Melanie Brinkman Email and Phone Number
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Experienced, results driven, analytical finance professional with a passion for planning, creating tools to drive efficiency improvements, and for partnering cross-functionally to ensure analytics support decisions and improve profitability in multi-channel consumer businesses.Specialties:- Planning and developing metrics, scorecards, and feedback processes to support strategy- Designing actionable, easy-update, models and reports, and creating tools to track performance- Projecting and measuring return on promotions, initiatives, and capital investments- Analyzing customer behavior and creating actionable customer segmentation- Developing models to aid in decision making for Finance, Marketing and Operations
Breeze Autocare
View- Website:
- breezeautocare.com
- Employees:
- 20
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Executive Director Of FinanceBreeze AutocareCalifornia, United States
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Director Of FinanceBreeze Autocare Jul 2021 - PresentPleasanton, California, UsBuilt FP&A and Data Analytics team while the company expanded nationwide and grew 40% under private equity ownership
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Finance Volunteer / AssociateMeals On Wheels Diablo Region 2020 - 2021Walnut Creek, Ca, Us -
Director Of Financial Planning And AnalysisHonor 2019 - 2020San Francisco, California, UsWorked with the start-up Sales and Marketing Departments and established regular reporting, forecasting and analysis; developed compensation plans aligning targets with company goals, partnered with department managers to reduce costs. -
Marketing & FinanceBackroads 2017 - 2019Berkeley, Ca, UsOwned circulation strategy and execution; responsible for establishing marketing plans, scorecards and performance reports• Developed sales funnel metrics, tracked metric variances and responses by segment, adjusted strategy as appropriate.• Increased direct marketing profitability through improving mail efficiency, and adapting house and prospect mail plan to maximize return on ad spend.• Identified lifetime value of customers by segment and adjusted the marketing strategy to increase return on investment. -
Consultant And Merchandise PlannerCost Plus World Market Sep 2013 - Jun 2017Alameda, California, UsFinancial responsibility for $50M card and paper business; created tools to improve forecasting and analysis• Developed annual sales, margin and inventory plans to achieve strategic objectives and established metric targets.• Led cross-functional initiative to design tools and train analysts to efficiently analyze and assess their business.• Implemented new forecast system, established project milestones, and designed checks to ensure forecast accuracy.• Improved inventory turnover by identifying packaging redesign opportunity and partnering with Marketing to update. -
Consultant - Finance And Direct To Consumer DivisionsTreasury Wine Estates Apr 2010 - Aug 2013Melbourne, Victoria, AuPartnered with Marketing, Operations, and Finance to drive profitability through improving visibility of costs and implementing cost management tools• Analyzed tasting room labor and traffic, and worked with site managers to improve scheduling efficiency and maximize profitability.• Created labor model enabling wineries to plan tasting room labor utilizing sales projections and metric targets.• Evaluated direct shipping expenses and revised rates charged by location to drive sales and improve profitability.• Developed monthly inventory reports for wine and merchandise to improve inventory management. -
Director - Financial Planning & AnalysisSafeway.Com Sep 2002 - May 2008UsDirected Finance Team responsible for planning, modeling performance, and financial, operational and marketing analytics • Led annual planning, goal setting, and monthly forecasting process.• Developed cross-functional metrics, dashboard, created model to integrate customer acquisition with financial targets.• Identified significant decrease in customer retention and determined root cause, shifted strategy driving sales growth.• Created financial models and pro-forma P&Ls for use in investment planning and return on investment analysis.• Established capital expenditure policy and investment criteria; partnered with Operations to implement. -
Manager - Financial Planning And AnalysisEsprit Sep 2000 - Sep 2002New York , UsEstablished annual retail store plans, performed variance analysis, partnered with divisions and vendors to reduce costs• Prepared monthly P&Ls, worked with accounting to ensure accuracy, led performance reviews.• Chosen by CEO to oversee financial shut down of operations after sale of brand name:• Established QuickBooks as the new accounting system, and managed cash flow and reporting.• Oversaw inventory liquidation and maximized returns. -
Senior Financial AnalystGatx Sep 1998 - Jun 2000Chicago, Illinois, UsSupported executive management with complex financial analyses on topics including investment analysis, valuation, acquisitions and divestitures, Economic Value Added, and cost of capital • Created financial models to help evaluate and assess new business opportunities and strategic partnerships.• Led a cross-functional valuation team utilizing cash flows, market multiples, and comparable transactions.• Designed and implemented incentive compensation plans driven off return on the cost of capital.• Conducted training classes tailored to illustrate the concept of capital efficiency to all employee levels.
Melanie Brinkman Skills
Melanie Brinkman Education Details
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UclaEmphasis In Accounting -
Usc Marshall School Of BusinessFinance & Marketing
Frequently Asked Questions about Melanie Brinkman
What company does Melanie Brinkman work for?
Melanie Brinkman works for Breeze Autocare
What is Melanie Brinkman's role at the current company?
Melanie Brinkman's current role is Executive Director of Finance.
What is Melanie Brinkman's email address?
Melanie Brinkman's email address is mb****@****att.net
What is Melanie Brinkman's direct phone number?
Melanie Brinkman's direct phone number is (800) 462*****
What schools did Melanie Brinkman attend?
Melanie Brinkman attended Ucla, Usc Marshall School Of Business.
What are some of Melanie Brinkman's interests?
Melanie Brinkman has interest in Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Golf, Home Decoration, Photograph, Cooking, Electronics.
What skills is Melanie Brinkman known for?
Melanie Brinkman has skills like Forecasting, Management, Strategy, Competitive Analysis, Financial Modeling, Business Strategy, Retail, Analytics, Strategic Planning, Financial Analysis, Cross Functional Team Leadership, Analysis.
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