Melanie White Email and Phone Number

Vice President of Public Relations (Toastmasters International Club)-Responsible for organizing communications for the group and publicizing our efforts to the broader office-Develops and directs programs that inform individual members and the general public about Toastmasters International and about club activities.

Open to Relocating to: MIA/ ORL/ NY/ SF/ LA600+ hours of lecture, workshops, and individual work in complete user experience design process.Topics covered include user research and testing, business strategy, information architecture, visual design, interaction and interface design, wireframing, prototyping, and client relations. Completion of 5 design prototypes using agile/lean processes:Smith Street Candle Company: Optimize User JourneyWorked in a three person team to redesign an E-commerce candle company site with emphases on conversions and solutions for differentiation between similar products.-Conducted extensive competitive, comparative, and market research to become familiar with both brand and user. -Identified current information architecture of existing site by creating sitemaps, user flows, and collected data from analytics. -Generated personas and user journeys produced from user research, survey, and data analytics.-Developed new glossary and FAQs features derived from competitive research and implemented in redesign.-Created descriptive annotations of redesign to maximize client understanding.-Presented research and design publicly to client.Woman to Women Application: Passion ProjectIndividually created mobile application resource community for women living with mental illness.-Identified user needs through user interviews, survey data, and comparative/competitive analysis.-Developed ideation design solutions through sketches and narrowing scope.-Ensued empathy for user by creating internal and external data driven personas.-Created high fidelity prototype iterating Google Material Design Guidelines.-Developed and presented case study to UX professionals.