Melanie Brinkman Email & Phone Number

California, United States

Pleasanton, California, Us

Built FP&A and Data Analytics team while the company expanded nationwide and grew 40% under private equity ownership

Walnut Creek, Ca, Us

San Francisco, California, Us

Worked with the start-up Sales and Marketing Departments and established regular reporting, forecasting and analysis; developed compensation plans aligning targets with company goals, partnered with department managers to reduce costs.

Berkeley, Ca, Us

Owned circulation strategy and execution; responsible for establishing marketing plans, scorecards and performance reports• Developed sales funnel metrics, tracked metric variances and responses by segment, adjusted strategy as appropriate.• Increased direct marketing profitability through improving mail efficiency, and adapting house and prospect mail plan to maximize return on ad spend.• Identified lifetime value of customers by segment and adjusted the marketing strategy to increase return on investment.

Alameda, California, Us

Financial responsibility for $50M card and paper business; created tools to improve forecasting and analysis• Developed annual sales, margin and inventory plans to achieve strategic objectives and established metric targets.• Led cross-functional initiative to design tools and train analysts to efficiently analyze and assess their business.• Implemented new forecast system, established project milestones, and designed checks to ensure forecast accuracy.• Improved inventory turnover by identifying packaging redesign opportunity and partnering with Marketing to update.

Melbourne, Victoria, Au

Partnered with Marketing, Operations, and Finance to drive profitability through improving visibility of costs and implementing cost management tools• Analyzed tasting room labor and traffic, and worked with site managers to improve scheduling efficiency and maximize profitability.• Created labor model enabling wineries to plan tasting room labor utilizing sales projections and metric targets.• Evaluated direct shipping expenses and revised rates charged by location to drive sales and improve profitability.• Developed monthly inventory reports for wine and merchandise to improve inventory management.

Us

Directed Finance Team responsible for planning, modeling performance, and financial, operational and marketing analytics • Led annual planning, goal setting, and monthly forecasting process.• Developed cross-functional metrics, dashboard, created model to integrate customer acquisition with financial targets.• Identified significant decrease in customer retention and determined root cause, shifted strategy driving sales growth.• Created financial models and pro-forma P&Ls for use in investment planning and return on investment analysis.• Established capital expenditure policy and investment criteria; partnered with Operations to implement.

New York , Us

Established annual retail store plans, performed variance analysis, partnered with divisions and vendors to reduce costs• Prepared monthly P&Ls, worked with accounting to ensure accuracy, led performance reviews.• Chosen by CEO to oversee financial shut down of operations after sale of brand name:• Established QuickBooks as the new accounting system, and managed cash flow and reporting.• Oversaw inventory liquidation and maximized returns.

Chicago, Illinois, Us

Supported executive management with complex financial analyses on topics including investment analysis, valuation, acquisitions and divestitures, Economic Value Added, and cost of capital • Created financial models to help evaluate and assess new business opportunities and strategic partnerships.• Led a cross-functional valuation team utilizing cash flows, market multiples, and comparable transactions.• Designed and implemented incentive compensation plans driven off return on the cost of capital.• Conducted training classes tailored to illustrate the concept of capital efficiency to all employee levels.

Ba, Business-Economics, Emphasis In Accounting

Mba, Finance & Marketing