Melanie Campbell Email & Phone Number

Dublin, County Dublin, Ireland

• Responsible for the implementation and ongoing management of a new CRM solution into ALG. Involved in advancement of related campaigns including the pursuit of strategic opportunities and other associated plans in.
• Key role in the solution and process design, planning, execution and delivery of the CRM solution.
• Leverage ALG's Client Development strategy and make best practice recommendations to streamline processes within the CRM structure.
• Act as the business lead for CRM adoption - creating a robust and practical plan to support.
• Design and deliver value-added CRM related initiatives / enhancements.
• Ensure sales and marketing data, systems and processes are GDPR compliant.

Dublin, County Dublin, Ireland

• As CRM Manager for Ireland I was involved in the implementation of a new Global Salesforce solution into Deloitte, and was responsible for the management of this system for Deloitte.
• Involved in the implementation of a Global CRM Solution (Salesforce) into Deloitte
• Wrote the firm’s CRM strategy to ensure the optimisation of CRM benefits
• Managed Change Network and developed KPI metrics to measure adoption and embed Salesforce into firm
• Provided all CRM Salesforce Training firmwide (virtual and in-person)
• Managed helpdesk team including escalation of queries, and ensured SLAs were met on all CRM queries

County Dublin, Ireland

• Contributed to the progression of strategic CRM roadmap and system enhancement planning for the firm
• Involved with decisions on Dynamics CRM upgrade and change management/training in line with this
• Developed user-guides/manuals and provided bespoke training firmwide to stakeholders and user groups
• Rolled out firm-wide Data Quality projects to enhance data accuracy and adhere to GDPR
• Worked with finance team to develop reports on all pipeline activity, user metrics and account analytics.
• Advised and consulted with business to develop dynamic dashboards for stakeholders, pipeline, and activities

Dublin

• Contributed to decisions on strategic roadmap for CRM including system enhancements, plugins etc
• Created user-guides/manuals, provided helpdesk support and customised training
• Developed CRM data management plan, managed project team members on segmentation methods
• Provided consultation to business on marketing list generation using querying methods to improve targeting
• Developed suite of reports on Opportunity Pipeline reports and user metrics

Dublin

• Managed the onboarding of CRM Outlook plugin and the synchronisation across core user group
• Delivered CRM tutorials and one-to-one sessions for userbase
• Provided first-line support for users of the CRM system for queries/issues as they arose
• Managed database cleansing projects and developed processes for generating high-quality marketing lists
• Involved in creating reports/dashboards for departments & industry groups for insights and user experience

Dublin

• Involved as a key member of CRM / IT project implementation group for the roll out of new CRM system
• Worked to encourage best practice within CRM system and provided helpdesk support on CRM
• Assisted with content design for CRM training and provided one-to-one sessions on campaign creation, segmentation of communications, and reporting.
• Maintained contact database (resolved bounce-backs, data de-duplication, gap analysis, de-activations)
• Generated Cognos/Excel reports to analyse member interactions, segmentations, and demographics
• Assisted with integration of third-party data for campaign generation and e-mail-based marketing activities

Dublin

• Co-ordinated training programmes, processed bookings, supervised exams, and tendered for training providers
• Designed & created content for annual brochures, flyers, monthly newsletters, email campaigns, and attended conferences to promote courses
• Involved in invoicing, analysing profit/loss/costing, ensuring advance payments from participants, creating purchase orders for trainers & venues, debt collection and weekly income report generation
• Collated information/forms required to ensure participants meet FAS eligibility requirements
• Carried out analysis/audit of courses including costing/profits, and created efficiencies for better record keeping

Dublin

• Managed the co-ordination, marketing, event management and invoicing for all staff training programmes
• Liaised with the business, training providers and HR department to schedule and run all courses

Australia

• Travelled and worked in Australia for 2 years, within various industries and roles including Recruitment Consultant (Sydney), Retail Assistant & Staff Trainer (Melbourne) and Factory Supervisor & Trainer (Perth)

County Dublin, Ireland

• Provided customer service to members, interviewed customers for loan applications, processed financial transactions, opened new accounts, general administration duties, and trained new staff into the role

County Dublin, Ireland

• Provided customer service, processed financial transactions, remittance of bank’s cash, processed postal lodgements, dealt with written/in person/telephone queries, and general filing and administration

Masters (Msc), Work & Organisational Psychology, First Class Honours

Activities and Societies: I held position of Class Rep for 2 years, which involved liaising with staff and students, and consulting with.

Ba, Psychology, 2Nd Class Honours (2.1)

8 Honours, Leaving Cert