Melanie Campbell Email & Phone Number

Dublin, County Dublin, Ireland

Responsible for the implementation and ongoing management of a new CRM solution into ALG. Involved in advancement of related campaigns including the pursuit of strategic opportunities and other associated plans in support of the delivery of our Client Development strategy.• Key role in the solution and process design, planning, execution and delivery of the CRM solution.• Leverage ALG's Client Development strategy and make best practice recommendations to streamline processes within the CRM structure.• Act as the business lead for CRM adoption - creating a robust and practical plan to support.• Design and deliver value-added CRM related initiatives / enhancements.• Ensure sales and marketing data, systems and processes are GDPR compliant.• Establish measures and metrics for optimization, data quality and insights.• Work in close partnership with the ALG Marketing Team to design targeted marketing activities and developing commercial opportunities.• In conjunction with the other key areas, oversee the firms Client Data Strategy• Analysing and reporting on campaign effectiveness in terms of traffic, acquisition, conversion, retention and revenue and building firm wide dashboards in /for our business teams• Review and prioritise enhancement requests and serve as business lead for release management processes (including UAT/testing responsibility and to plan and execute releases)

Dublin, County Dublin, Ireland

As CRM Manager for Ireland I was involved in the implementation of a new Global Salesforce solution into Deloitte, and was responsible for the management of this system for Deloitte.• Involved in the implementation of a Global CRM Solution (Salesforce) into Deloitte • Wrote the firm’s CRM strategy to ensure the optimisation of CRM benefits• Managed Change Network and developed KPI metrics to measure adoption and embed Salesforce into firm• Provided all CRM Salesforce Training firmwide (virtual and in-person)• Managed helpdesk team including escalation of queries, and ensured SLAs were met on all CRM queries• Managed all CRM comms for the business (newsletters, surveys etc.)• Developed firmwide custom dashboards, reports, and analytics• Planned, managed, and rolled out largescale Data Quality projects adhering to GDPR regulations• Represented Ireland on cross-country CRM discussions, change requests, release signoffs• Worked directly with Mar-tech manager to ensure successful implementation of marketing automation tool

County Dublin, Ireland

• Contributed to the progression of strategic CRM roadmap and system enhancement planning for the firm• Involved with decisions on Dynamics CRM upgrade and change management/training in line with this• Developed user-guides/manuals and provided bespoke training firmwide to stakeholders and user groups• Rolled out firm-wide Data Quality projects to enhance data accuracy and adhere to GDPR• Worked with finance team to develop reports on all pipeline activity, user metrics and account analytics.• Advised and consulted with business to develop dynamic dashboards for stakeholders, pipeline, and activities• Worked with IT team to develop seamless method of integrating server traffic with CRM database• Contributed to Mar-tech implementation project to develop custom integrated marketing solution

Dublin

• Contributed to decisions on strategic roadmap for CRM including system enhancements, plugins etc• Created user-guides/manuals, provided helpdesk support and customised training• Developed CRM data management plan, managed project team members on segmentation methods• Provided consultation to business on marketing list generation using querying methods to improve targeting• Developed suite of reports on Opportunity Pipeline reports and user metrics

Dublin

• Managed the onboarding of CRM Outlook plugin and the synchronisation across core user group• Delivered CRM tutorials and one-to-one sessions for userbase • Provided first-line support for users of the CRM system for queries/issues as they arose• Managed database cleansing projects and developed processes for generating high-quality marketing lists• Involved in creating reports/dashboards for departments & industry groups for insights and user experience

Dublin

• Involved as a key member of CRM / IT project implementation group for the roll out of new CRM system• Worked to encourage best practice within CRM system and provided helpdesk support on CRM • Assisted with content design for CRM training and provided one-to-one sessions on campaign creation, segmentation of communications, and reporting. • Maintained contact database (resolved bounce-backs, data de-duplication, gap analysis, de-activations)• Generated Cognos/Excel reports to analyse member interactions, segmentations, and demographics • Assisted with integration of third-party data for campaign generation and e-mail-based marketing activities

Dublin

• Co-ordinated training programmes, processed bookings, supervised exams, and tendered for training providers• Designed & created content for annual brochures, flyers, monthly newsletters, email campaigns, and attended conferences to promote courses• Involved in invoicing, analysing profit/loss/costing, ensuring advance payments from participants, creating purchase orders for trainers & venues, debt collection and weekly income report generation• Collated information/forms required to ensure participants meet FAS eligibility requirements• Carried out analysis/audit of courses including costing/profits, and created efficiencies for better record keeping

Dublin

• Managed the co-ordination, marketing, event management and invoicing for all staff training programmes • Liaised with the business, training providers and HR department to schedule and run all courses

Australia

• Travelled and worked in Australia for 2 years, within various industries and roles including Recruitment Consultant (Sydney), Retail Assistant & Staff Trainer (Melbourne) and Factory Supervisor & Trainer (Perth)

County Dublin, Ireland

• Provided customer service to members, interviewed customers for loan applications, processed financial transactions, opened new accounts, general administration duties, and trained new staff into the role

County Dublin, Ireland

• Provided customer service, processed financial transactions, remittance of bank’s cash, processed postal lodgements, dealt with written/in person/telephone queries, and general filing and administration

Masters (Msc), Work & Organisational Psychology, First Class Honours

Activities and Societies: I held position of Class Rep for 2 years, which involved liaising with staff and students, and consulting.

Ba, Psychology, 2Nd Class Honours (2.1)

8 Honours, Leaving Cert