Mel Ware Email & Phone Number

A versatile and experienced financial services marketer, who is passionate about combining customer insights with creativity to produce amazing experiences and outcomes. Experience in B2B, B2C and B2B2C, spanning Home Loans, Insurance, Financial Planning and Superannuation across large corporates, franchise models and startups. An authentic leader who can inspire a team to achieve great success with clarity of purpose, creativity, connection, energy, disciplined planning and strong execution. A proven track record in helping businesses navigate challenging market conditions, instigating disruption and thriving. Not afraid to be, embrace and harness different! - Authentic leadership: Led a team of ~40 marketing specialists including brand, communications, events and design teams. Transformed the team to support three businesses, adopt agile methodologies, be process driven, outcomes oriented and 100% customer focused. - Marketing strategy and planning: Connecting business strategies and problems to marketing strategy. Ability to operationalise thinking through laser sharp planning and targeted activity. Effective prioritisation to ensure resources are pointed to activity that moves the dial. - Brand strategy and activation: The development of Colonial First State’s (CFS) brand strategy, delivering the new brand platform (Invest in your next) to market, the integration of social and content platforms and accelerating brand consideration to achieve #1 retail fund.- Analytics and 1:1 marketing: Passionate about customer behaviour and engaging customers in personalised ways. Led Wealth’s involvement in customer engagement engine delivering ‘next best action’ real-time decisioning platform. - Strategic communications: Able to drive key change and communications programs. Worked with key partners across the Group, led the Advice and Colonial First State’s brand and internal communications approach during the Royal Commission, demerger announcements and restructures

Listed skills include Marketing Strategy, Leadership, Management, Marketing, and 15 others.