Melanie N.

Melanie N. Email and Phone Number

Marketer (Stan, ING, Telstra) @ Kit
Melanie N.'s Location
Sydney, New South Wales, Australia, Australia
Melanie N.'s Contact Details
About Melanie N.

A C-suite growth marketer, with significant digital expertise. I thrive on helping business drive growth. From helping enterprises to scale-ups through world-class growth strategy and marketing capability. Available as CMO-as-a-service to establish and grow your brand, without the long-term overhead (pending availability).Specialist in leading & scaling fast-growth marketing strategies and teams to drive growth.Deep experience across brand, digital, PR, sponsorships, partnerships, acquisition, utilisation & retention.Available to help fast-growth businesses or established brands to bridge talent gaps and identify, build & drive emerging growth opportunities.I am an enthusiastic marketing leader adept at driving customer growth and commercial value. A strategic thinker with the ability to understand marketing at a tactical level, I get the full digital eco-system the role channels play. Adept at optimising content & media budgets. I have extensive customer acquisition and retention experience and understand how to identify and leverage consumer, market and category insights to build strategy. A culture that thrives on failing fast and learning, to experiment and innovate with data or insight-driven decisions.Results driven with strong analytical skills and a focus on performance, I am highly determined and drive innovative and creative marketing initiatives with expediency and efficiency. Marketing Capabilities• Extensive experience in developing and growing digital brands, direct response, consumer and business marketing• Growth through customer lifecycle management from acquisition, utilisation, retention and winback programs• P&A accountability of small to multi-million dollar budgets to deliver growth results• Brand strategy development & implementation across consumer & business categories• Portfolio media & communications management - media channels, flighting, seasonality and ROI• Management of cultural, sport and media sponsorships to develop & leverage bespoke assets• Development, execution and ongoing optimisation of innovative, integrated marketing programs (paid, owned & earned media) that deliver brand, customer & commercial outcomesLeadership Skills• Leading through listening and learning• Building & leading direct and indirect teams with diverse capabilities, leveraging strengths, building capability to achieve high performance• Management of specialist agencies to deliver integrated programs (creative, media, digital, PR, local area, retail, experiential & events)

