Currently managing company websites. Having full effective responsibility of the: up-time; user experience and functionality, whilst reporting and resolving any issues at any given time. The role varies from daily efficient management of other team members and web agencies to devising the ongoing & yearly Digital Marketing strategies for AX Hotels Malta. With our ultimate goal being to drive more relevant traffic to increase the no. of bookings directly from our hotel websites, increase the websites’ conversion rates whilst ensuring parity & rate competitiveness in order to maximize room revenues.

Responsible for carrying out (paid) online sales and marketing campaigns on prominent web portals in countries including US, UK, Finland & Sweden amongst others; Responsible for acquiring and planning new online advertising opportunities at a best media buy; Promoting products via email marketing with the best design and approach towards customers; & Monitoring, analysing and optimising campaigns for a better Return on Investment (ROI).

Group eCommerce Manager for AX Holdings Ltd. Hospitality Group re-branded to AX Hotels MALTA, http://axhotelsmalta.com. As eCommerce Manager of 5 hotel websites plus group website, worked on organic SEO, improved google rankings & managed to increase traffic flow resulting in improved Internet Sales mainly through my experience in pricing strategies!Responsible for the maintaining & marketing of AX Hotels Malta portfolio of websites & internet Sales. Key Skills: SEO; Very good understanding of search engine requirements for ranking; Experience with Google analytics, WEBCEO & IBP management; Analytically oriented via Tracking & Conversion rate; Proficient with CMSs; Internet Marketing Strategies; Carrying out Campaigns (PPCs) and Good command of social networks (CRM).

Revenue Manager at The Palace Hotel Malta and after 5 months also given the responsibility of taking on The Victoria Hotel Malta. As Revenue Manager I performed multifunctional roles that extended beyond optimizing room rates and forecasting profitability. Tasks varied from rate strategizing by analyzing competitors & market trends, devising pricing strategies to the different market segments, whilst guiding the rest of the sales and marketing team.The Palace Hotel Malta, High Street, Sliema, MALTA Victoria Hotel Malta, Gorg Borg Olivier Street, Sliema, MALTAAs Revenue Manager at The Palace I was involved in the pre-opening stages of this 161 bedroom hotel, which opened 1st August, 2007. My main roles here included working on setting up the rate structure & pricing; room types & room descriptions; rooms budget process; and the setting up of a centralized reservations office (on Opera V4) for The Palace; Palazzo Capua & Victoria Hotel by employing & training 2 more staff members.

http://thepalacemalta.com/

http://victoriahotel.com/

http://palazzocapuamalta.com/

http://seashellsresortmalta.com/

http://sunnycoast.com.mt/

Reservations Agent after 6 months promoted to Revenue Assistant; here I started to evolve in pricing strategies & distribution.

This has been an internal promotion at The Westin Dragonara Resort. Responsible for the smooth running of the reception desk. I ensured guest satisfaction with rooms allocated. Was in charge of the department when management was not around and the Night Audit when the night manager was off. Was also responsible to keep track of all the up-selling done from the dept.June 2003 to June 2005 (2 years)Service Express Agent (full-time) at the Westin Dragonara Resort, based at the command centre. Back to back with studying for my degree. Service express can be described as - Guest Services through one press of a telephone button. Service Express is “The One Call Does It All concept”- part of rooms division. Service Express operates through a command centre where guests' telephoned requests are answered and dispatched via radio units to mobile Service Express associates. I was responsible to attending to all internal and external calls and to see that all guests’ requests are attended to – requests being delegated via radio to mobile attendants (being housekeeping, maintenance, porters, ect…) In-room dining orders are also taken through service express.