Melanie Herron Email and Phone Number
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Melanie is an award-winning expert in marketing with over 25 years of experience helping businesses grow. With a niche is medical marketing, Melanie believes that the first step in marketing success is listening because if you don't understand your client and their goals, you can't help them.Once she does understand your vision, she works tirelessly to create unique and compelling marketing campaigns that get noticed. Having worked in several medical practices and surgery centers in the past, Melanie is intimately familiar with the day-to-day functionality of this ever-changing environment. Obsessively committed to and fearlessly protective of her clients, she is a well-respected name in marketing. Her dedication to excellence and founding belief that the best ideas come from a team approach has allowed her to quickly produce results for the clients she has the pleasure of working with.Melanie is a graduate of East Carolina University and earned her Master’s Degree in Health Administration from Pfieffer University.Specialties: Strategic Planning, Medical Practice Marketing, Healthcare Marketing, Content Marketing, Digital Marketing, Communications Marketing, Practice Development, Reputation Management, Social Media Marketing, Digital Marketing, Branding and advertising, PR, Collateral Development, Staff Training, New Provider Marketing, Referral Development, Patient Survey, Copywriting, Graphic Design, SEO, Website Design, Physician Liaison Services
Mindstream Creative, Inc.
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- mindstreamcreative.com
- Employees:
- 2
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PresidentMindstream Creative, Inc. Jan 2010 - PresentBend, Oregon AreaMindStream Creative, Inc. is a full service, national healthcare marketing, public relations and promotions firm dedicated to partnering with multi-specialty medical practices to improve their bottom line by increasing patients and enhancing the overall patient experience. -
Vp - Client ServicesMediplay Inc Jul 2008 - Feb 2010Differentiate practices in the marketplace with strategic branding and advertising campaigns.Create engaging email and direct mail campaigns that drive increased business into the practice.Manage social media outlets and provide reputation management to ensure practice is accurately received by the community.; Responsible for the day to day management of all new and existing clients. Directly responsible for ensuring the marketing goals and objectives of clients are met by assisting in the creation of compelling marketing messages and promoting regular content updates to each clients program.Continuously solicit feedback from clients and manage all aspects of client relationship to include on boarding of new clients, new and existing program development and updates, content creation, copywriting and adding additional systems to existing clients' practices.Discuss and implement marketing goals for each client to ensure the use of the Mediplay system is effective and successful.Develop and implement strategies to continuously simplify the on boarding and updating process for clients.Newsletter copywriting and submission.
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Marketing DirectorNorth Carolina Eye Oct 2007 - Jul 2008Managed 120K annual marketing budget.Responsible for implementing the refractive marketing objectives and motivating support staff to participate to include development of marketing materials, creation and development of effective marketing campaigns and training of support staff, patients and referral sources.Developed the practice marketing and business plans for refractive surgery, including internal and external strategies, goals and objectives and marketing budget.Initiated physician referral programs to drive business into various specialty and locations.Website maintenance and optimization to increase traffic and search engine rankings
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Professional Relations Consultant - Patient Consultant - Ophthalmic TechnicianTlc Vision Dec 2002 - Mar 2007Developed and maintained strong relationships with over 300 physicians within a territory of 250 miles across central and eastern NC in order to generate referrals. Educate and train physicians and staff on refractive surgery practice development, and monitor and improve upon physician performance.Managed and administered $350K annual clinical budget.Trained staff in the proper use of equipment.Negotiated favorable pricing and ordered all clinical inventory for center. -
Marketing Coordinator - Tubal Reversal CoordinatorChapel Hill Fertility Center Feb 2001 - Nov 2002Managed marketing and business development for infertility practice, contributing to 145% increase in practice in 2001.Created marketing strategies and educational tools to generate interest in national market.
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Patient CoordinatorMagill Laser Center 2000 - 2001
Melanie Herron Skills
Melanie Herron Education Details
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Health/Health Care Administration/Management -
Bachelor Of Science - Bs
Frequently Asked Questions about Melanie Herron
What company does Melanie Herron work for?
Melanie Herron works for Mindstream Creative, Inc.
What is Melanie Herron's role at the current company?
Melanie Herron's current role is Medical Marketing Expert • Brand Strategist • Storyteller • Content Creator • What is Your Remarkable Difference?.
What is Melanie Herron's email address?
Melanie Herron's email address is nc****@****hoo.com
What is Melanie Herron's direct phone number?
Melanie Herron's direct phone number is +181395*****
What schools did Melanie Herron attend?
Melanie Herron attended Pfeiffer University, East Carolina University.
What skills is Melanie Herron known for?
Melanie Herron has skills like Social Media Marketing, Marketing, Marketing Strategy, Strategic Planning, Social Media, Healthcare, Advertising, Management, Public Relations, Training, Reputation Management, Business Development.
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Melanie Yancey
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