Melanie Williams Thomas

Melanie Williams Thomas Email and Phone Number

EVP, Head of Strategy | Research + Insights + Marketing | Female Frontier Award, Female is Future Award, 2024 AdAge Leading Women
Melanie Williams Thomas's Location
Los Angeles Metropolitan Area, United States, United States
Melanie Williams Thomas's Contact Details

Melanie Williams Thomas personal email

About Melanie Williams Thomas

With over fifteen years of experience, Melanie is the EVP, Head of Strategy at Quantasy + Associates. She is an award-winning strategist who has received recognition for her work in pushing boundaries and driving change in the marketing and advertising industry.Melanie has a strong background in consumer insights, multicultural advertising, brand planning, and digital marketing. She is data-driven by nature and passionate about designing and conducting research programs that enable her team to understand the values and perceptions that impact the way consumers engage with brands, products, and services. She leverages these insights to create platforms that drive results and innovation for the agency and its clients. She also mentors and guides the junior members of the strategy team and serves as a key member of the executive leadership team. Melanie believes in introducing a new era of thinking and creating opportunities that move culture in the right direction.Brand Experience: Spotify, Amazon Prime Video, HBO, Max, Honda, Acura, California Lottery, Wells Fargo, Disney, Mattel, Nestle, Target, Time Warner Cable

Melanie Williams Thomas's Current Company Details

EVP, Head of Strategy | Research + Insights + Marketing | Female Frontier Award, Female is Future Award, 2024 AdAge Leading Women
Melanie Williams Thomas Work Experience Details
  • Quantasy + Associates
    Evp, Head Of Strategy
    Quantasy + Associates Nov 2022 - Sep 2024
    Los Angeles, California, Us
    As a key member of the Executive Leadership Team, I Iead strategy for the agency and oversee all strategy, research, planning and brand building efforts across our client partners. While in this role, I have:-Established a Research Design Practice that provides innovative, culturally-inclusive quantitative and qualitative solutions at both a local and global scale. - Shifted the agency's strategic offering from support services to a core profit center.- Played an integral role in increasing revenue by over 30%. - Managed, trained and mentored a team of cultural strategists. - Advise C-Suite clients on marketing and business growth opportunities.- Spearheaded strategic development for Spotify's Frequency channel- Led strategy for HBO's 50th Anniversary social media campaign
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  • Quantasy + Associates
    Svp, Head Of Strategy
    Quantasy + Associates Apr 2021 - Oct 2022
    Los Angeles, California, Us
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  • Quantasy + Associates
    Vp, Strategy Director
    Quantasy + Associates Apr 2019 - Apr 2021
    Los Angeles, California, Us
    I oversee the creation and development of marketing and brand strategy across Q+A. In addition to my role as the head of the strategy department, I also serve as a key member of the agency's senior leadership team. Additional areas of responsibility include:- Research Design: Developing, executing and analyzing both quant and qual research studies. - Communications Planning: Crafting advertising strategies that give the right audiences the right messages in the right channels. - Brand Planning: Helping brands create, test and optimize their positioning in the market. - Leading & Mentoring: Working closely with more junior members of the strategy team to guide their strategies and help them hone their craft. - Cultural Mapping: Keeping close tabs on both macro and micro trends that change the way consumers live, love and laugh.
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  • Muse Communications
    Vice President, Strategy Director
    Muse Communications Nov 2017 - Apr 2019
    Santa Monica, Ca, Us
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  • Muse Communications
    Strategy Director
    Muse Communications May 2016 - Oct 2017
    Santa Monica, Ca, Us
    I lead consumer strategy efforts for all key accounts such as Honda, Wells Fargo, Acura, California Lottery and City of Hope. - Work closely with senior client teams to align business objectives with consumer needs. - Serve as strategy lead across all new business efforts. - Develop and design both quantitative and qualitative research studies including moderation of in-person focus groups and digital ethnographies. - Help manage and oversee communication plan development of junior team members.
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  • Muse Communications
    Consumer Strategy Lead
    Muse Communications Aug 2013 - Apr 2016
    Santa Monica, Ca, Us
    Responsible for developing 360 degree views of the consumer and crafting marketing programs and platforms that change opinions, conversations and behaviors.
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  • Rapp
    Senior Communications Planner
    Rapp Aug 2011 - Aug 2013
    - Responsible for developing holistic marketing plans for major brands including Nestle, Bank of America, Mattel and Disney. - Served as the lead North American planner for the boys division of Mattel.- Crafted the marketing strategy for Mattel's Ben10 series and franchise.- Developed integrated social media strategies for major brands within the restaurant industry. - Proactively developed materials and presentations to inspire both the creative and strategy teams. - Worked in tandem with the insights and analytic teams to develop robust measurement & analysis plans, learning agendas, and test plans. - Played an integral role in the agency's pro-bono and cultural initiatives.
  • Rapp
    Communications Planner
    Rapp Oct 2010 - Aug 2011
    - Developed cross-channel marketing plans and crafted messaging frameworks that align customer needs with business objectives for major brands including Bank of America and Time Warner Cable. - Played a key role on the pitch team for several new business initiatives. - Worked closely with both the client and creative teams to ensure we the work we developed aligned with client and consumer goals.
  • Rapp
    Consumer Insights Specialist
    Rapp Apr 2010 - Oct 2010
    - Conducted digital and cultural anthropology studies to uncover actionable insights.- Responsible for analyzing competitive landscapes and mapping out whitespace opportunities- Analyzed primary and secondary data to form a robust view of the consumer and brand. - Played an integral role in several new business pitches and wins. - Won the 2010 Rising Star award for surpassing the highest agency standards and demonstrating the potential to be a future agency leader.
  • Rapp
    Strategic Planning Coordinator
    Rapp Jul 2008 - Apr 2010
    - Conducted primary and secondary research to better understand the consumer mindset- Assisted in the development of marketing strategies across several clients- Managed all research requests for the Los Angeles office and assisted other offices within the network as needed.
  • True Agency
    Account Group Assistant
    True Agency Feb 2008 - Jul 2008
    - Managed competitive processes for the two main automotive accounts.- Performed new business planning and target market research.- Coordinated and attended key client meetings.- Assisted as needed on the set of print and video shoots.
  • 20Th Century Fox
    Development Intern
    20Th Century Fox Sep 2006 - Jul 2007
    New York, Ny, Us
    - Assisted with research on a variety of projects. - Read and evaluated scripts, as well as occasionally offering potential casting suggestions. -Worked directly with Executive Assistants and Executives on projects such as expense reports, travel arrangements, and meeting coordination. - Performed numerous administrative and clerical duties.
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Melanie Williams Thomas Skills

