Main Responsibilities:As the Head of Advertising and Sponsorship at Sheffield Students' Union at The University of Sheffield, my responsibilities include identifying, developing, and expanding new advertising, sponsorship, and sales opportunities. I am tasked with selling advertising and sponsorship for all SU activities and channels, nurturing and maintaining strong client and agency relationships, and creating sales packages to maximise return on investment for clients and income for the SU.Additionally, I am responsible for staying updated on student views and the marketing and advertising industries and developing and implementing the Advertising & Sponsorship annual business plan and budgets. I also must ensure that advertising aligns with the organisation's values and vision. I lead the delivery of key events throughout the year to maximise revenue and enhance the client/student experience, making a positive impact. Furthermore, I am actively involved in promoting advertising opportunities at Sheffield SU through various channels and in building and managing the advertising and sponsorship team, which includes staff development and performance management. I cultivate cross-departmental relationships between the SU and the University to identify new opportunities.

ACS is a premier manufacturer and designer of structural building components, boasting an impressive range that encompasses stainless steel wall ties, windposts, masonry support, and brick slip systems.Responsibilities of the Role:I spearheaded the planning and execution of dynamic digital campaigns across all channels to spotlight critical products within our extensive portfolio in close collaboration with the Sales and Technical teams. Rigorous monthly analysis of these campaigns through Sprout Social and Google Analytics allowed for comprehensive reporting to the Directors.ACS proudly sponsors the Leeds Rhinos Rugby League Club. In seamless partnership with the Marketing team, I was responsible for delivering impactful advertisements for sponsored clothing and televised games, including eye-catching LED pitch-side banners.I was at the helm of the website CMS, social media, and email strategies, targeting prospects, engineers, architects, and current customers with an unwavering determination to propel sales through cross-selling and upselling tactics.I leveraged the Lead Forensics platform to dissect customer behaviour on our website, translating insights into targeted email campaigns that seized engagement and seamlessly ushered in conversions.In line with our unwavering commitment to strategic product promotion, I forged strong partnerships with the top three construction websites, securing prime advertising placement at discounted rates, thus resonating effectively with our key target audiences.

In my previous role as the Marketing and Communications Manager, I was responsible for planning and executing marketing and communications activities for Accommodation Services in line with the five-year Strategic Plan. I also served as the brand owner, ambassador, and custodian for all relevant Accommodation Services brands to ensure they were accurately represented within brand guidelines and projected a professional image.My role extended beyond meeting expectations to continuously enhance the customer journey. We achieved this by leveraging research, market knowledge, and innovation to drive product and service development improvements. My team's market research provided valuable insights that led to recommendations for improvement and growth, reassuring stakeholders about our strategic decision-making process.I was involved in departmental and university strategic projects, bringing commercial marketing expertise and identifying necessary resources. Additionally, I oversaw the management of the Accommodation website, ensuring all information was timely, relevant, and user-friendly. Moreover, I proactively leveraged digital technologies and channels, showcasing a forward-thinking mindset and adaptability to changing marketing landscapes.

While at Farnell Element14, I worked in commercial marketing, on the brand team, and in European marketing communications. I managed marketing budgets, including advertising and promotional merchandise, and implemented and coordinated our pan-European advertising plans. One of my key roles was to collaborate closely with the ePublishing Manager, Creative Manager, and Social Media experts. Together, we developed new creatives, straplines, and marketing strategies for advertisements in various pan-European publications, which significantly increased enegagement and sales.Moreover, I was entrusted with the strategic marketing plan and eshot/Direct Mail activities for our Farnell element14 Tradecounter. Through a series of well-planned marketing campaigns, we doubled the annual revenue within two years. The footfall at the Tradecounter also increased significantly by 15% year over year, a testament to our strategic marketing plan and its successful implementation.

During my prior position as Business Development and Community Engagement Officer, I conducted proactive research to identify new service opportunities within the healthcare sector, thus stimulating sustainable growth. I was responsible for business development by procuring materials for the 'Pre-Qualification Questionnaire' and 'Invitation to Tender' documents, crucial for successful bids with the NHS. Additionally, I took charge of the production, design, and printing process of our quarterly membership magazine and employee newsletter. I crafted in-depth, purposeful content centred on business strategies and objectives while strategically analysing and targeting specific market segments. This included driving impactful marketing campaigns to enhance footfall and registration figures at our Walk-In Centres, Minor Injury Units, and Primary Care Support Services. Furthermore, I delved into patient survey results and generated comprehensive reports for seamless integration into our monthly operational statistics.

Cummins Turbo Technologies is a turbocharger specialist dedicated to understanding the core elements that contribute to creating top-quality turbochargers.As Marketing Coordinator, I orchestrated and supervised global marketing campaigns for Genuine Holset turbochargers to combat counterfeit products. This involved close collaboration with account managers and senior engineers to elevate brand visibility and develop and produce technical and promotional marketing materials in multiple languages tailored to business needs and customer specifications.As the international distributor magazine editor, I oversaw the publication's design, print production, and distribution, leading weekly editorial team meetings. I oversaw a local production agency to create a technical DVD titled 'Fundamentals of Turbocharging', a crucial training resource for Aftermarket and OEM Account Managers to educate distributors worldwide. Furthermore, I led the development of an annual incentive rewards program for Holset distributors, tracking and analysing results to determine the yearly allocation of branded merchandise. Central to maintaining communication and order history, I took charge of the Customer Relationship Management (CRM) databases for OEM and Aftermarket business segments. I was also involved in a Six Sigma project team that enhanced the CRM database, collaborating with the IT team to implement changes and improve functionality and processes. Additionally, I organised training sessions and developed training materials for relevant personnel. Lastly, I ensured that employees and distributors adhered to the global brand image throughout the business and updated website news using Dreamweaver MX.