Melanie Kennedy Email & Phone Number

Central Coast, New South Wales, Australia

Central Coast, New South Wales, Australia

Responsible for Brand Management & Marketing for the International division of Sanitarium - The Health Food Company.

Central Coast, New South Wales, Australia

Sydney, Australia

• End-To-End Product Management; including go-to-market strategy and implementation, competitive landscape analysis and lifecycle management
• Strategic leadership of complex cross functional teams to bring new products to market; including Marketing, Sales, Planning, Finance and Order Management
• Collaboration with Global Product Management team on product vision and development, regional competitive insight, portfolio strategy and pricing
• Design and execution of tailored product category strategies for each account
• Creation of product training materials and leading sessions for Sales team, stakeholders and customers
• Collaboration with Planning and Sales teams to manage inventory levels

Sydney, Australia

• Development and execution of key marketing and communication strategies
• Delivering internal and external communications including, but notlimited to media communication, social media content and interaction, creativecampaign management, advertising and media campaigns, customer and.
• Coordination of e-commerce strategy of both Belkin Business AU and Linksys AU; and the management of Linksys product and content pages on Amazon.com.au
• Internal and external senior stakeholder management
• Event management, encompassing facilitating communication with a variety of stakeholders, stand design and build, freight and logistical requirements, budget and financial measurement
• Creation of written content and assets for print, digital and social media

North, Central & South America

With a strong desire to travel the word, immerse myself in different cultures and step outside my comfort zone, I decided to take a career break in May 2015. Since then, I have travelled through Canada, North, Central and South America, Asia & Africa. This trip enabled me to satisfy my desire to explore and provided me with new perspectives.

Sydney, Australia

Lawson Elliott is one of Australia’s most rapidly expanding recruitment agencies. Specialising in the accounting and finance sector, Lawson Elliott is Australian owned and operated. Within my role at Lawson Elliott, I was responsible for Senior & Mid-Level Recruitment, predominantly across the Media and Retail space. My key accounts included Channel Nine.

London, United Kingdom

Trovus are an award winning customer intelligence consultancy working only with innovative marketing and business development teams of ambitious Professional services and B2B brands such as Eversheds, Climate Change Capital, Smith & Williamson, Cisco, IBM, the FT, ING, and Ashridge Business School. We reveal, analyse, interpret and give strategic advice on.

Sydney, Australia

Mini Mba, Marketing

Bachelor, Communications

Activities and Societies: Major in Public Relations and a Minor in Journalism.

Education record