Melanie Wright Email & Phone Number

Orlando, Florida, US

Lead the strategic planning and development of all marketing initiatives supporting prospect acquisition, loyalty, and digital affiliate programs for Global Rental Operations.

The Villages, FL, US

Led the development and execution of marketing strategy/brand initiatives supporting key divisions of the largest single-site real estate development in the country.

Orlando, Florida, US

• Contributed to the development and execution of marketing strategy and brand initiatives for portfolio of Universal hotels, with focus on trade marketing strategy for international markets, integration with destination.
• Aligned with international sales and marketing teams in UK and Latin America on delivery of hotel-specific campaigns and targeted offers that increased occupancy and room night reservations from these origin markets.
• Provided strategic direction on creation and implementation of partner-focused training resources and collateral, collaborating with internal teams to secure representation for hotel portfolio in destination.

Orlando, Florida, US

• Contributed to the development and execution of marketing strategy and brand initiatives for portfolio of Universal hotels, with focus on new product launch, portfolio sustainment, application of research and expansion.
• Increased awareness of hotel portfolio across consumer and trade segments by ensuring strategic implementation of campus-wide messaging focused on differentiation, collaborating with internal teams as the product.
• Supported all activity related to the conception and implementation of dedicated marketing campaigns for three hotels including Universal’s Aventura Hotel and Universal’s Endless Summer Resort.
• Analyzed and leveraged analytics and insights to identify opportunities, made recommendations to drive occupancy and ensured campaigns and messaging were relevant to trade and consumer audiences.
• Assisted in management of photo and video production process for all hotel-dedicated pieces.

Orlando, Florida, US

• Assisted in development and execution of marketing strategy and brand initiatives for Trade, across Travel Industry, Meetings & Events, Youth, International and Luxury segments, creating demand and driving revenue for.
• Managed creation, maintenance and language translations for all trade-facing hotel collateral and sales tools, including fact sheets, hotel guides, wedding and banquet brochures, partner sales and marketing toolkits.
• Collaborated with internal teams to educate sales partners on hotel portfolio and ensure messaging integration into overall destination content, and reviewed marketing pieces/websites of third party sales partners.
• Implemented and enhanced reporting for new hotel openings, tracking production from sales partners against annual goals for opening and sustainment campaigns.Accomplishments:
• Selected as "BRAVO" award winner in 2018, a peer-nominated award that recognizes overall excellence in role performance for team members across destination.
• Selected as participant for Marketing & Sales mentorship program.

Orlando, Florida, US

• Assisted with branding, advertising and overall marketing campaigns for the team, including overseeing specific mediums such as radio and digital signage, and product areas including ticket sales, retail and events..
• Produced reports to communicate marketing plans and results internally and maintained files and copies of all advertisements for archives
• Monitored and kept record of all promotional programs held in conjunction with television, radio, and print partners
• Contributed to full season marketing plan, budgeting and launch, and assisted with campaign execution
• Worked closely with media partners to schedule and produce advertising
• Wrote copy for radio and television announcements

King Of Prussia, US

• Managed studio promotion and member recruiting process through development and execution of marketing, advertising, communications, public relations and community outreach strategy, scheduled trial lesson appointments.
• Provided customer service to 75+ members, leadership to staff of 10 instructors
• Managed monthly advertising budgets, allocating spend to online retargeting and pay-per-click ads, directory and reputation management services, paid placements in local magazines and social media posts
• Created supplemental marketing collateral such as fact sheets, program information packets, instructor biographies and newsletters
• Maintained social media and web presence
• Planned special events and student award ceremonies

London, GB

• Aided in the planning, fulfillment and documentation of sponsorship marketing agreements between local and national clients and University of Florida athletics and supported local sales and client service.
• Assisted with on-site coordination and operations for sponsored contests, giveaways, fan experiences, mascot appearances, and similar promotional initiatives, ensuring completion of partnership marketing contract terms.
• Conducted ongoing client research and contract database maintenance
• Produced client proposals and recap presentations for sales staff highlighting advantages of an IMG partnership and University of Florida athletics sponsorship
• Performed additional administrative tasks

Gainesville, Florida, US

• Blueshirt Student Intern Program:
• Assisted in execution of game-day marketing and promotions, game preparation and production, and fan relations at 17 varsity sports, ensuring positive guest experiences and emphasizing customer service.

• Assisted in the planning and execution of radio promotions and online and call-in contests, including representation of the stations at remote broadcasts.
• Drafted liners for on-air personalities, published weekly e-blast newsletter, updated website with promotional graphics and pages, managed social media.

• Implemented a communications, outreach and fundraising campaign targeting existing and potential publics and donors, and assisted in planning the Special Olympics Young Athletes Exhibition event.
• Managed website and developed social media strategy to increase engagement with followers.
• Wrote copy for and designed web and print materials, including a monthly newsletter and coach biographies.

Education record

Bachelor Of Science (B.S.), Public Relations And Communication