Melanie V. Email & Phone Number

California, United States

Minneapolis, Mn, Us

•Define a vision, roadmap, and plan for the APIs, algorithms, and tools that automate the workload for each store•Lead a scrum team to develop backend services from zero to one that replace manual calculations and scripts directing the millions of items shipped by stores each day•Lead a multi-year effort to build a central operations interface for controlling and monitoring the flow of orders across districts, regions, and the entire store network•Deliver detailed documentation and requirements to ensure a clear and manageable product lifecycleAccomplishments:•Launched Target’s fulfillment capacity adjustment services and tools fulfill market demand in over 1,400 stores

Minneapolis, Mn, Us

• Lead scrum teams to build Consensus’s next generation multi-channel commerce platform• Author and prioritize requirements for web apps, APIs, catalog databases, and content & order management systems• Facilitate user studies, analyze data, and iterate quickly to improve user engagement and customer journeys• Define and socialize prioritized roadmaps to align expectations with business and technology stakeholders• Deliver high-level process flows and detailed documentation to ensure a clear and manageable product lifecycle• Lead and execute QA efforts by defining requirements, test cases, and authorizing approvalsAccomplishments:• Extended add-on service payments on our mobile Android platform to increase in-store mobile transactions• Launched device activations on Target’s “order online and pick up in-store” experience• Optimized pricing and promotions on the product selection pages to improve order start rates by 8%• Created a new product selection page that simplified 3 different purchase paths into 1 streamlined flow• Increased Target service offerings by integrating partner API services to our web platforms • Rebuilt Target’s web based marketplace and service activation platform for selling mobile packages to AT&T, Verizon, and Sprint customers

San Francisco, Ca, Us

• Built relationships with partners and internal teams to form strategies and forecast sales & margin• Coordinated marketing campaigns and product launches with creative teams and site merchants• Approved and built product assortments that align with brand strategies• Assisted in production of banner ad content for creative strategies