SEO Research: Perform extensive SEO research to identify industry specific keywords Content Creation: Develop content that utilizes SEO keyword research, including: website copy, blog posts, social media posts, video scripts, and Amazon product descriptions.Influencer Campaign Management: Identify, pitch, and onboard influencers then manage influencer/client communications, distribute creative briefs and campaign assets, track metrics, and ensure campaign requirements are metSocial Media Management: Run various accounts to increase engagement and visibility

I help small business owners get the most from their marketing budgets by clarifying their target and message and strategically planning and utilizing marketing and social media tools.New Business Acquisition: Obtain new clients through networking and outreach efforts Client Communications: Maintain constant communication with clientsContent Creation: Write and edit copy for client websites, marketing videos, sales pages, emails, surveys, blog posts, presentations, brochures, and moreMarketing Strategies: Utilize extensive research tools, including in-depth client interviews to develop and implement marketing strategies, plans, and promotional campaigns

Event Planning and Hosting: Planned, promoted, and facilitated monthly influencer education workshops; including acquiring sponsors, guest speakers, venues, and attendeesCampaign Strategy: Developed, pitched, and sold influencer marketing campaigns to businesses, then selected influencers and managed managed the campaigns

Account Management: Oversaw multiple accounts, interfaced with clients, tracked budgets, resources, and deadlines, and worked closely with designers and programmers to develop and implement projectsPresentation Development/Delivery: Created slide decks for the agency, and delivered presentations to individuals and organizationsMarket Research: Conducted in-house and external client and market researchWriting: Launched, contributed to, and managed the agency blog and 12 member blogger team, and wrote copy for websites, one-sheets, manuals, presentations, banners, and brochures New Business: Helped lead client acquisition efforts through pitches and responding to RFPs and RFIs

Direct Mail Management: Oversaw the development of 10 direct mail catalogs each year, with a circulation of 600,000 eachStakeholder Coordination: Liased with internal and external stakeholders to manage the catalog from concept to printPhotoshoots: Booked photographers/stylists and oversaw each catalog photoshootCopywriting: Wrote radio and TV scripts, print ads, in-store signage, and direct mail copy