Consultant specializing in the development, execution and management of business and marketing plans, social media management, website & marketing collateral content writing, and trade show/event planning.

● Supervise a marketing team responsible for nearly 60 percent of BGE HOME’s annual revenue● Develop and execute BGE HOME’s integrated marketing plan including the strategy support for SEO/SEM initiatives and content for the corporate website, paid advertising strategy, direct marketing, lead nurturing and e-mail campaigns.● Lead strategy, execution and program analysis for all lead generation marketing programs for BGE HOME’s products and services across B2C and B2B verticals.● Develop consistent reporting success metrics for marketing programs aligned to the revenue cycle, and regularly report to executive management on campaign deliverables.● Create sales enablement tools including presentations, datasheets, blog posts and web content.● Oversee production with external agency to produce print, television, and radio advertising content.● Managed BGE HOME’s brand re-positioning with external agency, which resulted in the production of multiple assets including tagline, new company logo, television, radio, print and digital advertising campaign creative, and a redesigned website. ● Business unit lead for Constellation’s internal “Effortless” program, which includes implementing processes that streamline operational efficiencies across the company.● Selected to Exelon's Emerging Leaders Program

● Responsible for the promotion of the SIGMA corporate brand, membership opportunities, and all association meetings.● Created integrated marketing plans to promote all SIGMA meetings and educational activities, leveraging direct mail and e-mail campaigns, web promotions, and print advertising. ● Designed, wrote and managed the production of event program books, press releases, registration materials, evaluation reports, and member surveys. ● Maintained association website content● Supported the events team with the planning of the four annual association meetings

Attended national press conferences; drafted news articles and press releases; compiled a quarterly newsletter; coordinated annual awards and the planning of the GHSA annual meeting.

Assistant to the Sales and Marketing Coordinator; responsible for designing sign and billboard advertisements for new home developments; contacting vendors and constructing sales trailer designs for selling homes; and creating marketing materials for each home development.