Melanie Williams, Bcomm, Mba Email & Phone Number

Responsible for the development and implementation of strategies that convert insights into new products for Canadian Customer Brands portfolios. Manage innovation initiatives (new product development, line extensions, packaging changes, etc.) through the stage gate process from initial conception to launch; bringing innovation to market in an effective.

Develop and execute marketing plans and product development plans for customers brands in Canada while delivering on business objectives and achieving measurement criteria.

Brand Manager responsible for growing the Cavendish Farms brand in the US market and managing and leveraging our major Sponsorships with the Boston Red Sox, New England Patriots and New England Revolution.

Responsible for launching new customer branded products and overseeing marketing initiatives for major Canadian retailers. Working in conjunction with the sales team and the customer to manage the product lifecycle; from inception to launch, through discontinuation. Attending sales calls with customers to brainstorm new product concepts and marketing.

Moncton, NB

Responsible for launching new products and overseeing marketing initiatives for major retails across Canadian and US markets. Acting as liaison between the plant, sales team and the customer, managing the development, re-branding and improvement of new and current products to meet customer needs, and attending sales calls with customers to educate them on.

Responsible for managing the transition of new and old products seamlessly in and out of the market; mitigating potential product write-offs and maximizing current resources. Leading the development and facilitation of focus groups and fit studies to populate insight into consumer needs; launching the successful products for customers based on results and.

Responsible for identifying, assessing and developing recommendations to achieve organizational business needs; spearheading continuous improvement across all business processes, documentation and systems. Collaborating alongside various departments to determine areas of growth, researching best business practices to be implemented based on the business.

Oversee the daily operations of the Customer Service Department Recruitment and Training of Customer Account Coordinators

Dieppe, NB

Most senior employee in department; served as a go-to person for other employees with questions or problems.Developed and Delivered Training Material for new system as it related to Customer Service.

Dieppe, NB

Acted as key contact regarding all aspects of the client's account including order processing, monitoring stock levels and account reconciliation for a large personal care company.Edited and published departmental newsletter which served as a communication tool between all departments within the company.

Devised and implemented marketing projects to drive the key businesses in the Moncton store.Responsible for translating the corporate marketing strategies at the store level to elevate the consumer's in-store experience.

Mba

Bachelor Of Commerce, Marketing And Management

Activities and Societies: Member of the Commerce Society