Melanie Bartlett Email & Phone Number

Currently serving as Executive Director for a non-profit in LA County managing all aspects of operations, including finances, communication, contract negotiations, vendor agreements, and board meeting logistics. I also provide operations and business management consultation to small and mid-sized businesses looking to expand or refine their offerings under.

- Working as a freelance CMO for small to mid-sized companies in need of fractional employees- Create marketing and growth strategies based on client's current conditions and future vision- Assess and recommend process changes or integrations for more effective customer acquisition

Dallas, Texas, US

• Acting as chief of staff, provided business management / operations support for the $2B Transportation business line with over 6,200 staff across the US and Central / South America, including: strategic planning for.
• Created proprietary training program for a client-centric approach to business development and facilitated multiple in-person and virtual training sessions across the US to over 1,000 staff
• Working with transportation senior staff, developed monthly ongoing executive board reports, such as regional and practice sector performance goals and tracking, as well as quarterly stakeholder market conditions /.
• Successfully presented proposal of new Client Account Management (CAM) program for over $2m annual budget to C-suite during annual strategy meetingo Upon approval, established and launched new CAM program to promote.
• Non-profit board member and advisor for Women’s Transportation Seminar Austin chapter, involved with AECOM’s internal Diversity + Inclusion board, and local office Employee Engagement board

Austin, Texas, US

• Served on the nonprofit WTS Heart of Texas board in various positions for 11 years
• As Communications Chair: - maintained the chapter's website - created graphic material for events and communications - developed a quarterly newsletter update for the membership
• As Vice President: - Oversaw 30% of chapter committees - Acted as ambassador for WTS education and membership recruitment - Engaged and recruited 4 new board volunteers - Attended chapter leadership conferences.
• During my tenure: - Membership grew 40% - Fundraising grew approximately 10% year-over-year - Launched two new programs to strengthen chapter's outreach - Scholarship awards increased by 2x

Austin, TX, US

• Integral part of executive team, leading marketing strategy for company revenue growth
• Manage multi-channel marketing initiatives to drive brand awareness
• Responsible for development and adherence to marketing budget
• Maintain and report on key marketing performance indicators (KPIs) and ROI derived from marketing campaigns on a weekly basis
• Manage development and execution of promotional campaigns via web, broadcast email, and print
• Experience managing various social media sites in an integrated marketing platform (Oktopost and Hootsuite)

Austin, TX, US

• Designed new business development and sales model based on Sandler Selling System techniques
• Weekly generation of SF reporting and analysis for sales activities, opportunities, and pipeline projections
• Held daily stand-ups to review and update SF opportunity data according to latest information
• Created new fields and required data inputs in SF to align with strategic and booking goals
• Generated account management strategy to bolster bookings of existing clients; took on several accounts to manage personally
• Developed annual revenue projections based on historical data, existing pipeline and sales quotas

La Hulpe, BE

• Oversaw all marketing strategies, budgets and campaigns for SaaS firm with Europe and US offices
• Wrote marketing procedures and policies, including budget limitations, delegation of responsibilities, execution strategies, and ROI projections for print, online, trade shows, and outbound sales campaigns
• Supervisor for web and graphic designers, content and editorial developers, and US sales staff
• Increased web visits by 2.5x in a 6-month period with SEO and advertising efforts
• Managed multi-channel strategies and increased lead generation by 3x in 1-yr period
• Developed written and graphic content for sales collateral, conferences, advertising, monthly newsletters and PR

Dallas, Texas, US

• Relations Manager for major Texas client accounts
• Managed coordination of accounts through multiple employees
• Analyzed and reported strengths, weaknesses and opportunities for business growth to firm executives
• Identified need for, then created new business development strategy for Texas market
• Created and implemented business development training program for approx. 300 Texas staff
• Managed non-technical staff for proposal development

• Account manager for 15% of firm’s clients
• Managed media relations for clientele
• Developed brand-specific marketing strategies for clients
• Managed online incentive programs to develop customer lead lists for clients
• Developed online advertisements and web marketing campaigns
• Wrote, edited and distributed press releases and articles daily

• Managed and updated new database information system
• Drafted script location analyses
• Called and updated B2B contacts for filming clients to develop film location lists

• Creative writer and editor for Tune In product line
• Wrote and recorded scripted material for vocal / video products

Bba, Marketing

Education record