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A creative and effective marketing professional with vast experience and robust skill-set in all aspects of partner marketing, direct marketing, business development, sales, planning, strategy and project management. Every challenge offers the opportunity to practice problem-solving skills, and the solutions are best obtained with a positive attitude and flexible vision for what is to come.I bring a vast and varied skill set to growing a robust partner program with channel partners around the world. Starting with a strategic plan specific to each partner, I build programs that support each partner in the way(s) they need it most. From event support, budget assistance, "events in a box" to building email campaigns in Marketo, I arm new and seasoned partners alike with tools to grow their books of business and increase pipeline and ultimately revenue for everyone. I have expanded my channel since 2015 from a small group of semi-active partners to a robust group of master agents and sales partners with a YoY growth number in excess of 20%. My team has grown from 2 to 6 people, and the programs and processes I've built have proven to scale with rapid growth. With the expansion of the team, my role has also expanded to manage the continuity of content and processes from we which we all enjoy a smooth running day-to-day and growing partner program.
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RetiredNone Sep 2024 - Present -
Sr. Marketing Manager - Na Partner And Field MarketingGenesys Feb 2024 - Sep 2024Menlo Park, Ca, Us -
Sr. Channel Marketing Manager - North America Partner MarketingGenesys Feb 2022 - Sep 2024Menlo Park, Ca, Us -
North America Channel Marketing ManagerGenesys Mar 2020 - Feb 2022Menlo Park, Ca, Us -
Sr. Manager Of Partner MarketingWorkiva Dec 2019 - Mar 2020Ames, Iowa, Us -
Channel Marketing ManagerIncontact Aug 2014 - Dec 2019Hoboken, New Jersey, UsManage national partner marketing efforts for reseller and referral partners of NICE inContact CCaaS platform. Align internal sales teams and top agencies & UCaaS partners to increase market share in the contact center space, resulting in top revenue performance in both partners and revenue stream YoY and QoQ. -
Deployment Liaison | Manager, Special ProjectsVip Event Resources Software | Vip Incentives & Meeting Services Mar 2014 - Aug 2014Us -
Business Development CoordinatorStoel Rives Llp May 2010 - Mar 2014Portland, Or, UsCoordinated and executed business development opportunities, events, symposiums and seminars to provide firm exposure and networking opportunities to regional corporate attorneys. This included the well-known Utah Innovation Awards, which after a six-month planning and coordination process, culminates in the recognition of Utah innovators and their great innovations at an awards luncheon. The program requires in-depth coordination of sponsors, supporters, selection committee members, finalists and presenters to provide a platform for companies and individuals to showcase their innovations. Other events included the ERM Symposium, a gathering of industry leaders discussing current enterprise risk management in an ever-changing global economy, and the Nutrition Law Symposium, which offers panels of experts from around the world who have expertise in the ever-changing regulations and restrictions in the supplement industry. Each of these events include sponsors and supporters, for whom the brand exposure and other benefits of sponsoring has a high cache. Also Implemented strategy and research to maximize business development opportunities with C-suite executives and other decision makers such as market-specific trade associations, national and regional conferences, and internal seminars and presentations. Provided creative support and administrative contributions on new business opportunities.Maximized opportunities for firm branding, placement and awareness by ensuring high quality work product. -
Associate Director Of Sales / Sales Development Manager / Client Relations ManagerVip Incentives Apr 2002 - Jul 2008
Melanie Williamson Skills
Melanie Williamson Education Details
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Salt Lake Community CollegeGeneral Studies -
University Of UtahGraphic Design - Professional Ed
Frequently Asked Questions about Melanie Williamson
What company does Melanie Williamson work for?
Melanie Williamson works for None
What is Melanie Williamson's role at the current company?
Melanie Williamson's current role is Happily Retired.
What is Melanie Williamson's email address?
Melanie Williamson's email address is m.****@****bal.net
What is Melanie Williamson's direct phone number?
Melanie Williamson's direct phone number is +133049*****
What schools did Melanie Williamson attend?
Melanie Williamson attended Salt Lake Community College, University Of Utah.
What skills is Melanie Williamson known for?
Melanie Williamson has skills like Marketing, Event Planning, Business Development, Leadership, Sales, Management, Contract Negotiation, Event Management, Marketing Strategy, Sales Management, Strategic Planning, Public Relations.
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