Melanie Bell

Melanie Bell Email and Phone Number

Strategic Piece 👩‍💻 | Leaders Who Fiction 📚 | Angel Investor 🪽 @ Leaders Who Fiction
Melanie Bell's Location
Houston, Texas, United States, United States
Melanie Bell's Contact Details

Melanie Bell personal email

Melanie Bell phone numbers

About Melanie Bell

I love working with companies that are committed to growth. I can't stand buzzwords, marketing fluff, the latest gimmicks, and growth hacks. I believe in figuring out what is at the heart of your customers' needs and wants because, by focusing on the customer, organizations can generate strong revenue in a sustainable and scalable way. It's one thing to say that you're customer-centric, it's another to be it.We start our engagements by understanding the overall business strategy and goals, then deepening our understanding of your customer so that we can design customer journeys for them that span your marketing, sales, and service teams. These customer journeys are strategic, and for some clients, we even can get into tactical planning.We believe that a customer experience built on strategy, deep customer understanding, consistent information, and the best technology will be the strategic piece that differentiates leading B2B companies from the rest in the 2020s business environment.

Melanie Bell's Current Company Details
Leaders Who Fiction

Leaders Who Fiction

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Strategic Piece 👩‍💻 | Leaders Who Fiction 📚 | Angel Investor 🪽
Melanie Bell Work Experience Details
  • Leaders Who Fiction
    Founder
    Leaders Who Fiction Jan 2022 - Present
    Leaders Who Fiction is an online book club and community for people who want to improve their leadership skills by reading fiction.Whether you’re stepping into your first leadership role or already a seasoned leader who has read all the books and done all the training, Leaders Who Fiction will help you meet your next leadership goal.In our world, reading fiction AND leadership development co-exist.
  • Strategic Piece
    Co-Founder
    Strategic Piece Dec 2019 - Present
    Strategic Piece works with B2B companies to deliver customer experiences that fuel revenue growth.We help them unite their marketing, sales, and service teams around a strategic, information-driven customer experience built on the HubSpot platform.We believe a customer experience built on strategy, deep customer understanding, consistent information, and the best technology will be the strategic piece that differentiates leading B2B companies from the rest in the 2020s business environment.
  • Bodhi®
    Cx Advisor
    Bodhi® Jan 2021 - Present
    Austin, Texas, Us
    Bodhi is the first customer experience platform for the solar industry. By improving customer satisfaction and socializing solar, Bodhi is helping to hasten wide-scale solar adoption.
  • Marketing Interface
    President
    Marketing Interface Dec 2014 - Dec 2019
    Houston, Tx, Us
    I founded Marketing Interface to help startups and growing organizations scale up their marketing using marketing technology (martech). We work with our clients to define a martech strategy, select the right tools for their organization, oversee and manage technical implementations, and deploy best practices and processes.Our experience spans several industries and marketing tactics including analytics, customer relationship management databases (CRM), customer segmentation, digital advertising, email marketing, marketing automation, search engine marketing, and social media.
  • Surge Accelerator
    Director Of Marketing
    Surge Accelerator Jul 2013 - Jul 2014
    Houston, Tx, Us
    Created marketing strategy to increase the number of entrepreneurs applying to the SURGE Accelerator program. Implemented cross-channel digital communication tactics targeting multiple audiences (energy industry executives, investors, general community, and entrepreneurs). Results increased by 40% between 2011 and 2013. Advised 25+ startups on marketing, communications, and PR practices. Specific focus areas included SEO, email marketing, social media, marketing analytics, and pitch/presentation writing and delivery. Hired, trained, and managed team of 4-8 business development and marketing interns each year. Planned multiple, large-scale events (600+ attendees) to raise capital and engage key investors and industry customers.
  • Surge Accelerator
    Marketing And Operations Associate
    Surge Accelerator Oct 2012 - Jun 2013
    Houston, Tx, Us
  • Waste Management, Inc.
    Internship - Social Media Strategist
    Waste Management, Inc. Jun 2011 - Aug 2011
    Houston, Texas, Us
    Refined strategy across stakeholders from B2C and B2B clients to industry influencers and community leaders, to gain great mind share among targets and to identify how different social media channels can be utilized to achieve goals as per research findings opinions of social media experts. Benchmarked activities and results against best in class Fortune 100 companies across multiple social platforms. Personally gathered metrics for competitors and benchmark targets to compare aesthetics, purpose of content, and number of followers, likes, comments, and subscribers.Recommendations included implementing social media monitoring software to identify leads across multiple platforms, championing internal “social” culture internally, leveraging LinkedIn as a sales tool, increasing content distribution via a corporate blog, and contributing to Wikipedia by linking to white papers and articles written by Waste Management.
  • Ecom Access
    Affiliate Marketing Department Manager
    Ecom Access Mar 2009 - Sep 2010
    Led team responsible for account strategy development and execution for 90+ clients. Strategies included pay for performance tactics via banner ads, email campaigns, search engine optimization, and pay per click links. Contributed to business development by performing software demonstrations for potential clients, writing proposals, and preparing launch strategies for new clients. Developed employee training program to educate new hires on best practices in online marketing strategies, client relationships, software troubleshooting, and leadership skills to reduce staff and client turnover.
  • Ecom Access
    Affiliate Marketing Coordinator
    Ecom Access Feb 2008 - Mar 2009
    Managed affiliate marketing programs of eight clients and advised on competitor and industry trends. Go-to advisor for affiliates focusing on bingo and sportsbetting verticals. Optimized clients’ online presence by segmenting database of affiliates. Proposed promotions, including developing creative briefs, blogging and writing press releases, and analyzing results of campaigns. Collaborated with technical team to identify desired tools and software features for upgrades including new reporting and dashboard features, streamlined creative storage, and creation of new automated commission structures. Successes included tripling new customer volume compared to normal state and doubling recruitment of new marketing partners. Launched one of most successful affiliate programs in history of company.
  • Exxonmobil
    Intern
    Exxonmobil Jun 2004 - Jul 2004
    Us
    • Translated warehouse procedure manuals from Spanish to English and identified differences in requirements.• Ensured local warehouse (Spanish) complied with global protocol (English) for best practices.• Worked exclusively in Spanish with Venezuelans and detailed results in final report in Spanish.

Melanie Bell Education Details

  • Rice Business
    Rice Business
    Marketing
  • Mcgill University
    Mcgill University
    Geography Of Urban Systems

Frequently Asked Questions about Melanie Bell

What company does Melanie Bell work for?

Melanie Bell works for Leaders Who Fiction

What is Melanie Bell's role at the current company?

Melanie Bell's current role is Strategic Piece 👩‍💻 | Leaders Who Fiction 📚 | Angel Investor 🪽.

What is Melanie Bell's email address?

Melanie Bell's email address is jo****@****ail.com

What is Melanie Bell's direct phone number?

Melanie Bell's direct phone number is +128190*****

What schools did Melanie Bell attend?

Melanie Bell attended Rice Business, Mcgill University.

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