Melanie Vester Email & Phone Number

Berlin, Deutschland

Disciplinary leadership and responsibility for an international team of 120 employees.End-to-end responsibility for four successful product launches from ideation to GMT.Development and implementation of strategic initiatives to achieve corporate goals.Effective cross-functional stakeholder management to ensure successful product launches.Conducting a successful departmental restructuring.Result: Massive cost savings while simultaneously exceeding growth targets.

Berlin, Germany

Setting up the acquisition department:Development of the sales strategy and a scalable department structure, including goal setting and defining relevant milestonesDefining KPIs and setting up a reporting systemDevelopment of the commission modelCreation of sales pitchesRecruitment and leadership of a 6-member acquisition team.

Berlin, Germany

Comprehensive leadership and steering of 75 employees and 5 team leaders in direct cooperation with the management board, including product launches, creation of commission models, goal setting and quality managementResult: + 4 million in revenue

Berlin, Germany

Project lead for holistic transfer of the company into the new way of working, especially with regard to the compatibility of remote culture and sense of belongingConcept development and conversion of 6000sqm office spaceCoordinating construction workers onsiteDevelopment and implementation of new company policies and software

Berlin

Development of an acquisition department for cold calling with 30 employees including conception and development of the Sales AcademyCreation of pitches and training documentsDevelopment of an efficient reporting systemImplementing lean salesforce processesDerivation and implementation of measures to increase performance and much more. Result: Performance increase of the department by 100%.Implementing & Managing the Net promoter Score companywide

München

Initiated and developed the licensing process of awarding quality seals including marketing, legal regulations and designImplemented and managed the whole licensing process concerning product, sales and marketingAcquisitioned and supported customers and media partners Coordinated interface work with editors, engineers and sales departmentResult: Achieved a significant ROI for the company

München

Rotational leadership program, Departments: Chip Digital, Cyberport and Focus Online Conducted industry analysis and presented it to the whole departmentDevised strategy within logistics to reduce shipping costs and presented recommendations to senior management Created a business plan and concept for Burda’s entry in the eBook market together with colleagues and presented it to senior management and board members

München

München

SEM, SEOSet up and management of affiliate - accountsAdvertisement design for online shopsSocial networks relations managementAnalysis of analytics- and affiliate – trackingSupport and training of new interns

Passau

Set up and optimization of search engine marketing campaignsManaging Google Adwords accounts of international clients

München

Managing Social Network Campaigns for customersWriting articles on social media marketing topics for the company blog

Mlitt, Management, With Distinction

Activities and Societies: Member of the Management SocietyAwards: Deans' List of academic excellence Thesis: Consumer perception of firms’.

Bachelor Of Arts (B.A.), Medien Und Kommunikation, 1,9

Activities and Societies: Aiesec Vorstandsmitglied 09/2011- 09/2012 // Rock your life e.V. Coach 09/2011- 09/2012Upper second class degree.

Bachelor Of Arts (B.A.), Information Et Communication

Topics: Multimedia, Film Analysis, Journalism