Melanie Tierney Email and Phone Number

• Designing and implementing creative direction of label design, presentations, photography, marketing collateral, company website and social media.• Designing corrugated and paperboard packaging and displays within style guide and company requirements.• Adhering to multiple deadline driven projects in coordination with external vendors, manufacturing and launch-to-market schedules.• Key player in 2022 brand relaunch consisting of market research, focus groups and overseeing all brand standard implementations across various channels and mediums.• Shepherding private label brand projects with external marketing departments and creative agencies. • Assisting Executives and providing Sales team support with high profile opportunities with multi-million dollar client accounts.• Organizing and engaging in company special events and brand activations

• Creating brand tone and style guide for social media platforms.• Developing and implementing social media calendar based on established target audiences.• Managing social media campaigns and sponsored posts.• Tracking and reporting social media audience, engagement, post reach and paid reach.• Designing advertisements for magazines, online and business catalogs. • Coordinating and directing external photographers, assisting with photo styling.• Designing marketing point of sale materials• Supporting Sales team with customized presentations and marketing materials.

• Managed social media pages including designing graphics and crafting original copy for posts.• Managed and regularly updated company website.• Photographed products regularly for both internal and external use.• Designing paperboard packaging and product labels within style guide and company requirements.• Designing marketing materials to support the Sales team• Designing catalogs and advertisements following company style guide and standards

• Assisted in photographic research• Designed artwork for various promotions and galleries• Assisted the Fashion Director in every day tasks