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Melanie Erff, Mba, Mmis, Pmp Email & Phone Number

Transformational Marketing & Sales Leader ⏩ Focused on Fueling Innovative New Product Launches ⏩ Defining Brand Authenticity ⏩ Driving Go-To-Market Strategy at Amazon
Location: Detroit Metropolitan Area, United States, United States 11 work roles 4 schools
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Transformational Marketing & Sales Leader ⏩ Focused on Fueling Innovative New Product Launches ⏩ Defining Brand Authenticity ⏩ Driving Go-To-Market Strategy
Location
Detroit Metropolitan Area, United States, United States

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Melanie Erff, Mba, Mmis, Pmp is listed as Transformational Marketing & Sales Leader ⏩ Focused on Fueling Innovative New Product Launches ⏩ Defining Brand Authenticity ⏩ Driving Go-To-Market Strategy at Amazon, based in Detroit Metropolitan Area, United States, United States. AeroLeads shows a matched LinkedIn profile for Melanie Erff, Mba, Mmis, Pmp.

Melanie Erff, Mba, Mmis, Pmp previously worked as Principal Business Development Manager, Amazon Autos at Amazon and Consumer Insights at Unmuted Consumer Insights. Melanie Erff, Mba, Mmis, Pmp holds Master Of Business Administration - Mba from University Of Pittsburgh Katz Graduate School Of Business.

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About Melanie Erff, Mba, Mmis, Pmp

⏩ MY VALUE PROPOSITIONI am a driven marketing & sales thought leader with a profound belief in creating and executing powerfully effective and customer-centric strategy that generates billions of dollars in annual revenue. I believe in collaborative leadership, teaching team members to think critically, and determining innovative solutions to encountered obstacles.⏩ WHAT I AM KNOWN FOR⚡️ Taking on challenges and getting results. I have an innate talent for understanding business and consumer needs and am able to break this down to manageable components to achieve the desired goal.⚡️ Achieving runaway success with impactful branding and awareness. ⚡️ Being a growth accelerator who provides insights, identifies values, and achieves visions.⚡️ A master strategist who ignites competitive positioning, unlocks potential of brands, introduces new products to market with record-breaking results, and captures new business.⏩ I AM PASSIONATE ABOUT…✪ My reputation for integrity, authenticity, and transparency while leading elite teams. ✪ Being a driving force in improving brand reputations, achieving unprecedented results through innovation, analyzing consumer insights, driving global adoption of new products, and energizing profitability.✪ Envisioning opportunity where others see complexity. I innately thrive in analyzing data points, tackling big projects, making high stakes decisions, measuring results, and mastering new skills garnered from my continuous educational pursuits.⏩ WHAT THEY ARE SAYING➦ Melanie has extremely high standards and always strives for excellence. As a leader, Melanie is compassionate and empathetic. She has a bias for action and is focused on results.➦ Melanie has incredibly strong analytical skills and is able to distill the most complex analytics down to tell a simple story. She uses data to find concerns, opportunities, trends, and solutions.⏩ AREAS OF AUTHORITY ✓ New Product Innovation✓ Global Marketing & Branding✓ People Leadership & Development✓ New Product Development & Launch✓ Brand Positioning & Marketing✓ Partner Marketing✓ Customer Success Strategy✓ Go-To-Market Strategy & Planning✓ Data Analytics & Consumer Insights✓ Product & Consumer Marketing✓ Sales Management & Revenue Growth ✓ Marketing Data Research & Analysis✓ Culture Building⏩ If you need strong leadership to move your organization to its next level of success, message me so we can connect.

Listed skills include Automotive, Marketing, Marketing Strategy, Management, and 46 others.

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Amazon
Amazon
Transformational Marketing & Sales Leader ⏩ Focused on Fueling Innovative New Product Launches ⏩ Defining Brand Authenticity ⏩ Driving Go-To-Market Strategy
AeroLeads page
11 roles · 25 years

Melanie Erff, Mba, Mmis, Pmp work experience

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Principal Business Development Manager, Amazon Autos

Current

Seattle, WA, US

Experienced in building strong relationships with senior leaders in the automotive industry, I focus on identifying and driving business growth opportunities. I leverage Amazon’s offerings to meet client needs, manage expectations, and advocate internally to ensure long-term success. My approach blends strategic insights with effective collaboration to.

Jun 2024 - Present

Consumer Insights

Current

✪ SCOPE: Charged with accountability for custom qualitative research and quantitative market research projects that provided companies with actionable consumer insights, which drove data-driven decisions. ✪ NOTABLE IMPACTS:⇒ Tested new automotive features with electric vehicle owners and intenders to determine effect on vehicle purchase and customer.

