Melanie Erff, Mba, Mmis, Pmp Email and Phone Number
⏩ MY VALUE PROPOSITIONI am a driven marketing & sales thought leader with a profound belief in creating and executing powerfully effective and customer-centric strategy that generates billions of dollars in annual revenue. I believe in collaborative leadership, teaching team members to think critically, and determining innovative solutions to encountered obstacles.⏩ WHAT I AM KNOWN FOR⚡️ Taking on challenges and getting results. I have an innate talent for understanding business and consumer needs and am able to break this down to manageable components to achieve the desired goal.⚡️ Achieving runaway success with impactful branding and awareness. ⚡️ Being a growth accelerator who provides insights, identifies values, and achieves visions.⚡️ A master strategist who ignites competitive positioning, unlocks potential of brands, introduces new products to market with record-breaking results, and captures new business.⏩ I AM PASSIONATE ABOUT…✪ My reputation for integrity, authenticity, and transparency while leading elite teams. ✪ Being a driving force in improving brand reputations, achieving unprecedented results through innovation, analyzing consumer insights, driving global adoption of new products, and energizing profitability.✪ Envisioning opportunity where others see complexity. I innately thrive in analyzing data points, tackling big projects, making high stakes decisions, measuring results, and mastering new skills garnered from my continuous educational pursuits.⏩ WHAT THEY ARE SAYING➦ Melanie has extremely high standards and always strives for excellence. As a leader, Melanie is compassionate and empathetic. She has a bias for action and is focused on results.➦ Melanie has incredibly strong analytical skills and is able to distill the most complex analytics down to tell a simple story. She uses data to find concerns, opportunities, trends, and solutions.⏩ AREAS OF AUTHORITY ✓ New Product Innovation✓ Global Marketing & Branding✓ People Leadership & Development✓ New Product Development & Launch✓ Brand Positioning & Marketing✓ Partner Marketing✓ Customer Success Strategy✓ Go-To-Market Strategy & Planning✓ Data Analytics & Consumer Insights✓ Product & Consumer Marketing✓ Sales Management & Revenue Growth ✓ Marketing Data Research & Analysis✓ Culture Building⏩ If you need strong leadership to move your organization to its next level of success, message me so we can connect.
Amazon
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Principal Business Development Manager, Amazon AutosAmazon Jun 2024 - PresentSeattle, Wa, UsExperienced in building strong relationships with senior leaders in the automotive industry, I focus on identifying and driving business growth opportunities. I leverage Amazon’s offerings to meet client needs, manage expectations, and advocate internally to ensure long-term success. My approach blends strategic insights with effective collaboration to deliver results.
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Consumer InsightsUnmuted Consumer Insights 2021 - Present✪ SCOPE: Charged with accountability for custom qualitative research and quantitative market research projects that provided companies with actionable consumer insights, which drove data-driven decisions. ✪ NOTABLE IMPACTS:⇒ Tested new automotive features with electric vehicle owners and intenders to determine effect on vehicle purchase and customer satisfaction initiatives to improve customer retention efforts. ⇒ Analyzed competitive benchmarking to support go-to-market strategies and board meetings for Fortune 500 client. -
Director - Automotive Advisory ServicesIhs Markit 2018 - 2020London, United Kingdom, Gb✪ SCOPE: Pioneered the launch of a consulting practice focused on automotive manufacturers and national sales companies. ✪ NOTABLE IMPACTS:⇒ Garnered recognition as a thought leader on marketing and sales topics including the vehicle buyer journey, cycle plan actions, and market position, which included publishing whitepapers, conducting podcasts, and developing webinars. ⇒ Earned the highest GLINT Scores (employee satisfaction measurement) of any automotive advisory leader globally. ⇒ Delivered innovative and effective consumer insights with a clear strategy to transform client’s business-critical issues. ⇒ Generated 26% annual revenue growth, which resulted in $1.1M despite COVID-19’s impact on overall automotive industry. -
Retail Franchising ManagerFord Motor Company 2017 - 2017Dearborn, Michigan, Us✪ SCOPE: Approved franchise ownership changes while ensuring dealer candidates met stringent performance and capitalization requirements for a Ford Franchise. ✪ NOTABLE IMPACT:⇒ Oversaw financial health of the dealer network while partnering with underperforming stores to identify areas to increase profitability, sales, and customer satisfaction. -
Parts & Service Operations ManagerFord Motor Company 2015 - 2017Dearborn, Michigan, Us✪ SCOPE: Supervised, coached, and empowered a team of seven to deliver parts sales across KS, MO, IL, NE, and IA. ✪ NOTABLE IMPACTS:⇒ Masterminded efforts to optimize parts sales to $174M, which was an increase of $7.6M over prior year.⇒ Increased dealer retail sales to $134M, which was an increase of $5.1M over prior year.⇒ Led a tire sales promotion that resulted in $2.1M+ tire sales and added $425K in strategic advertising from dealer partners.
