Melanie B Hoffman

Melanie B Hoffman Email and Phone Number

Digital Content Manager Consultant @ American Heart Association
dallas, texas, united states
Melanie B Hoffman's Location
Flower Mound, Texas, United States, United States
Melanie B Hoffman's Contact Details
About Melanie B Hoffman

Accomplished integrated marketing communications strategist and brand expert with more than 20 years of experience developing strategies that align with top and bottom-line business goals and grow brands. Cultivates superb insight to client goals and creative preferences then develops strategies and oversees implementation from concept to completion. Primary expertise entails six comprehensive areas: client/account management, branding, integrated marketing communications, creative direction, strategy/budgeting and project management. Wide range of industry experience including: healthcare, consulting, professional services, banking, finance, technology, manufacturing, retail, real estate, education, non-profit and government.Contact me at melanie@brandnumarketing.com, 214-336-4533, with your brand, account management or marketing communication needs.

Melanie B Hoffman's Current Company Details
American Heart Association

American Heart Association

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Digital Content Manager Consultant
dallas, texas, united states
Website:
heart.org
Employees:
7583
Melanie B Hoffman Work Experience Details
  • American Heart Association
    Digital Content Manager Consultant
    American Heart Association Apr 2022 - Present
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  • Brandnu Marketing
    Managing Director, Owner
    Brandnu Marketing Apr 2004 - Dec 2022
    Dfw Metroplex
    Managed and led the development of brand and marketing programs for more than 150 businesses B2B, B2C, nonprofit and government. Developed integrated marketing communications strategies to build brand awareness and reach KPIs. Lead a team of senior creative professionals through conception to completion on campaigns entailing, design, copy and creative writing, web development, digital marketing, social, SEM, lead generation, photography and video production within cadence.
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  • Jewish Federation Of Greater Dallas
    Director Marketing And Communications
    Jewish Federation Of Greater Dallas Mar 2001 - Mar 2004
    Dallas, Texas, United States
    Developed and implemented overall brand and marketing communications strategies to increase audience engagement to reach and exceed fundraising goals by 9%, surpassing all-time high of funds raised annually by $1M.
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  • Vha Inc.
    Project Manager
    Vha Inc. Jan 1999 - Dec 2000
    Managed programs and associated marketing communications related to VHA and its member hospital's commitment to Colin Powell's America's Promise initiative. Cultivated national partnerships to promote community health programs and delivered a 2-day, networking/education conference on hospital-sponsored, school-based health centers.
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  • Vha, Inc
    Account Manager Consultant
    Vha, Inc Sep 1995 - May 1996
    Managed the design, production and delivery of key supply chain product marketing communications materials from concept to completion.
  • Tecnol, Inc
    Creative Services Coordinator
    Tecnol, Inc Mar 1993 - Apr 1995
    Led product naming, photo shoots, video production, multi-media presentations, packaging, multi-lingual collateral and marketing development and national sales meeting coordination.International division

Melanie B Hoffman Skills

Marketing Web Design Integrated Marketing Marketing Communications Marketing Strategy Email Marketing Social Media Marketing Advertising Web Analytics Social Media Online Marketing Strategic Planning New Business Development Digital Marketing Graphic Design Brand Development Copywriting Seo Public Relations Business Development Social Networking Brand Awareness Nonprofits Direct Marketing B2b Marketing Online Advertising Lead Generation Creative Direction Interactive Marketing Corporate Branding Event Planning Corporate Communications Facebook Brand Management Direct Mail Trade Shows Creative Strategy Mobile Marketing Marketing Research Wordpress Newsletters Content Marketing Website Development Marketing Management Digital Media Sem Photoshop Non Profits Adobe Creative Suite Google Analytics

Frequently Asked Questions about Melanie B Hoffman

What company does Melanie B Hoffman work for?

Melanie B Hoffman works for American Heart Association

What is Melanie B Hoffman's role at the current company?

Melanie B Hoffman's current role is Digital Content Manager Consultant.

What is Melanie B Hoffman's email address?

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What is Melanie B Hoffman's direct phone number?

Melanie B Hoffman's direct phone number is +121433*****

What skills is Melanie B Hoffman known for?

Melanie B Hoffman has skills like Marketing, Web Design, Integrated Marketing, Marketing Communications, Marketing Strategy, Email Marketing, Social Media Marketing, Advertising, Web Analytics, Social Media, Online Marketing, Strategic Planning.

Who are Melanie B Hoffman's colleagues?

Melanie B Hoffman's colleagues are Shannon Dattilo, Courtney Burt, Emily Albanese, Emily Desanto, Tiffany Serrano, Crystal Underwood, Ray Blevins.

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