2021 - Present ~5 yrs 4 mos

Director - Automotive Advisory Services

London, United Kingdom, GB

✪ SCOPE: Pioneered the launch of a consulting practice focused on automotive manufacturers and national sales companies. ✪ NOTABLE IMPACTS:⇒ Garnered recognition as a thought leader on marketing and sales topics including the vehicle buyer journey, cycle plan actions, and market position, which included publishing whitepapers, conducting podcasts, and.

2018 - 2020 ~2 yrs

Retail Franchising Manager

Dearborn, Michigan, US

✪ SCOPE: Approved franchise ownership changes while ensuring dealer candidates met stringent performance and capitalization requirements for a Ford Franchise. ✪ NOTABLE IMPACT:⇒ Oversaw financial health of the dealer network while partnering with underperforming stores to identify areas to increase profitability, sales, and customer satisfaction.

2017 - 2017

Parts & Service Operations Manager

Dearborn, Michigan, US

✪ SCOPE: Supervised, coached, and empowered a team of seven to deliver parts sales across KS, MO, IL, NE, and IA. ✪ NOTABLE IMPACTS:⇒ Masterminded efforts to optimize parts sales to $174M, which was an increase of $7.6M over prior year.⇒ Increased dealer retail sales to $134M, which was an increase of $5.1M over prior year.⇒ Led a tire sales promotion that.

2015 - 2017 ~2 yrs

Mustang Brand Manager

Dearborn, Michigan, US

✪ SCOPE: Directed a cross-functional team responsible for bringing the all-new 2015 Mustang to market. ✪ NOTABLE IMPACTS:⇒ Formulated and executed national go-to-market plan that surged market share of 38.8%, sales volume of 103K, and total vehicle revenue of $3.1B. ⇒ Developed and launched the all-new Mustang while re-energizing the brand, capturing new.

2013 - 2015 ~2 yrs

Mustang Product Marketing Manager

Dearborn, Michigan, US

✪ SCOPE: Imparted key customer insights and competitive intelligence to guide product development. ✪ NOTABLE IMPACTS:⇒ Renewed focus for product development to meet wants and expectations of consumers by presenting product marketing improvement plan at the senior executive meeting.⇒ Delivered all key product development milestones for multiple vehicles and.

2010 - 2013 ~3 yrs
4 education records

Melanie Erff, Mba, Mmis, Pmp education

Master Of Business Administration - Mba

University Of Pittsburgh Katz Graduate School Of Business

Master Of Management Information Systems

University Of Pittsburgh Katz Graduate School Of Business

Masters Certificate In Information Technology Project Management

The George Washington University

Bachelor'S Degree

University Of Pittsburgh
FAQ

Frequently asked questions about Melanie Erff, Mba, Mmis, Pmp

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What company does Melanie Erff, Mba, Mmis, Pmp work for?

Melanie Erff, Mba, Mmis, Pmp works for Amazon.

What is Melanie Erff, Mba, Mmis, Pmp's role at Amazon?

Melanie Erff, Mba, Mmis, Pmp is listed as Transformational Marketing & Sales Leader ⏩ Focused on Fueling Innovative New Product Launches ⏩ Defining Brand Authenticity ⏩ Driving Go-To-Market Strategy at Amazon.

Where is Melanie Erff, Mba, Mmis, Pmp based?

Melanie Erff, Mba, Mmis, Pmp is based in Detroit Metropolitan Area, United States, United States while working with Amazon.

What companies has Melanie Erff, Mba, Mmis, Pmp worked for?

Melanie Erff, Mba, Mmis, Pmp has worked for Amazon, Unmuted Consumer Insights, Ihs Markit, and Ford Motor Company.

How can I contact Melanie Erff, Mba, Mmis, Pmp?

You can use AeroLeads to view verified contact signals for Melanie Erff, Mba, Mmis, Pmp at Amazon, including work email, phone, and LinkedIn data when available.

What schools did Melanie Erff, Mba, Mmis, Pmp attend?

Melanie Erff, Mba, Mmis, Pmp holds Master Of Business Administration - Mba from University Of Pittsburgh Katz Graduate School Of Business.

What skills is Melanie Erff, Mba, Mmis, Pmp known for?

Melanie Erff, Mba, Mmis, Pmp is listed with skills including Automotive, Marketing, Marketing Strategy, Management, Cross Functional Team Leadership, Strategic Planning, Competitive Analysis, and Customer Service.

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