Melanie Giblin Email & Phone Number

Manchester, England, GB

Bury, England, GB

• Lead the paid media strategy for the JD UK fascia across multiple channels, including Search, Shopping, Paid Social, Video, Display and App. Responsible for multi-million pound budgets. Key Responsibilities
• Lead paid strategy across key platforms such as Google, Microsoft, Facebook, Snapchat, TikTok, Pinterest, YouTube and Apple.
• Responsible for day to day trade across the paid media channels, ensuring revenue/COS targets are met.
• Planning and implementation of supplier funded activity for key partner brands such as Nike, Adidas and PVH Group.
• Ensuring we are market leading across all channels through testing and on-boarding of new channels/initiatives.
• Championing automation and the use of machine learning where possible across paid channels.

Manchester, GB

• Management of paid media channels including Social, Search/Shopping and Display. Key Responsibilities
• Input into monthly promotional/campaign calendar.
• Execution and optimisation of campaigns across paid channels in line with agreed budgets and KPIs.
• Briefing creative requirements from shoots/design team.
• Working alongside web development agency to improve the onsite customer experience.
• Analysis/reporting on channel performance.

Bolton, GB

• Planning and co-ordination of AO and manufacturer campaigns across a range of acquisition and media channels, including Search/Shopping, Affiliates, Display, Radio and Partnerships.Key Responsibilities
• Producing channel recommendations and campaign plans for a variety of brands/objectives.
• Co-ordinating activity across various business functions (creative, acquisition, media etc.) to ensure campaigns are live on time and deliver against objectives.
• Creating multi-channel campaign reports for internal and external stakeholders, including recommendations for future activity based on learnings.
• Managing external agencies.
• Leading, training and developing a small team of apprentices and execs.Achievements

Bolton, GB

• Planning, implementation and optimisation of display campaigns. Researching new technology and media opportunities to drive growth and improve the performance of the channel.Key Responsibilities
• Producing campaign plans for a variety of briefs/target audiences.
• Presenting plans to key stakeholders.
• Analysis of campaign performance, providing meaningful and actionable insights.
• Developing and maintaining business relationships both internally and externally. Achievements
• Planning and set-up of AO’s biggest ever Display/YouTube campaign for Britain’s Got Talent sponsorship.

Bolton, GB

• Managing large budgets across both Bing and Google Search campaigns.Key Responsibilities
• Continual optimisation of campaigns in order to meet and exceed performance targets.
• Keyword research and set up of new product categories.
• Landing page and ad copy testing to improve KPIs.
• Mentoring and training of new team members.Achievements
• Carrying out the successful re-brand from Appliances Online to AO.com

Bachelor Of Science (B.Sc.), International Fashion Marketing

Education record