Melanie Kennedy Email & Phone Number

Central Coast, New South Wales, Australia

Central Coast, New South Wales, Australia

Responsible for Brand Management & Marketing for the International division of Sanitarium - The Health Food Company.

Central Coast, New South Wales, Australia

Sydney, Australia

• End-To-End Product Management; including go-to-market strategy and implementation, competitive landscape analysis and lifecycle management• Strategic leadership of complex cross functional teams to bring new products to market; including Marketing, Sales, Planning, Finance and Order Management• Collaboration with Global Product Management team on product vision and development, regional competitive insight, portfolio strategy and pricing• Design and execution of tailored product category strategies for each account• Creation of product training materials and leading sessions for Sales team, stakeholders and customers• Collaboration with Planning and Sales teams to manage inventory levels• Maintenance of product road map for all product categories for both Australia and New Zealand• Close partnership with Marketing team to deliver effective and engaging campaigns to increase market share and drive brand awareness

Sydney, Australia

• Development and execution of key marketing and communication strategies• Delivering internal and external communications including, but notlimited to media communication, social media content and interaction, creativecampaign management, advertising and media campaigns, customer and consumer engagement; and digital marketing activities• Coordination of e-commerce strategy of both Belkin Business AU and Linksys AU; and the management of Linksys product and content pages on Amazon.com.au• Internal and external senior stakeholder management• Event management, encompassing facilitating communication with a variety of stakeholders, stand design and build, freight and logistical requirements, budget and financial measurement• Creation of written content and assets for print, digital and social media• Copy writing including product warranty information and product packaging• Design, formatting and production of targeted promotional material• Analysis of various marketing campaigns effectiveness, impact and ROI• Writing and distribution of Press Releases and Press Kits, in addition to managing relationships with key journalists and monitoring media engagement• Tailoring strategic creative marketing campaigns to client’s target markets

North, Central & South America

With a strong desire to travel the word, immerse myself in different cultures and step outside my comfort zone, I decided to take a career break in May 2015. Since then, I have travelled through Canada, North, Central and South America, Asia & Africa. This trip enabled me to satisfy my desire to explore and provided me with new perspectives.

Sydney, Australia

Lawson Elliott is one of Australia’s most rapidly expanding recruitment agencies. Specialising in the accounting and finance sector, Lawson Elliott is Australian owned and operated. Within my role at Lawson Elliott, I was responsible for Senior & Mid-Level Recruitment, predominantly across the Media and Retail space. My key accounts included Channel Nine, Fox Sports, Bauer Media, and Westfield. Working with passion and energy, I operated on the ideal of placing the best people in the best roles, and would always provide a first class service within an extremely fast paced environment. My approach was to design recruitment solutions that were flexible and tailored to meet the needs of both my candidates and clients.

London, United Kingdom

Trovus are an award winning customer intelligence consultancy working only with innovative marketing and business development teams of ambitious Professional services and B2B brands such as Eversheds, Climate Change Capital, Smith & Williamson, Cisco, IBM, the FT, ING, and Ashridge Business School. We reveal, analyse, interpret and give strategic advice on unique customer intelligence unlike traditional marketing which focuses on known data. With this strategy, we have helped companies increase revenue by as much as 25% over sustained periods.

Sydney, Australia

Mini Mba, Marketing

Bachelor, Communications

Activities and Societies: Major in Public Relations and a Minor in Journalism.

Education record