Melanie Arango Email & Phone Number

London Area, United Kingdom

Developed a comprehensive business growth strategy through analysis of the pet care industry, identifying key trends and market opportunities to inform actionable growth strategies. Leveraged insights to identify opportunities in product and service offerings and provide recommendations with a focus on strategic partnerships and market expansion.

Lisbon, Portugal

Crafted a three-year communication strategy through market analysis for the Portuguese Beer Brewing Association, aimed at securing external stakeholder support for long-term growth.Collaborated closely with internal team to refine and implement the communication plan, presenting strategic recommendations ensuring alignment with overall business objectives.

Greater London, England, United Kingdom

Collaborated with Tala, a B-Corp certified British design-led lighting brand, to develop and implement a market entry strategy for their new smart lighting division within the consumer electronics sector.Conducted extensive market and competitor analysis to identify key players, consumer profiles, and retail partnerships essential for successful product.

Grapevine, Texas, United States

Drove the development of strategic partnerships with over 30 international agents, fostering collaboration and aligning objectives through the negotiation of mutually beneficial agreements. This initiative contributed an additional in annual revenue and the establishment of robust vendor networks.Established dedicated pricing team and crafted a.

Implemented targeted growth initiatives in the Dallas/Fort Worth area by partnering with the sales team to identify and engage potential customers, successfully exploring new market segments that led to a 20% increase in customer acquisitionManaged end-to-end coordination of weekly air and ocean shipments, ensuring accuracy in freight carrier.

Plano, TX

Oversaw the management of seasonal product allocations, which represented $18 million in annual sales across a network of over 800 retail locations. Conducted weekly analysis to monitor sales trends and inventory levels, and developing accurate sales forecasts to ensure optimal stock levels.Compiled comprehensive reports that provided insights into.

Create excitement and interest in the TCU program during the football seasonInteract with fans to grow knowledge of Go Purple Friday partnerships and build social media presence for program Attend different Go Purple Friday partner locations with SuperFrog mascot to distribute TCU branded gifts

Richardson, Texas

Established two watch brand concepts- a traditional and a wearable- to provideinsights on millennial consumers and upcoming trends for Executive LeadershipteamGrew paid-in-product influencer marketing program by building relationshipswith individuals, sending samples, and enhancing tracking metricsWorked alongside legal team to initiate global contests.

Initiate marketing strategies for the company to increase awareness among the supply chain community in DFWMaintain relationships with international partners via the Conqueror NetworkDevelop spreadsheets for International and Domestic departments that facilitate preparation and management of shipmentsAssist Fleet Manager in administrative duties.

Dallas/Fort Worth Area

Dallas, TX

Managed social media development and planning strategies for rebranding, resulting in increased brand awareness in the Dallas community and improved customer serviceOrganized special events such as cocktail parties, interviews, shoots, dinners, etc. Developed eye-catching marketing materials for the brand that led to an increase in customers and brand.

Fort Worth Texas

- Served as manager and supervisor for front-of-house and backstage- Liaison for sponsors, vendors, modeling agency, designers, boutiques, and event staff, and non-profit partner - Developed and executed various marketing strategies to promote event- Coordinated and styled looks for fashion show- Managed donations and financial transactions

Southlake, Texas

Grapevine, TX

Master Of Business Administration - Mba

Activities and Societies: Women in Business at Bayes Officer, Bayes Consulting Society

Marketing

Activities and Societies: American Marketing Association

Bachelor'S Degree, Fashion Merchandising

Activities and Societies: Phi Upsilon Omicron