Melanie Schmidt Email & Phone Number

Washington, Dc, Us

Falls Church, Virginia, Us

Lead the strategy, development and implementation of marketing and communication plans for systemwide departments and functions including talent acquisition and nursing to meet the organization's growth and financial goals. Support and oversee brand strategy.

Falls Church, Virginia, Us

Lead the strategy, development and implementation of marketing and communication plans for Inova Loudoun Hospital and the Inova Surgery Service Line to meet the organization's growth and financial goals. • Serve as a trusted business advisor and partner to health system and hospital administration, clinical operations, and physician leadership teams.• Collaborate with key stakeholders – hospital administrators, growth officers, physician relations executives, clinical staff, and strategic planning – to define target audiences, analyze program and service attributes, develop messaging, and ensure effective marketing and communications.• Support the launch of new clinical programs, technology, and infrastructure, including the opening of Inova Loudoun Hospital's North Tower (2020) and the expansion and renovation of the Inova Virts Miller Family Emergency and Trauma Center (2019) and the Inova Heart and Vascular Institute – Schaufeld Family Heart Center (2017).• Build annual go-to-market plans and corresponding budget proposals. Manage budgets. • Work with a multidisciplinary team of marketing executives to develop and monitor the performance of comprehensive multi-targeted, multi-channel advertising campaigns.• Direct and develop website content, patient education, and marketing materials. • Plan and execute large strategic events for varying internal and external audiences including open houses, groundbreaking ceremonies, lectures, and physician mixers.• Serve as Inova Loudoun Hospital’s public information officer (PIO) in times of crisis. Continue to play an integral role in helping our patients and team members navigate the COVID-19 pandemic.• Compose a variety of internal communications for hospital and service line administrators including the hospital president’s weekly newsletter, leadership announcements, and physician memos. Maintain the hospital and service line intranet web content and presence.

Ashburn, Va, Us

Managed a team of four employees and directed all marketing, communications, and community relations initiatives. The organization offered primary care, urgent care, and integrative healthcare services across four Northern Virginia care sites. • Crafted, implemented, and managed yearly marketing plans and budgets. Contributed to a 13 percent increase in patient visits (2011 – 2014).• Led the redesign of Nova’s three Web sites, increasing monthly traffic by 41 percent and winning three consecutive eHealthcare Leadership Awards for “Best Overall Website.”• Secured community recognition for the practice, executive team, and medical providers, earning more than 30 accolades from prestigious publications and organizations.• Proactively pitched news stories, securing year-round media coverage in local and national outlets.• Planned, promoted and executed community events including ribbon cutting ceremonies, anniversary celebrations, open houses, educational seminars, and The Medical Spa at Nova’s annual fundraiser which raised more than $35K for local non-profits.• Managed online provider and practice reputation through the Binary Fountain platform.• Identified and secured business partnerships, sponsorships, provider speaking engagements, community events, and networking opportunities for brand awareness and practice growth.• Designed all company literature and marketing materials including brochures, advertisements, exhibits, and eNewsletters.• Developed Nova’s Workplace Wellness division and successfully launched Vibrance 180, a comprehensive population health improvement plan for Nova’s employees.

Ashburn, Va, Us

New York, New York, Us

Managed the media relations for The Pod Hotel (New York, NY); The Liberty Hotel (Boston, MA); St. Lucia Tourist Board (St. Lucia, West Indies); and Starwood’s Element Hotels Brand (White Plains, NY).• Established public relations goals and strategies and drafted quarterly public relations plans.• Secured media coverage in prominent national and international print, digital, and broadcast outlets.• Organized and supervised press trips, photo shoots and events including launch parties, luncheons and press conferences.