Accomplished Consumer Insights Professional, navigating the business landscape with precision and steering companies toward informed, strategic destinations. Equipped with an MBA and experience in Retail, Digital, and CPG, I chart courses that fuel revenue growth and curtail costs and time. Just as a GPS translates data into actionable directions, I demystify Consumer Insights for colleagues and clients, making complex data accessible and valuable. I foster a strong bridge between the Voice of Customer and Leadership, ensuring our journey is always customer-centric. As a passionate people manager, I guide my team like a trusted navigator, helping them unlock their full potential and achieve their goals.Beyond the professional realm, I volunteer in my church community and educational institutions to cultivate future leaders. Walking and travel are my ways to recharge, akin to recalibrating a GPS, allowing me to deeply connect with nature and diverse cultures.I approach challenges with an inquisitive, analytical, collaborative, and empathetic mindset, always ready to learn, share, and grow. Let’s embark on this journey together, navigating the complexities of the market and driving towards success!MY EARLY CAREER:IPSOS | Sr. Project Director | Cincinnati, OHAdministered project planning, questionnaire design, sample design, field coordination, data processing specifications, analyses and recommendations to Procter & Gamble Market Research and Product Development clients in Home Care – Projects included concept tests, product tests, line optimization, discrete choice, media / merchandise heavy-up tracking.KANTAR / TNS NFO | Market Research Analyst | Cincinnati, OHAnalyzed quantitative data and presented insights and recommendations to Procter & Gamble Market Research clients in Beauty Care, Health Care, Food / Beverage – Analyses included concept tests, product tests, awareness-trial-repeat studies, messaging and claims studies, category benchmarking, new initiative consulting.PROCTER & GAMBLE | Marketing Analyst / Sr. Systems Analyst | Cincinnati, OHConducted Beauty Care business analyses, enabling Advertising, Sales, Finance and Product Development to make fact-based decisions on business strategies / tactics – Analyses entailed consumer segmentation, IRI (now Circana) point of sale, Nielsen household purchase behavior, shelf audit, pricing, competitive analysis, secondary research, market size forecasting.Other Info. Technology Roles At P&G:Sales Deployment, Application Support & Enhancement Project Mgr.Sales Application Developer
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Consumer Insights Associate Director For Giant FoodAhold Delhaize Usa 2021 - 2023Quincy, Massachusetts, UsDirected Giant Food's Consumer Insights Function - Managed and developed direct reports, Customer Experience (CX) Survey and Brand Health Survey Tracker reporting, annual Insights budget, plus roadmap / research agenda of qualitative and quantitative research in support of Giant Food's strategic initiatives.• Exceeded annual Net Promoter Score (NPS) targets, enabling Giant Food to maintain the highest year-end Customer Experience NPS among Ahold Delhaize USA brands since 2019 and #1 market share in its market.• Led a market segmentation study that identified the most relevant emotional and functional benefits Giant Pharmacy could own and white space opportunities, worth $7M incremental revenue for the pharmacy.[Note: Peapod Digital Labs was consolidated into the Ahold Delhaize USA Services organization in 2024] -
Consumer Insights LeadGiant Food 2018 - 2021Hyattsville, Maryland, UsLed the Consumer & Business Insights Function - Staffed, managed, developed direct reports, revamped Giant Food's Customer Satisfaction & Brand Health surveys, and established Giant Food's annual research budget and Learning Plan based on Leadership's priorities.• Built and promoted the new function – Proved Consumer Insights’ value to Giant Food and secured a $0.5 Million budget by Year 2 of standup, with actual spend falling within 5% of budget.• Launched an Online Community of Giant Food’s primary growth target customers which has reduced survey research turnaround time by 50% and saved Giant Food $89,000 annually. -
Consumer Research ManagerThe Kroger Co. 2007 - 2017Cincinnati, Ohio, UsManaged quantitative and qualitative custom research and direct reports to improve customer shopping experience and loyalty to Kroger - Projects entailed focus groups, in-store customer intercepts, customer shop-alongs, awareness and usage studies, satisfaction survey tracking, strategic communications and research plan development, and vendor management.• Cited in 2014 Forrester Report for Best-in-Class consumer research supporting Kroger’s Customer 1st Strategy.• Integrated Fred Meyer / Littman Fine Jewelers Division into Kroger’s corporate strategy – Launched ongoing performance measurement tools (Associate and Customer Satisfaction Surveys, Mystery Shops, online Marketing reports), enabling the division to end the year with a 5% sales increase.
Melanie Williams Education Details
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Brown UniversityElectrical Engineering -
University Of CincinnatiMarketing & Management
Frequently Asked Questions about Melanie Williams
What is Melanie Williams's role at the current company?
Melanie Williams's current role is Consumer Insights Catalyst | Guiding People to Success | Community Pathfinder | Procter & Gamble, Kroger, Giant Food Alum.
What schools did Melanie Williams attend?
Melanie Williams attended Brown University, University Of Cincinnati.
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