Melanie Bartlett Email & Phone Number

Currently serving as Executive Director for a non-profit in LA County managing all aspects of operations, including finances, communication, contract negotiations, vendor agreements, and board meeting logistics. I also provide operations and business management consultation to small and mid-sized businesses looking to expand or refine their offerings under three-month consulting contracts.

- Working as a freelance CMO for small to mid-sized companies in need of fractional employees- Create marketing and growth strategies based on client's current conditions and future vision- Assess and recommend process changes or integrations for more effective customer acquisition

Dallas, Texas, Us

• Acting as chief of staff, provided business management / operations support for the $2B Transportation business line with over 6,200 staff across the US and Central / South America, including: strategic planning for organic growth, pipeline and forecasting development, internal and external communications oversight, and account management and pursuit positioning • Created proprietary training program for a client-centric approach to business development and facilitated multiple in-person and virtual training sessions across the US to over 1,000 staff• Working with transportation senior staff, developed monthly ongoing executive board reports, such as regional and practice sector performance goals and tracking, as well as quarterly stakeholder market conditions / projections reports• Successfully presented proposal of new Client Account Management (CAM) program for over $2m annual budget to C-suite during annual strategy meetingo Upon approval, established and launched new CAM program to promote cross business line collaboration within accounts, increase region connectivity to national BL existing market sectors and emerging markets (like specialized technology programs within the transportation industry), and connect CAM community to corporate strategic initiatives • Non-profit board member and advisor for Women’s Transportation Seminar Austin chapter, involved with AECOM’s internal Diversity + Inclusion board, and local office Employee Engagement board

Austin, Texas, Us

• Served on the nonprofit WTS Heart of Texas board in various positions for 11 years• As Communications Chair: - maintained the chapter's website - created graphic material for events and communications - developed a quarterly newsletter update for the membership • As Vice President: - Oversaw 30% of chapter committees - Acted as ambassador for WTS education and membership recruitment - Engaged and recruited 4 new board volunteers - Attended chapter leadership conferences - Collaborated with the Executive Board in defining and executing the chapter's goals - Also participated as a mentor in WTS' STEM Initiative, launched in February of 2012• During my tenure: - Membership grew 40% - Fundraising grew approximately 10% year-over-year - Launched two new programs to strengthen chapter's outreach - Scholarship awards increased by 2x

Austin, Tx, Us

• Integral part of executive team, leading marketing strategy for company revenue growth• Manage multi-channel marketing initiatives to drive brand awareness• Responsible for development and adherence to marketing budget• Maintain and report on key marketing performance indicators (KPIs) and ROI derived from marketing campaigns on a weekly basis• Manage development and execution of promotional campaigns via web, broadcast email, and print• Experience managing various social media sites in an integrated marketing platform (Oktopost and Hootsuite)• Responsible for all customer communication, including messaging on social media, blog, website, direct mail and email campaigns, brochures, presentations, webinars, and other promotional material for coherent brand message• Establish, implement and administer short- and long-term marketing goals• Understand and manage website SEO and analytics to drive more traffic to site

Austin, Tx, Us

• Designed new business development and sales model based on Sandler Selling System techniques• Weekly generation of SF reporting and analysis for sales activities, opportunities, and pipeline projections• Held daily stand-ups to review and update SF opportunity data according to latest information• Created new fields and required data inputs in SF to align with strategic and booking goals• Generated account management strategy to bolster bookings of existing clients; took on several accounts to manage personally • Developed annual revenue projections based on historical data, existing pipeline and sales quotas

La Hulpe, Be

• Oversaw all marketing strategies, budgets and campaigns for SaaS firm with Europe and US offices• Wrote marketing procedures and policies, including budget limitations, delegation of responsibilities, execution strategies, and ROI projections for print, online, trade shows, and outbound sales campaigns• Supervisor for web and graphic designers, content and editorial developers, and US sales staff• Increased web visits by 2.5x in a 6-month period with SEO and advertising efforts• Managed multi-channel strategies and increased lead generation by 3x in 1-yr period• Developed written and graphic content for sales collateral, conferences, advertising, monthly newsletters and PR

Dallas, Texas, Us

• Relations Manager for major Texas client accounts• Managed coordination of accounts through multiple employees• Analyzed and reported strengths, weaknesses and opportunities for business growth to firm executives • Identified need for, then created new business development strategy for Texas market• Created and implemented business development training program for approx. 300 Texas staff• Managed non-technical staff for proposal development • Led pursuits for revenue growth totaling approximately $32.5 million in contract awards• Managed teams across multiple geographies on strict deadlines to complete submittals • Prioritized and managed project details, schedules and budgets• Reviewed and analyzed proposal content for compliance, clarity and applicability to target audience

• Account manager for 15% of firm’s clients• Managed media relations for clientele • Developed brand-specific marketing strategies for clients • Managed online incentive programs to develop customer lead lists for clients• Developed online advertisements and web marketing campaigns• Wrote, edited and distributed press releases and articles daily

• Managed and updated new database information system• Drafted script location analyses• Called and updated B2B contacts for filming clients to develop film location lists

• Creative writer and editor for Tune In product line• Wrote and recorded scripted material for vocal / video products

Bba, Marketing

Education record