliver innovative marketing solutions.

Caracas Area, Venezuela

Accounts: Ford Motors, Samsung & Wilkinson.

Digital Marketing, Social Media And Analytics: Omni-Channel Strategy, Marketing

Master'S Degree, Marketing Management, Marketing/Gestión De Marketing, General, Honorable Mention In Best Marketing Management

New Marketing Tendencies 2013, Marketing

Licenciatura, Comunicación Social

Honors/Regents High School/Secondary Diploma Program