Melanie Ficher work email
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Melanie Ficher personal email
✨ Dynamic Marketing & Communications Leader with 12+ years of expertise in B2B and B2G sectors, specializing in comprehensive 360 marketing strategies. My experience spans global marketing strategy, marketing communications, branding, and market intelligence, enabling me to craft and execute robust marketing plans in complex, matrixed environments.🌍 Multicultural Experience: Having lived and worked in France, Germany, Canada, the UK, USA, and Belgium, I bring a global perspective to my work, enriching my approach to marketing and communications.🧠 Passionate Advocate for Leadership, Diversity, and Innovation: I'm deeply committed to leadership development through Comète, advancing diversity initiatives with UN Women France and La Puissance du Lien, and driving innovation in aerospace technologies with Starburst - BLAST. My dedication to these causes fuels my drive to implement innovative ideas that enhance collaboration, foster business growth, and nurture new talents.💡 Champion of Collaborative Excellence: I am a strong believer in the power of collective intelligence, work integrity & ethics, and a passion for excellence to reach new heights. I strive to foster collaborative environments that drive innovation and achieve exceptional results.
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Head Of MarketingHarmattan AiParis, Fr
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MemberComète May 2023 - PresentParis, FrPart of this outstanding women business club which empowers women in leadership positions to transform society. -
Global Strategic & Industry Marketing DirectorHexagon Manufacturing Intelligence Sep 2022 - May 2024Cobham, Surrey, GbDefine, lead, and execute global strategic and industry-specific marketing & communications plans to enhance Hexagon’s value and capabilities in Aerospace & Defense, Automotive, Electronics, Energy, and Healthcare & Life Sciences, driving business growth.- Develop foundational industry marketing & communications elements, including value propositions, executive personas, core messaging, and thought leadership assets.- Establish industry campaign frameworks and processes, successfully creating and executing integrated marketing campaigns.- Implement sales enablement initiatives to promote industry marketing messaging to the entire sales and technical audience.- Lead team management, including upskilling and hiring processes. -
Global Industry Marketing Director, Aerospace & DefenseDassault Systèmes Sep 2019 - Aug 2022Vélizy-Villacoublay, FrDefined and led the annual global strategic marketing & communications plan for the Aerospace & Defense industry, encompassing Commercial Aviation, Propulsion, Supply Chain, Defense, Air Travel, and Space. Drove and supported marketing activities to enhance industry awareness and increase pipeline generation, aligning with industry, sales, and regional/local priorities.- Established global marketing and communications priorities, positioning, and functional investments for the Aerospace & Defense vertical.- Elevated Dassault Systèmes’ profile in urban air mobility (from eVTOL to hydrogen light commuter) and New Space (from satellite to launcher technologies).- Developed marketing and communications foundations in the Airport, Defense, and Space industry segments.- Managed the creation of 9 executive marketing campaigns, over 20 customer references, and bespoke thought leadership and digital assets to reinforce Dassault Systèmes' brand in the industry.- Contributed as a key member of the Aerospace & Defense senior leadership team to ensure best-in-class customer experience and sustainable growth. -
Senior Marketing ManagerIntel Corporation Sep 2018 - Aug 2019Santa Clara, California, UsManaged Client Computing Group Commercial Marketing strategy, campaigns and initiatives in France. Educated, engaged and influenced key market business audiences to maximize Intel technological leadership and drive volume.Led infuencer strategy for France to strenghten Intel brand relevance among consumers audiences (focusing on Gaming and Content Creators).Drove media strategy from campaigns to SoMe, from Direct to Indirect and then partner integration. -
Global Business Innovation ManagerGe Jan 2017 - Jan 2018Boston, Ma, UsManaged the innovation initiatives to drive forward the digital transformation of the business. Exploration & PoC development of various technologies including Artificial Intelligence, Robotics and Blockchain - across diverse business functions including risk, compliance, servicing and capital markets - resulting in new business capabilities. -
Global Strategic Marketing ManagerGe Dec 2015 - Dec 2016Boston, Ma, UsManaged the international marketing initiatives incl. customer insights, campaigns, marketing intelligence to drive forward the customer-centricity and align product offering within the business.
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Global Marketing Manager - Ge Commercial Leadership ProgramGe Mar 2015 - Dec 2015Boston, Ma, UsPart of the GE Capital's global marketing management team and responsible for creating a customer-centric business by developing new customer experience; led global market intelligence on 7 distinct industries where GE operates including: Heathcare, Aviation, Oil & Gas, Energy, Renewable Energy, Transportation and Lighting.
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European Relationship Manager - Ge Commercial Leadership ProgramGe Jun 2014 - Mar 2015Boston, Ma, UsPart of the GE Capital's EMEA commercial team for the commercial distribution finance business across 14 EMEA countries and managed vendor relationships in the Recreational Vehicle industry.
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Pan-European Marketing AssociateGe Jun 2013 - Jun 2014Boston, Ma, UsPart of the GE Capital's international marketing team for the fleet business and equipment finance (IT and Healthcare Financing) business across 19 EMEA countries and strengthened the overall value propositions of each business by addressing the current and emerging customers’ needs.
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Global Marketing Strategy & Business IntelligenceHenkel Hq Jun 2012 - Sep 2012Düsseldorf, North Rhine-Westphalia, DeSupported the global marketing team for the adhesives technologies segment by developing Henkel’s new positioning toward food safety and by building an online platform to support worldwide sales activities. -
Corporate Marketing Branding & CampaignsAllianz Global Investors Jun 2011 - Dec 2011Worldwide, OoCollaborated with the European marketing team to strengthen Allianz Global Investors’s visibility in the key European countries: Germany, France, Italy and United Kingdom. -
Sales And Communication AssistantGdf Suez Jul 2010 - Aug 2010Paris, La Défense, FrIn charge of internal communication and route management for 15+ gasmen. -
International Supplier Relations AssistantEdf Jun 2009 - Jul 2009Paris, France, FrSupported the supplier relationship team to globally nurture the supplier pipeline. -
Customer Relations AssistantEdf Jul 2008 - Aug 2008Paris, France, FrManaged customer relationships to help in the process of using EDF's processes.
Melanie Ficher Skills
Melanie Ficher Education Details
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Crotonville AlumniOrganizational Leadership Development -
Neoma Business SchoolPostgraduate - Msc. Marketing Strategy & Research - Mastère Spécialisé Etudes & Décision Marketing
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Neoma Business SchoolBachelor Of Science (Bsc) In International Business
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Wilfrid Laurier UniversityBusiness & Economics
Frequently Asked Questions about Melanie Ficher
What company does Melanie Ficher work for?
Melanie Ficher works for Harmattan Ai
What is Melanie Ficher's role at the current company?
Melanie Ficher's current role is Head of Marketing.
What is Melanie Ficher's email address?
Melanie Ficher's email address is me****@****enbs.fr
What schools did Melanie Ficher attend?
Melanie Ficher attended Crotonville Alumni, Neoma Business School, Neoma Business School, Wilfrid Laurier University.
What are some of Melanie Ficher's interests?
Melanie Ficher has interest in Education.
What skills is Melanie Ficher known for?
Melanie Ficher has skills like International Marketing, Marketing Strategy, Leadership, Teamwork, Creativity Skills, Marketing Communications, Marketing Intelligence, Market Analysis, International Business, Management, Customer Insight, Digital Marketing.
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