Melanie Archer Email and Phone Number

Surge support for WHO communications, currently for the antimicrobial resistance and science divisions Drove major campaigns on issues such as vaccine equity, devising a ‘Sprint to September’ vaccination target and setting up a declaration signed by tens of thousands of people and nearly 1500 organizationsPart of core team that ran daily press conferences with the Director-General at the beginning of the COVID-19 pandemic, piloted the ‘hot topics’ brief of contentious issues with reactive lines for principalsPen-holder of WHO’s definitive accounts of its COVID-19 response, e.g. timeline, 2020 narrativeSecure extensive global media coverage for report launches, e.g. first-ever fungal priority pathogens list, global cancer data, which involves preparing subject experts, drafting talking points, organising media briefings, and writing and disseminating press releasesRun global health day campaigns, e.g. hepatitis, hearing, immunization, which involves close coordination with subject experts, liaising with regional office counterparts and directing creative agency staff, to release suites of materials, e.g. social media tiles, animations, influencer videos, webpagesAnchor WHO social media videos, including interviews and explainers

Past work includes developing messaging on inequality based on UNDP's 2019 Human Development Report, managing communications for the Lancet Commission on Global Mental Health and Sustainable Development and incubating House of Guramayle, an Ethiopian LBGT+ advocacy group.

Elevating the position of NCDs within global health (cancer, diabetes, lung and heart diseases)Raising the profile of nurses globally Getting obesity recognised as a disease

Manage the policy and research-focused ‘Media Action Insight’ blog, which highlights the role of media and communication to the wider international development community. Collaborate with advisers and researchers to produce blogs to: promote new publications, contribute to key sectoral debates and react to news eventsCommission and edit blogs by guest contributors from NGOs, UN agencies and research institutions Manage and produce content for Twitter, Facebook and LinkedIn Developing a digital strategy for the organisation’s research and policy workCompile analytics on the 'Media Action Insight' blog and ‘Research and Insight’ section of the websiteContribute to working groups to restructure the main website and launch a new data portal Preparing the brief for a film to promote our work to the wider global public health community Project managing a media partnership to launch a new microsite with blogs and video content showcasing our work

Worked on communications for the humanitarian programme at the UK’s leading think tank on international development.Edited the Humanitarian Practice Network blog, which features articles by humanitarian practitioners and thought leadersDevised blogs with policy researchers, which involves anticipating and reacting to news eventsDeveloped scripts for ‘10 things to know about …’ animationsWrote email newsletters and content for Annual ReportsManaged strategy and content for two Facebook and two Twitter accountsProduced short documentary films, which involves researching subjects, writing voiceovers, lining up interviews, deciding on filming locations and obtaining permitsPitched research reports to broadcasters and newspapersPrepared researchers for TV appearances on media outlets like the BBC, Al Jazeera and Sky NewsOversaw the development of two new websites and redesign of three types of publicationOrganised public events and private roundtables, successfully securing senior news correspondents as chairs Held regular strategy meetings with researchers to maximise exposure for each project Liaised between researchers and the central communications team

Managed public events and invite-­only roundtables. This involved: writing event blurbs, organising catering, liaising with speakers and collaborating with our filmmaker to produce video highlights.Regularly updated the ARI website – using Wordpress – with blog posts, event resource pages and research publications, liaising with an external developer to make substantial changes where needed.Wrote blogs and event reports. Edited research publications.Oversaw ARI’s social media presence, which includes Facebook, LinkedIn, Google+, YouTube and a Twitter account with over 25,000 followers.Managed ARI’s database of contacts, using Microsoft Access.Sent e­-newsletters to promote events and publications, which involves writing short and engaging summaries of our research publications.Liaised with an external designer to produce attractive and easily readable publications, providing a steer on cover art and checking for typesetting errors.Regularly represented ARI at a range of conferences and workshops organised by universities, NGOs and companies.Organised meetings and media appearances for speakers visiting from Africa.

• Events management:Write the agendas for higher education ‘Policy & Practice’ events on the basis of my research, which involves regularly reading: trade magazines, government releases & sector blogs.Conduct email marketing using a contacts database, which I ensure is regularly updated. Set up & maintain web pages for each event & upload password-protected content for attendees. Advise the Head of Production on the selection of speakers.Manage bookings for several events simultaneously.Arrange partnerships with professional bodies where appropriate.At the events themselves, I register attendees, brief speakers, preside over interactive voting & work closely with venue staff to ensure attendees are well looked after. • Social media: Manage our Twitter account, increasing our number of followers by 176 in two months. Manage our exclusive LinkedIn group, pre-approving new members to make joining hassle-free. • Arrange for MPs, vice chancellors, charity directors, etc. to write for our policy-focused blog.

Organised & hosted an advisory board meeting attended by 12 experts on security from across Europe.Created & maintained a budget sheet detailing transport, accommodation, venue & catering costs.Emailed advisors to see who could attend, give them details & take suggestions on topics for discussion.Wrote travel directions, an itinerary & an agenda with background information on the day’s themes.Took minutes throughout the meeting, which informed the summary I wrote & sent to all advisors.Completed the project remotely on a part-time basis whilst working full-time at Westminster Briefing.

Refined my attention to detail through updating the website, copy-editing publications and writing press releasesQuickly gained awareness of a wide range of topics through attending research events and liaising with many different departmentsIndependently arranged to write a book review on food security, which was published in the November 2011 issue of the academic journal International Affairs

Helped organise the ‘Voices for Justice’ fund-raising dinner, which involved compiling briefing booklets for visiting HRW staff, copy-editing promotional materials and updating the Raiser’s Edge database with information I researched on donors, all tasks that improved my ability to approach a range of tasks in a structured fashionBecame an integral part of a small and close-knit office, as evidenced by the fact that I was asked for advice, on the stated basis of my trustworthiness, on whether to take on someone I knew, as an internExpertly managed my time to intern two full days a week, which involved balancing the challenges of: adapting to a whole new environment, a full class schedule and the Berkeley-San Francisco commute

Checked the stock of newspapers and magazines in student union stores and distributed promotional materials across campusDeveloped my capacity to implement my own ideas through liaising with retail management to improve sales, trouble-shoot supply issues and to add a store to the job’s remit

Conducted phone surveys for research purposes and learned to maintain a highly professional phone manner, even when faced with rudeness and controversial views

Led three-hour historical walking tours of Edinburgh, which involved maintaining a high level of energy and friendliness throughout the tour to constantly keep my group engaged

Worked busy 12-hour shifts serving customers from a mobile food unit at musical festivals, which developed my ability to work under pressure, yet remain friendly and personableDevised and implemented a simple but effective queuing system, bringing my whole team on board in the process, to vastly reduce waiting times and help break Domino’s sales records

Bolstered my sense of responsibility through organising recreational activities for children and leading groups of twelve on day trips to London, Alton Towers, Cambridge and Stratford-upon-AvonCoordinated with both local and foreign teachers, in addition to recent secondary school graduates, to ensure that days went smoothly and transitioned well from academic to leisure components