Melanie Ficher Email & Phone Number

Paris, Fr

Paris, Fr

Part of this outstanding women business club which empowers women in leadership positions to transform society.

Cobham, Surrey, Gb

Define, lead, and execute global strategic and industry-specific marketing & communications plans to enhance Hexagon’s value and capabilities in Aerospace & Defense, Automotive, Electronics, Energy, and Healthcare & Life Sciences, driving business growth.- Develop foundational industry marketing & communications elements, including value propositions, executive personas, core messaging, and thought leadership assets.- Establish industry campaign frameworks and processes, successfully creating and executing integrated marketing campaigns.- Implement sales enablement initiatives to promote industry marketing messaging to the entire sales and technical audience.- Lead team management, including upskilling and hiring processes.

Vélizy-Villacoublay, Fr

Defined and led the annual global strategic marketing & communications plan for the Aerospace & Defense industry, encompassing Commercial Aviation, Propulsion, Supply Chain, Defense, Air Travel, and Space. Drove and supported marketing activities to enhance industry awareness and increase pipeline generation, aligning with industry, sales, and regional/local priorities.- Established global marketing and communications priorities, positioning, and functional investments for the Aerospace & Defense vertical.- Elevated Dassault Systèmes’ profile in urban air mobility (from eVTOL to hydrogen light commuter) and New Space (from satellite to launcher technologies).- Developed marketing and communications foundations in the Airport, Defense, and Space industry segments.- Managed the creation of 9 executive marketing campaigns, over 20 customer references, and bespoke thought leadership and digital assets to reinforce Dassault Systèmes' brand in the industry.- Contributed as a key member of the Aerospace & Defense senior leadership team to ensure best-in-class customer experience and sustainable growth.

Santa Clara, California, Us

Managed Client Computing Group Commercial Marketing strategy, campaigns and initiatives in France. Educated, engaged and influenced key market business audiences to maximize Intel technological leadership and drive volume.Led infuencer strategy for France to strenghten Intel brand relevance among consumers audiences (focusing on Gaming and Content Creators).Drove media strategy from campaigns to SoMe, from Direct to Indirect and then partner integration.

Boston, Ma, Us

Managed the innovation initiatives to drive forward the digital transformation of the business. Exploration & PoC development of various technologies including Artificial Intelligence, Robotics and Blockchain - across diverse business functions including risk, compliance, servicing and capital markets - resulting in new business capabilities.

Boston, Ma, Us

Managed the international marketing initiatives incl. customer insights, campaigns, marketing intelligence to drive forward the customer-centricity and align product offering within the business.

Boston, Ma, Us

Part of the GE Capital's global marketing management team and responsible for creating a customer-centric business by developing new customer experience; led global market intelligence on 7 distinct industries where GE operates including: Heathcare, Aviation, Oil & Gas, Energy, Renewable Energy, Transportation and Lighting.

Boston, Ma, Us

Part of the GE Capital's EMEA commercial team for the commercial distribution finance business across 14 EMEA countries and managed vendor relationships in the Recreational Vehicle industry.

Boston, Ma, Us

Part of the GE Capital's international marketing team for the fleet business and equipment finance (IT and Healthcare Financing) business across 19 EMEA countries and strengthened the overall value propositions of each business by addressing the current and emerging customers’ needs.

Düsseldorf, North Rhine-Westphalia, De

Supported the global marketing team for the adhesives technologies segment by developing Henkel’s new positioning toward food safety and by building an online platform to support worldwide sales activities.

Worldwide, Oo

Collaborated with the European marketing team to strengthen Allianz Global Investors’s visibility in the key European countries: Germany, France, Italy and United Kingdom.

Paris, La Défense, Fr

In charge of internal communication and route management for 15+ gasmen.

Paris, France, Fr

Supported the supplier relationship team to globally nurture the supplier pipeline.

Paris, France, Fr

Managed customer relationships to help in the process of using EDF's processes.

Commercial Leadership Program, Organizational Leadership Development

Postgraduate - Msc. Marketing Strategy & Research - Mastère Spécialisé Etudes & Décision Marketing

Bachelor Of Science (Bsc) In International Business

Business & Economics