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Mustang Brand ManagerFord Motor Company 2013 - 2015Dearborn, Michigan, Us✪ SCOPE: Directed a cross-functional team responsible for bringing the all-new 2015 Mustang to market. ✪ NOTABLE IMPACTS:⇒ Formulated and executed national go-to-market plan that surged market share of 38.8%, sales volume of 103K, and total vehicle revenue of $3.1B. ⇒ Developed and launched the all-new Mustang while re-energizing the brand, capturing new customers, retaining loyal owner base, and profitably regaining sales & share leadership in the highly competitive sports car segment. ⇒ Created Mustang brand plan to guide global launches while highlighting historical significance and providing design and performance context within competitive set. ⇒ Revolutionized US Mustang launch and supported global efforts by achieving 240% of customer activation goal nationwide.
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Mustang Product Marketing ManagerFord Motor Company 2010 - 2013Dearborn, Michigan, Us✪ SCOPE: Imparted key customer insights and competitive intelligence to guide product development. ✪ NOTABLE IMPACTS:⇒ Renewed focus for product development to meet wants and expectations of consumers by presenting product marketing improvement plan at the senior executive meeting.⇒ Delivered all key product development milestones for multiple vehicles and reduced order complexity by 40%. ⇒ Repackaged product to improve vehicle’s residual value while addressing a competitive disadvantage.
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Brand ManagerFord Motor Company 2009 - 2010Dearborn, Michigan, Us
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Area Sales ManagerFord Motor Company 2005 - 2009Dearborn, Michigan, Us
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Program ManagerFord Motor Company 2002 - 2005Dearborn, Michigan, Us
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Research AnalystFord Motor Company 2001 - 2002Dearborn, Michigan, Us
Melanie Erff, Mba, Mmis, Pmp Skills
Melanie Erff, Mba, Mmis, Pmp Education Details
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University Of Pittsburgh Katz Graduate School Of BusinessMaster Of Business Administration - Mba -
University Of Pittsburgh Katz Graduate School Of BusinessMaster Of Management Information Systems
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The George Washington UniversityMasters Certificate In Information Technology Project Management
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University Of PittsburghBachelor'S Degree
Frequently Asked Questions about Melanie Erff, Mba, Mmis, Pmp
What company does Melanie Erff, Mba, Mmis, Pmp work for?
Melanie Erff, Mba, Mmis, Pmp works for Amazon
What is Melanie Erff, Mba, Mmis, Pmp's role at the current company?
Melanie Erff, Mba, Mmis, Pmp's current role is Transformational Marketing & Sales Leader ⏩ Focused on Fueling Innovative New Product Launches ⏩ Defining Brand Authenticity ⏩ Driving Go-To-Market Strategy.
What schools did Melanie Erff, Mba, Mmis, Pmp attend?
Melanie Erff, Mba, Mmis, Pmp attended University Of Pittsburgh Katz Graduate School Of Business, University Of Pittsburgh Katz Graduate School Of Business, The George Washington University, University Of Pittsburgh.
What skills is Melanie Erff, Mba, Mmis, Pmp known for?
Melanie Erff, Mba, Mmis, Pmp has skills like Automotive, Marketing, Marketing Strategy, Management, Cross Functional Team Leadership, Strategic Planning, Competitive Analysis, Customer Service, Product Development, Team Building, Sales Management, Social Media Marketing.
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