Melanie Feltham Email & Phone Number

Toronto, ON, CA

Toronto, Ontario, Canada

• Add Emphasis is a boutique digital marketing agency that specializes in data analytics and customer-first marketing strategies that result in sustainable growth.Services:
• Social media audit and strategies
• Social media analytics
• Website usability audits
• Website strategies
• Content calendars

• As Senior Marketing Manager of Social Media Engagement, I led Upwork's globally distributed team of 15 while building a thriving social media community of vocal advocates.Sample successes:
• Grew Upwork's social media community to 3M, generating 42.6M impressions in 2021.
• Achieved a 5.8% website conversion rate from social media posts and profile links and a 13.4% conversion rate on replies, significantly outperforming industry benchmarks (2.40% organic social, 2.80% email, 2.10% paid.
• Achieved a 98% year-over-year growth in conversions on my #UpworkSpotlight campaign by utilizing data analysis and optimization.
• Increased monthly incoming posts from 1K to over 50K by fostering community and encouraging interaction. * Result: a free UGC engine, valuable relationships with influential voices, and a reputation in leadership.
• Significant and Consistent YoY Growth: * 2020: Total fans +44%, incoming posts +22%, new website users +14.9%, total site conversions +106% (at a cost less than paid traffic!). * 2021: Total fans +41.7%, incoming posts.

Toronto, Canada Area

Branding AgencyAs project/production manager I saw to the smooth delivery of services for client accounts in the industries of finance, land development, and luxury goods. I managed remote team members across the globe to ensure everyone was on the same page and on schedule. This included overseeing production of entire business systems from website.

Toronto, Canada Area

The Marketing Department at RLP Estate acts as a marketing agency for the 140 Realtors that are a member of the brokerage. I was responsible for the marketing of the Brokerage as a whole as well as for developing marketing materials and branding for the individual Realtors and Brokers in addition to acting as a Marketing Consultant.I developed, proposed.

St. John's, NL

• Destination St. John's is the Destination Marketing Organization for the City of St. John's and the surrounding area.
• Answered directly to the CEO and to the Directors of Sales and Marketing.
• Contributed to a social media and content marketing strategy.
• As Facebook administrator, I increased the number of Facebook fans by 246%, the number of post views by 1,146%, and the post feedback by 1,326% without running Facebook ads.
• Made website updates using CMS.
• Graphic design tasks for proposals, collateral templates, and print advertisements including magazine ads, banners, newsletters, and Powerpoint presentations.

Master Of Business Administration - Mba, Marketing

Activities and Societies: Vice President Social - MBA Students Association.Research focused on social media marketing tools including.

B.Sc. Honours, Psychology

B.A, Major In English, Minor In Linguistics

Education record

Activities and Societies: Cheerleading Squad, Dance Committee, Drama Club, Improv Team, Yearbook Committee, Tutor