Accomplished Consumer Insights Professional, navigating the business landscape with precision and steering companies toward informed, strategic destinations. Equipped with an MBA and experience in Retail, Digital, and CPG, I chart courses that fuel revenue growth and curtail costs and time. Just as a GPS translates data into actionable directions, I demystify Consumer Insights for colleagues and clients, making complex data accessible and valuable. I foster a strong bridge between the Voice of Customer and Leadership, ensuring our journey is always customer-centric. As a passionate people manager, I guide my team like a trusted navigator, helping them unlock their full potential and achieve their goals.Beyond the professional realm, I volunteer in my church community and educational institutions to cultivate future leaders. Walking and travel are my ways to recharge, akin to recalibrating a GPS, allowing me to deeply connect with nature and diverse cultures.I approach challenges with an inquisitive, analytical, collaborative, and empathetic mindset, always ready to learn, share, and grow. Let’s embark on this journey together, navigating the complexities of the market and driving towards success!MY EARLY CAREER:IPSOS | Sr. Project Director | Cincinnati, OHAdministered project planning, questionnaire design, sample design, field coordination, data processing specifications, analyses and recommendations to Procter & Gamble Market Research and Product Development clients in Home Care – Projects included concept tests, product tests, line optimization, discrete choice, media / merchandise heavy-up tracking.KANTAR / TNS NFO | Market Research Analyst | Cincinnati, OHAnalyzed quantitative data and presented insights and recommendations to Procter & Gamble Market Research clients in Beauty Care, Health Care, Food / Beverage – Analyses included concept tests, product tests, awareness-trial-repeat studies, messaging and claims studies, category benchmarking, new initiative consulting.PROCTER & GAMBLE | Marketing Analyst / Sr. Systems Analyst | Cincinnati, OHConducted Beauty Care business analyses, enabling Advertising, Sales, Finance and Product Development to make fact-based decisions on business strategies / tactics – Analyses entailed consumer segmentation, IRI (now Circana) point of sale, Nielsen household purchase behavior, shelf audit, pricing, competitive analysis, secondary research, market size forecasting.Other Info. Technology Roles At P&G:Sales Deployment, Application Support & Enhancement Project Mgr.Sales Application Developer
