Melanie Crocker Email & Phone Number

St. John'S, Nl

- Consulted on accounts for local and national companies in the areas of strategic communications, planning marketing communications, media, community and stakeholder relations- Ensured the ongoing management of client accounts from project definition to budget development, ensuring the timely delivery of client expectations- Developed and lead tactical execution of communications programs and events- Managed all aspects of media management such as planning, pitching and follow up calls- Managed relationships with local and national suppliers and partners

St. John'S, Nl

- Managed account planning and territorial strategic development for emerging corporate customers in Newfoundland and New Brunswick- Responsible for proactive and continuous relationship management and account renewals- Engaged in continuous proactive client contact in an effort to uncover growth opportunities- Performed competitive analysis for acquisitions- Negotiated with Offer House to ensure maximum value for both TELUS and the customer- Creation of complex customer proposals and executive presentations- Management of contract creation, ensuring timeliness and accuracy- Championed any additional account support to ensure a superb customer experience, including managing escalations and liaising with Care teams

Toronto, Canada Area

- Directly reporting to the Chief Marketing Officer (CMO) of TELUS, led and drove all communications initiatives within the CMO Communications team including the team website, newsletters, quarterly product features and various social media tools - Prepared presentations and speeches for senior executives- Coordinated and produced multiple cross-country roadshows featuring multiple executives, resulting in highly favourable feedback from post-event surveys- Provided strategic communications counsel to executive members of the CMO- Editor and final approver of all press releases quoting the CMO- Championed and planned ongoing Steering Committee meetings with Sales Support teams and Human Resources, resulting in improved strategy alignment- Facilitated various Steering Committees with external partners including Microsoft and - Cisco, establishing strong relationships with key executives- Prepared correspondence, reports and presentations for both internal and external audiences

Toronto, Canada Area

- Reporting to the Director of Marketing Communications for TELUS Business Solutions, promoted and managed the Customer Advocacy Program, generating monthly increases in program participation- Collaborated with customers and internal production teams to create testimonials in various formats such as video, print, advertorials and press releases- Created, communicated and managed Media Calendar, utilized to monitor upcoming opportunities to pitch stories to journalists- Managed ongoing projects with various agencies on media pitches, product launches and events

Toronto, Canada Area

- Reporting to the Senior Vice President, Client Service and Project Management, Business Solutions, planned and led twice-yearly summits in various locations across Canada for teams of over 50 people - Organized and coordinated bi-annual Senior Vice President National Road Shows- First point of contact for all customer escalations and subsequent action plans and communications- Designed and analyzed all customer satisfaction and post-event surveys, facilitating executive inputs- Created and distributed organizational announcements and customer communications- Designed and maintained the TELUS Business Solutions Client Service website

Toronto, Canada Area

- Collaborated with various internal stakeholders in Media Relations, Marketing, and Consumer Solutions on events for customers and internal employees- Created templates to streamline event management and evaluation such as Event Briefs, Project Charters, and Return on Investment tools- Facilitated and managed various hosting opportunities for customers including the Royal Occasion and the Stratford Express, resulting in increased sales and customer loyalty- Assisted in organizing and promoting press conferences for TELUS and various partners such as the Canadian Soccer Association and the Ontario Science Centre- Negotiated terms of sponsorship with various external organizations- Publicly promoted various “presenting sponsor” events for TELUS with organizations such as The Canadian Soccer Association, and Sunnybrook’s Evening with Al Gore- Drove and executed various CEO and Executive Leadership Team events including the TELUS Toronto Community Board Launch, the Women’s Connections Launch, and the Hamilton Health Sciences partnership announcement- Managed the Toronto Event Marketing and Community Investment budget of approximately $1M

St. John'S, Nl

- Designed and implemented all community programs, servicing a community of 8000 people- Managed and allocated all municipal funding, hiring and supervising a team of 20 people- Oversaw marketing and promotional initiativesAccomplishments:- Increased program participation by 15%, despite significant funding and staffing cuts- Created strategic partnerships between the community organization and various businesses including various dance schools, grocery stores, and the St. John’s Maple Leafs

Public Relations Certificate, Communication And Media Studies

Bachelor Of Education (Honours)

Bachelor'S Degree, Bachelor Of Recreation (Hons)