Leading Ocean Spray's paid media planning and implementation as well as our MarTech and AdTech stack, precisely balancing efficiencies of automation with effectiveness of the human touch. Leading a high performing team and partnering with great agencies to make the magic happen!

Focused on digital infrastructure and technology, including management of design, development and analytics on the OceanSpray.com website and social media platforms. My team’s goal is to connect Ocean Spray consumers with our digital platforms in a relevant and engaging way. Tools and platforms I work with include: - Sprinklr (Advanced Admin Certified)- Sitecore (Completed Web Experience Management eLearning)- Bynder- Destini- Olapic

My responsibilities include: - Oversee Ocean Spray global social media channels (Facebook, Twitter, Instagram, Pinterest, YouTube, Weibo, etc.)- Content creation for social and digital channels- Consumer engagement - Agency management (PR, social, digital, web)- Execute of all promotions (sampling, digital couponing, contests/sweepstakes, etc.)- Manage consumer website, oceanspray.com, as well as all microsites- Project management on global web dev (creating global instances of oceanspray.com for countries around the world including Mexico, UK and Brazil)- Project management of responsive design to optimize US instance of oceanspray.com for mobile- Recipe management - work with recipe development agency as well as managing consumer-submitted recipes- Assist with PR efforts & events, most notably Bogs Across America- Assist with traditional media efforts, by helping to manage our agencies in all of our digital, TV and print advertising and media integrations.- Work with agencies on digital media placement, creative and copy to ensure alignment with business priorities as well as channels and audiences.

My responsibilities include: - Oversee Ocean Spray global social media channels (Facebook, Twitter, Instagram, Pinterest, YouTube, Weibo, etc.)- Content creation for social and digital channels- Consumer engagement - Agency management (PR, social, digital, web)- Execute of all promotions (sampling, digital couponing, contests/sweepstakes, etc.)- Manage consumer website, oceanspray.com, as well as all microsites- Project management on global web dev (creating global instances of oceanspray.com for countries around the world including Mexico, UK and Brazil)- Project management of responsive design to optimize US instance of oceanspray.com for mobile- Recipe management - work with recipe development agency as well as managing consumer-submitted recipes- Assist with PR efforts & events, most notably Bogs Across America- Assist with traditional media efforts, by helping to manage our agencies in all of our digital, TV and print advertising and media integrations.- Work with agencies on digital media placement, creative and copy to ensure alignment with business priorities as well as channels and audiences.

I have successfully acted as a liaison between clients such as EMC, RSA, LoJack, Dow Jones, Progress Software, and GMAC Insurance, and the agency- Overdrive Interactive. I have helped such clients engage their brand in the online space, using tactics such as search engine marketing, natural search engine optimization, online media, social media and other new and innovative online marketing technologies. I have also received my official certification in Google AdWords in the past year.I aspire to continue these client relationships and additionally build more and become involved with more clients and expand my client expertise. I also hope to stay abreast of all new, up-and-coming online marketing tactics and engage clients in such activities as it best suits them and their business goals.I apply my expertise in the industry of online marketing as well as my superior organization, attention to detail, project management skills, and creativity to everything that I do, leading to success both for my clients and for Overdrive as an agency.

Oversaw teams of students who create and manage advertisements for Boston University student organizations as well as some non-profit organizations in the area. AdClub is also currently expanding to include some clients from around the country, including our newest client, Microsoft.

Worked on the Auctionpal.com account in AdLab at Boston University this semester. My team included an art director, a copywriter, and an interactive member.

London, UK advertising agency

Helped create client deliverables for clients such as Harley-Davidson and RSA Security. Learned the basics of search engine optimization, paid search and online media. Completed comprehensive research on the new online market of Second Life and formally presented my results to the entire Overdrive team as a final intern project.