EMEA Business lead for all data driven activations through Estee Lauder Brands Portfolio. From Data analytics to business Insights.

Leading La Mer online business for the whole EMEA region on all ecommerce channels, brand sites, eRetailers and Pure Players.Defining the strategy and budgets to reach targets by channel by country, in Europe, Middle East & Africa.Omnichannel strategy and consumers centric.Focus on data driven initiatives, UX optimisations and features, products assortment and digital marketing levers.

E-commerce- Defining and building the online marketing plan for the 4 websites FR- UK - USA - INTER- Sales, acquisition, reporting, KPI’s follow up and P&L- Back office optimizations and integrations- Manage e-merchandising, landing pages creation and tag- In charge of the US e-store customer service- e-CRM planning, campaigns reporting and @ data base updates- Define the acquisition strategy (SEA, SEO, display...)- Complete redesign for desktop and mobile websties, adding new features- Business development for new e-retailers and follow upMedia- Paid campaigns and insights follow up- Contact for media and press, influencers- Press releases design and contentContent strategy- Photo and Video shooting, every kind of media- Official advertising campaigns, model selection, video backstage and negociation with the artistic director

- State Certified Personal Image Coach- 3 years leading the company as CEO- Working with a network of image professionals to animate BtoB events, 1 to 1 meetings and consultations- Event planning, at home services & animations and in office professional trainings with HR department- Services for make up ateliers, body image and body positive behaviors, language and oral presentation, face shape and hairstyle advises, store visits and personal shopper services.

Commercial- Define the digital commercial animation plans for each European fragrance website, Thierry Mugler & Azzaro, according to the marketing and trade plans.- e-merchandising management, products catalogue and sheets, web exclusives, visuals and inventory- briefings, creation and follow up of the commercial and branding contents. Product launches and social media branding campaigns.Acquisition- SEO updates and SEA campaigns management, category and landing pages follow up. eCRM animation plan for each country.Optimizations- Working every day with the IT department to fulfill the ecommerce optimizations needs. Launch of the new features and new websites.

Internal events planning and organisation for all EMEA engineers. Advertising and corporate magazine edition.

Strategic communications plan for the year 2010, launching the new corporate identity and the resellers Promo Pack, organizing commercial events and “reskining” the website.

Organisation of an internal event and management of the budget.

Journalist’s assistant for the major sports events, Roland Garros, Le Mans 24H, Tour de France and Olympic Games in Beijing.