Melanie Smith Email & Phone Number

Bristol, Vt, Us

Bristol, Vt, Us

Savannah, Georgia, Us

Williston, Vermont, Us

In this role, I lead the charge in developing an enterprise-wide product strategy, pushing product positioning, and streamlining the go-to-market development through a mix of scaled agile methodology, customer insights, data-driven analytics, and market research. I take pride in orchestratingthe brand evolution and launch strategy for Polly.co.I coordinate vendor evaluations and relationships to secure the best in industry technology. Collaborating with diverse teams for successful product launches is one of my key responsibilities. I also craft comprehensive product roadmaps that prioritize customer needs and market research.One of my significant achievements in this role is the development of a direct insurance buying strategy across multiple carriers in over 37 states, which led to a massive 600% YoY sales growth. I also had the privilege to lead the company's rebranding from DealerPolicy to Polly, resulting in a successful brand launch.Finally, I drove the company's embedded insurance verification product strategy and go-to-market, culminating in successful collaborations with three major dealership CRM partners.

South Burlington, Vermont, Us

In this role, I harnessed market trends and the competitive landscape to shape product strategy, carving out a unique market position for CallFinder. I developed and executed a product roadmap that aligned seamlessly with the company's strategic objectives. Furthermore, I conducted comprehensive market research to spot new product opportunities and potential growth sectors.Notably, I spearheaded the transition to Scaled Agile for the organization, dramatically reducing the backlog from over 400 items to just 50 achievable, planned items. I also led the SOC2 compliance process in partnership with a third-party vendor, successfully achieving SOC2 compliance for the company.A significant part of my role involved leading contract reviews and negotiating terms and prices. I guided the company towards a new third-party vendor, resulting in annual savings of over 56K.Last but not least, I contributed to creating the company's roadmap, established a prioritization process, and set up a system for customer feedback collection. This focus led to a strategic business approach inspecific industries, such as dental and credit unions, resulting in a 40% increase in sales.

San Mateo, Ca, Us

In this role, I implemented a customer feedback system to gather valuable insights and identify opportunities for product and service improvement. I developed a customer success measurement framework that tracked customer satisfaction, adoption, and retention rates, shaping market strategy,product development, and business opportunities with a focus on areas of high value and customer need.I created a customer feedback process that utilized customer interviews and customer satisfaction data collection. This prioritization of company efforts and improvements led to a 35% decrease in customer service tickets and fostered customer relationships that increased NPS and customer successscores.Furthermore, I drove the Scaled Agile transition for the organization. In the role of RTE, I hired and managed 14 scrum masters for all development teams.

Rueil Malmaison, Paris, Fr

Director of Product Management (06/2017 - 11/2018)Director of Product Partner Marketing (01/2016 - 05/2017)Sr. Manager of Product & Partner Marketing (09/2013 - 12/2015)Manager of Marketing Communications (11/2009 - 12/2014)In consecutive roles, I began my journey as the Manager of Marketing Communications. I constructed a high-performing global team and coordinated with diverse groups to envision and implement extensive marketing communication tactics. My next advancement was to the role of Sr. Manager of Product and Partner Marketing. Here, my focus shifted to introducing global standards for rich media and refining communication structures on a worldwide scale. As I transitioned to the role of Director of Product and Partner Marketing, I led multinational teams in executing marketing initiatives for products and partners. I also crafted a CRM system for regional stakeholders. Finally, as the Director of Product Management, I oversaw the financial performance of a product portfolio worth $1.3B and steered a global team of technical product managers.Throughout these roles, I successfully executed digital marketing campaigns on a global scale, which amplified brand visibility and lead generation. My implementation of global rich media standards prompted a 64% surge in web conversion rates. I also developed a campaign that boosted programenrollment by 16%, earning an XCellence Award at XChange 2015. Moreover, I designed and launched a CRM system for regional stakeholders, facilitating easy access to marketing materials.

Düsseldorf, North Rhine-Westphalia, De

In this role, I developed and executed outbound communication strategy for corporate business unit products and services, utilizing all appropriate communication platforms and media, for corporate marketing activity.Coordinated strategy with other corporate strategies to ensure a consistent communication to the marketplace.Prepared space advertising, direct mail, tradeshow and other outbound communication schedules.Developed and prepared sales tools and presentations, working closely with product managers.