Melanie Yates

Melanie Yates Email and Phone Number

Senior Digital Editor at House Beautiful @ Hearst Magazines
Melanie Yates's Location
New York City Metropolitan Area, United States, United States
Melanie Yates's Contact Details

Melanie Yates personal email

About Melanie Yates

I’m a writer and editor with over a decade of experience on the digital side of magazine media. Currently, I’m the senior digital editor at House Beautiful, where I ideate, edit, optimize SEO, news, features, and commerce stories from in-house and freelance writers. Previously, I was the senior service editor at Best Products, where I wrote and reported pieces pertaining to the etiquette, dilemmas, and how-tos of gift-giving for all occasions, and before that, I was the site's senior home editor, covering all things decor- and bedding-related since 2015. Apart from my pitching, writing, and editing responsibilities, I also conducted numerous product tests, evaluating everything from blankets to blenders to pillows to pens. I also helped oversee single-product reviews for the site and coordinated the approval and assignment of these pieces to other writers. Prior to my shift into editorial work, I led Hearst Digital Media’s email marketing program and launched list-growing campaigns across all of their digital brands. But on the sly, I was also a contributing writer for Bustle, Redbook, and Woman’s Day.In December 2019, I earned a certificate in copyediting through UC San Diego Extension. This yearlong endeavor was a meaningful personal pursuit that solidified my passion for editing, research, semantics, and etymology.

Melanie Yates's Current Company Details
Hearst Magazines

Hearst Magazines

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Senior Digital Editor at House Beautiful
Melanie Yates Work Experience Details
  • Hearst Magazines
    Senior Digital Editor, House Beautiful
    Hearst Magazines Jun 2024 - Present
    New York, Ny, Us
  • Hearst Magazines
    Senior Service Editor, Bestproducts.Com
    Hearst Magazines Feb 2023 - May 2024
    New York, Ny, Us
    • Pitches stories, interviews experts, and writes about the etiquette, dilemmas, and how-tos of gift-giving for all occasions.• Assigns service stories to freelance writers and edits them before publication.• Produces and edits gift-wrapping video tutorials (while participating as talent in them, too).• Writes "The Present Perfect," a weekly newsletter advice column answering readers' gifting questions.
  • Hearst Magazines
    Senior Home Decor Editor, Bestproducts.Com
    Hearst Magazines Sep 2018 - Feb 2023
    New York, Ny, Us
    • Pitches, writes, researches, and updates home decor, lifestyle, and deals content for BestProducts.com.• Top-edits site content for grammar, syntax, and content clarity. • Oversees the pitch process and editorial calendar for first-person, single-product review pieces. Assigns these stories to full-time and freelance writers on a monthly basis.• Photographs and prop styles all tested products for final review pieces.• Demonstrates communication and task management skills in a hybrid work environment. Works collaboratively with team members across multiple time zones.• From 2018 to 2021, I managed the site's newsletter strategy, which included building the newsletter campaigns using Sailthru, optimizing the copy within the email, and tracking the performance of each send.• Additionally performed all responsibilities of previous role.
  • Hearst Magazines
    Home Decor Editor, Bestproducts.Com
    Hearst Magazines Sep 2015 - Sep 2018
    New York, Ny, Us
    • Oversees the home decor vertical for BestProducts.com, which includes pitching product reviews, news stories, and expert interviews, researching, and writing.• Develops and executes criteria around short- and long-term product testing.• Tracks performance on Google Analytics and Amazon Associates to inform future stories and updates.• Edits images using Adobe Creative Suite products.
  • Hearst Magazines
    Associate Audience & Partnerships Specialist
    Hearst Magazines May 2014 - Sep 2015
    New York, Ny, Us
    • Headed the email marketing program, which generates revenue through newsletter campaigns to various email subscriber lists.• Collaborated with outside partners in building the newsletter sends, and analyzed performance results.• Launched partner sweepstakes efforts to grow Hearst’s email subscriber lists and to drive readership.• Wrote sponsored, SEO-optimized lifestyle content for Redbookmag.com and Womansday.com.
  • Hearst Magazines
    Digital Media Freelancer
    Hearst Magazines Jul 2012 - May 2014
    New York, Ny, Us
    • Implemented on-site e-commerce initiatives for revenue generation.• Optimized the top-performing stories across all Hearst brands for their respective social channels by editing headlines and teasers, and compiled weekly report using Facebook Insights.• Syndicated time-sensitive celebrity cover story content to entertainment news partners.• Used data entry to build editorial feeds for syndication to news and lifestyle partners.
  • Bustle
    Lifestyle Writer
    Bustle Jul 2015 - Oct 2015
    New York, New York, Us
    • Pitched and wrote stories on dating and relationships.
  • Her Campus
    Branch Manager
    Her Campus Oct 2010 - May 2012
    Boston, Ma, Us
    • Managed the editorial content of several university branches on HerCampus.com• Edited stories and ensured they reflected the Her Campus voice• Advised head editors on story ideas and team-building exercises for their respective staffs
  • News 12 Networks
    Video Editing Intern
    News 12 Networks Feb 2012 - Apr 2012
    Bethpage, New York, Us
    • Cut stories, teases, and weather segments for daily newscasts
  • Abc7Ny
    Web Producing Intern
    Abc7Ny May 2011 - Aug 2011
    New York, Ny, Us
    • Assisted Web Producers in updating online stories for 7online.com. Wrote web scripts based off of AP, video, and reporter stories from that day’s rundown• Built photo galleries for web articles from videographer footage
  • Dscribed Strategic Communications & Design
    Account Assistant
    Dscribed Strategic Communications & Design Jan 2010 - Mar 2010
    Hicksville, New York, Us
    • Developed copy, blog entries, and edited company email blasts and newsletters. • Connected clients with potential collaborators

Melanie Yates Skills

Blogging Social Networking Copywriting Editing Final Cut Pro Newsletters Video Editing

Melanie Yates Education Details

  • Hofstra University
    Hofstra University
    Journalism

Frequently Asked Questions about Melanie Yates

What company does Melanie Yates work for?

Melanie Yates works for Hearst Magazines

What is Melanie Yates's role at the current company?

Melanie Yates's current role is Senior Digital Editor at House Beautiful.

What is Melanie Yates's email address?

Melanie Yates's email address is mm****@****ail.com

What schools did Melanie Yates attend?

Melanie Yates attended Hofstra University.

What are some of Melanie Yates's interests?

Melanie Yates has interest in Clothing Reconstruction, Writing, Filming And Editing Video, Reading.

What skills is Melanie Yates known for?

Melanie Yates has skills like Blogging, Social Networking, Copywriting, Editing, Final Cut Pro, Newsletters, Video Editing.

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