Digital Marketing Analytics Customer Insight Integrated Marketing Direct Marketing Creative Direction Mobile Marketing Email Marketing Interactive Marketing Digital Strategy Online Advertising Outdoor Advertising Crm Marketing Advertising Content Strategy Market Research Web Analytics Marketing Strategy Digital Media Social Media Marketing Relationship Marketing Creative Strategy Media Planning Segmentation Social Media Interactive Advertising Sem Channel Planning Consumer Insights Multicultural Marketing

Melanie Williams Thomas Education Details

  • California State University, Los Angeles
    California State University, Los Angeles
    English - Creative Writing
  • Claremont Mckenna College
    Claremont Mckenna College
  • Marlborough School
    Marlborough School
    High School Diploma

Frequently Asked Questions about Melanie Williams Thomas

What is Melanie Williams Thomas's role at the current company?

Melanie Williams Thomas's current role is EVP, Head of Strategy | Research + Insights + Marketing | Female Frontier Award, Female is Future Award, 2024 AdAge Leading Women.

What is Melanie Williams Thomas's email address?

Melanie Williams Thomas's email address is me****@****usa.com

What schools did Melanie Williams Thomas attend?

Melanie Williams Thomas attended California State University, Los Angeles, Claremont Mckenna College, Marlborough School.

What skills is Melanie Williams Thomas known for?

Melanie Williams Thomas has skills like Digital Marketing, Analytics, Customer Insight, Integrated Marketing, Direct Marketing, Creative Direction, Mobile Marketing, Email Marketing, Interactive Marketing, Digital Strategy, Online Advertising, Outdoor Advertising.

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