Oversaw the development and execution of sales and marketing strategies forone of the university’s key growth initiatives: Tempo Learning®. Responsible forthe new product launch, brand strategy, creative strategy and go-to-marketstrategies across all digital platforms. Maintained a detailed content strategy in line with the student journeyto yield the best experience possible for all prospects and aiding in thedevelopment of new branding and positioning and asset production Develop data-driven marketing plans to maximize enrollments andprofitability for the business decreasing cost per lead by 40%Analyze student data and records to develop a full digital strategysuch as the development of student personas, demographics,geographic, buyer motivations and full audience insights to tailor thedigital media targetingUtilize technology such as Salesforce, Marketo, Google 360, MixedMedia Modeler, Merkle Data and more to improve lead flow andidentify prospective student pain pointsPerfect messaging strategies determining benefits andreasons to believe improving on page web conversion by 56%Nominated for a Global Products & Service Award (Company-WideRecognition) in supporting student success

Managed the paid search marketing efforts across Walden US and WaldenInternational optimizing towards profitable student enrollment and retention. Identified areas of opportunity to improve existing source performance(such as program or geography) to consistently drive lead mix focusedon profitability, retention and customer lifetime valueManaged the relationship with external agency partners to identifyquarterly goals and ensure initiatives are properly aligned among allteamsLead the conversion optimization efforts and content strategy for twolead generation microsites and developing a team workflow for theDynamic Content Tool (Additional optimizations include A/B splittesting, time of day testing, content tests, localization testing)

Managed client relationships, tourism and technology industries, while buildingnew social media technology service offerings for the companyClient Solutions Lead, Oversaw and monitored search enginemarketing, display and email campaigns; managed roughly 30-40campaigns/month across 5 search engines

Tasked with creating an interactive media department within a well-establishedtraditional media campaign securing new partners, employees, vendors, adservers and processes.Built an interactive media department from the ground up and wasresponsible for driving digital strategy and implementing tactics acrossentire agency client roster

Managed 3-4 digital clients creating media plans and executing with partnersacross paid search and display. Discovered a passion for digital marketing.