Melanie Herson, Mba Email & Phone Number

New York, NY, US

San Francisco, California, US

Bringing Calm, the worlds #1 brand in mental fitness and resilience, to workplaces everywhere with a mission to make the world happier and healthier.

New York, NY, US

Morrisville, NC, US

• Served as primary consultant on corporate development, project management and commercial strategy projects, incl. market & competitive analysis, product launches and forecasting across a variety of therapeutic areas.

Mclean, VA, US

• Managed a team of direct reports, provided regular performance feedback to identify areas for growth
• Developed content strategy and managed the design and implementation of all messaging for the website and mobile app for a multimedia public awareness campaign, worth $25M+ within a determined budget
• Won several high-visibility industry awards including the “International Association of Business Communicators Silver Quill Award for Best Publication” for creative and digital material I developed for the campaign’s.

Mclean, VA, US

• Manage the content and development for an award-winning health communications initiative, sponsored by the Defense Department, overseeing the implementation from beginning to end of more than 200 products and articles
• Achieved 194% traffic gain to campaign articles on website by analyzing current content, evaluating appropriate content for health literacy and providing strategic recommendations to Defense Department client
• Lead an internal health market newsletter disseminated to more than 1,600 employees that spotlights leadership at Booz Allen and new health market initiatives
• Develop relationships with media monitoring vendors, evaluate pricing proposals and engage vendors with Booz Allen staff
• Support proposals and RFPs, providing strategic communication and content expertise

Mclean, VA, US

• Supported an award-winning health communications initiative, sponsored by the Defense Department, through several communication efforts including media relations, communication planning and content development
• Produced and managed 80+ campaign deliverables and communication plans, incorporating input of four teams, oversaw Defense Department client reviews and managed expectations
• Earned highest attendance for a media event for the life of campaign as a result of strategic planning that resulted in Booz Allen Team & Performance award
• Garnered more than 10 million impressions to campaign content as a result of facilitating media outreach
• Conducted media monitoring daily, more than 1,500 clips total, to identify military health trends, evaluate campaign in media and mitigate risk

• Promoted awareness of the GMAT and benefits of early preparation through marketing techniques. Developed ongoing relationships with applicable student groups on campus to ultimately create events and partnerships
• Worked in the main office during the summer conducting research and reaching out to student groups at all schools MGMAT markets for potential partnerships

New York, NY, US

• Facilitated implementation of online campaigns for General Mills account, worth $10M+ across a variety of advertisers (Nick.com, ParentsConnect, Nick Jr.) for all Nickelodeon websites
• Conducted data analysis on 20+ brands that advertised with Nickelodeon to determine food and drink products that fell within appropriate range of nutritional value with the Children’s Food and Beverage Advertising.
• Forecasted loss in sales Nickelodeon would incur if those specific brands identified that no longer complied with the Children’s Food and Beverage Advertising Initiative did not change ingredients

New York, US

- Oversaw the organization of the fashion closet, mapped out layouts of upcoming photo spreads, assisted editors and stylists preparing for upcoming shoots and created story boards- Participated in the intense process of creating a monthly youth-oriented fashion magazine

Master Of Business Administration (Mba)

B.A., Communication Studies Honors And Psychology

Prague, Czech Republic, Semester Abroad

High School High Honors Diploma