Melanie N.'s Current Company Details
Kit

Kit

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Marketer (Stan, ING, Telstra)
Melanie N. Work Experience Details
  • Kit
    Chief Marketing Officer
    Kit Aug 2024 - Present
    South Eveleigh, New South Wales, Au
  • Nova Marketing
    Cmo As-A-Service
    Nova Marketing 2018 - Present
    Sydney, Au
  • Cronulla Sharks
    Acting General Manager, Marketing Brand & Digital
    Cronulla Sharks Jan 2023 - Nov 2023
    Cronulla, Nsw, Au
  • Stan.
    Chief Marketing Officer
    Stan. Dec 2015 - Dec 2018
    Sydney, Nsw, Au
    Directly accountable for subscriber and revenue growth, successfully exceeding all targets.Built Australia's most recognised, loved and paid-for local streaming service. Grew the business from 500k subscribers to over 2.5m active subscribers, +$218M ARR.Brought break-even forward <6months, enabling increased investment in profitable growth.Management of $50m p.a. and leadership of a team of 15 high-performance marketers, driving innovation and collaboration with multiple agencies across brand, media, performance, PR, design, research. Built a highly efficient and cutting-edge internal creative and production team to produce innovative and attention-grabbing on-brand omni-channel campaign.Built a highly effective 'continuous optimisation' program to improve all in-flight campaigns and inform future campaigns.Launched 60+ TV series including Stan Originals and Hollywood studio productions.Built data capability & drove re-pricing to maximise growth & revenue whilst minimising churn.Stan remains the first and only profitable SVOD in the world.
  • Commsec
    Gm Brand, Acquistion & Sponsorships
    Commsec May 2013 - Dec 2015
    Sydney, Nsw, Au
    Accountable for - improving brand health metrics- Growing market shareResponsibilities:- chairing Leadership Team- forecasting and budgeting- delivering to CPA/CPMA to achieve and exceed ROI targets - building conversion and customer value by source of origin- accountable for development, implementation, optimisation and evaluation of marketing- implementing insightful, data-driven and effective media, content and marketing initiatives- defining optimal investment for each channel, by publisher, based on value and conversions for always-on performance digital and all other brand and acquisition initiatives- management of marketing resource, production and media budgets for all brand and acquisition initiatives- research initiatives to support brand marketing programs- ROI methodology for brand and marketing programs, championing and implementing continuous optimisation- working in collaboration with the Senior Managers, Content and Economics, to ensure seamless execution of the brand content strategyKey highlights:- development and implementation of a new brand platform and launch campaign- implementation of first 'always-on' brand and ad tracking to monitor brand health, informing marketing investment, brand strategy and communications- customer growth targets exceeded by 20% in year 1 and year 2- key productivity initiatives to improve the cost of acquiring profitable customers through performance digital- key optimisation initiatives to improve performance of search engine marketing including day- and week-parting
  • Ing Australia
    Chief Marketing Officer
    Ing Australia Jul 2011 - Jan 2013
    Sydney, Nsw, Au
  • Telstra
    Gm Marketing / Pmm Mobile Broadband
    Telstra Dec 2007 - Jun 2011
    Sydney, Nsw, Au
    Responsible for the management of the annual marketing program for Telstra Mobile Broadband & Emerging Devices (Tablet), $21m budget pa.Accountable for achieving consumer acquisition targets for mobile broadband, as well as launching tablets through all channels (online , direct and indirect retail). In this role I led a small and might team. Distilling market research, customer analytics, competitive intelligence, churn and ARPU to develop customer, category and brand insights. In turn my team developed and implemented a number of successful marketing campaigns and ongoing communications programs. Responsible for effective and efficient cross functional, interdepartmental and external stakeholder management including retail, digital, direct, media, creative, experiential and local area marketing agencies to deliver successful consumer acquisition campaigns. Developed and embedded a set of marketing tools (briefing templates and inter-agency processes and budget reconciliation tools) with a new consumer advertising agency (DDB) in collaboration with Naked (strategy) and OMD (media).Highlights:• Development and implementation of a Learning & Development program leveraging internal and external resources to build a cohesive and high performance marketing team.
  • Telstra
    Gm Marketing
    Telstra Oct 2007 - Oct 2008
    Sydney, Nsw, Au
  • Telstra
    Gmm, Media
    Telstra Dec 2004 - Nov 2007
    Sydney, Nsw, Au
    BigPond Sport: AFL, NRL & V8 Supercars BigPond Music: Australian Idol, take 40 Australia, Live and on demand concert seriesBigPond MoviesBigPond Games
  • Telstra
    Marketing Manager
    Telstra Apr 2002 - Nov 2005
    Sydney, Nsw, Au
  • Hewlett Packard Enterprise
    Marketing Communications Manager
    Hewlett Packard Enterprise Mar 1999 - Apr 2002
    Houston, Texas, Us
  • Rolling Stone
    Head Of Marketing
    Rolling Stone 1997 - 1999
    New York, New York, Us

Melanie N. Skills

Integrated Marketing Marketing Communications Marketing Strategy Strategy Marketing Campaign Plans Customer Insight Digital Marketing Marketing Management Integrated Marketing Communications Planning Management Digital Strategy B2b Marketing Agency Relationship Management Direct Marketing Market Research Segmentation Seo Customer Acquisition Sponsorship Relationship Marketing Communication Development Cross Functional Team Leadership Public Relations Multi Channel Marketing Brand Management Campaign Management Team Management Leadership Online Advertising Campaign Planning Communications Writing Media Coordination Communications Programs Customer Retention Social Media Advertising Media Planning Customer Relationship Management Social Media Marketing Search Engine Marketing Digital Media Business Strategy Brand Development Brand Strategy Brand Architecture Content Strategy Online Marketing Business Development Business Growth Strategies

Melanie N. Education Details

  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    General
  • Charles Sturt University
    Charles Sturt University
    Double Major In Marketing And Management
  • University Of Wollongong
    University Of Wollongong
    Marketing
  • Charles Sturt University
    Charles Sturt University
    Marketing

Frequently Asked Questions about Melanie N.

What company does Melanie N. work for?

Melanie N. works for Kit

What is Melanie N.'s role at the current company?

Melanie N.'s current role is Marketer (Stan, ING, Telstra).

What is Melanie N.'s email address?

Melanie N.'s email address is me****@****ail.com

What is Melanie N.'s direct phone number?

Melanie N.'s direct phone number is +614977*****

What schools did Melanie N. attend?

Melanie N. attended Marketing Week Mini Mba With Mark Ritson, Charles Sturt University, University Of Wollongong, Charles Sturt University.

What skills is Melanie N. known for?

Melanie N. has skills like Integrated Marketing, Marketing Communications, Marketing Strategy, Strategy, Marketing, Campaign Plans, Customer Insight, Digital Marketing, Marketing Management, Integrated Marketing Communications Planning, Management, Digital Strategy.

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