Melanie N. Email & Phone Number

A C-suite growth marketer, with significant digital expertise. I thrive on helping business drive growth. From helping enterprises to scale-ups through world-class growth strategy and marketing capability. Available as CMO-as-a-service to establish and grow your brand, without the long-term overhead (pending availability).Specialist in leading & scaling fast-growth marketing strategies and teams to drive growth.Deep experience across brand, digital, PR, sponsorships, partnerships, acquisition, utilisation & retention.Available to help fast-growth businesses or established brands to bridge talent gaps and identify, build & drive emerging growth opportunities.I am an enthusiastic marketing leader adept at driving customer growth and commercial value. A strategic thinker with the ability to understand marketing at a tactical level, I get the full digital eco-system the role channels play. Adept at optimising content & media budgets. I have extensive customer acquisition and retention experience and understand how to identify and leverage consumer, market and category insights to build strategy. A culture that thrives on failing fast and learning, to experiment and innovate with data or insight-driven decisions.Results driven with strong analytical skills and a focus on performance, I am highly determined and drive innovative and creative marketing initiatives with expediency and efficiency. Marketing Capabilities• Extensive experience in developing and growing digital brands, direct response, consumer and business marketing• Growth through customer lifecycle management from acquisition, utilisation, retention and winback programs• P&A accountability of small to multi-million dollar budgets to deliver growth results• Brand strategy development & implementation across consumer & business categories• Portfolio media & communications management - media channels, flighting, seasonality and ROI• Management of cultural, sport and media sponsorships to develop & leverage bespoke assets• Development, execution and ongoing optimisation of innovative, integrated marketing programs (paid, owned & earned media) that deliver brand, customer & commercial outcomesLeadership Skills• Leading through listening and learning• Building & leading direct and indirect teams with diverse capabilities, leveraging strengths, building capability to achieve high performance• Management of specialist agencies to deliver integrated programs (creative, media, digital, PR, local area, retail, experiential & events)

Listed skills include Integrated Marketing, Marketing Communications, Marketing Strategy, Strategy, and 46 others.