Melanie Hinton, Ctis Email and Phone Number
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With more than 25 years of experience in communications and marketing, I am passionate about creating and executing strategic plans that enhance the reputation, engagement and impact of organizations in the logistics and transportation industry. As the Vice President of Communications & Marketing at the Transportation Intermediaries Association, I lead activities related to centralized association communication, including media relations, social media, crisis communications and reputation management. I also oversee all aspects of brand management and sustain long-term external relationships with constituencies, including funders and media. I have successfully devised and deployed strategies for optimizing public relations and promoting the TIA's mission and vision. I have a proven track record of managing and allocating a departmental budget of $1.04M, leading high-performance teams, and collaborating cross-functionally to meet set objectives. I am always interested in making new professional acquaintances and learning from others in the field. Please feel free to contact me via email with any thoughts, comments, or questions about my work.
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Vice President, Marketing & CommunicationsTia (Transportation Intermediaries Association) Dec 2023 - PresentAlexandria, Virginia, United StatesExecutive Team leader in charge of the association and industry’s reputation. Oversee the day-to-day marketing and communications activities to promote TIA as the only association for supply chain brokers to belong as well as educate the public about the importance of the brokers in the supply chain. Instituted pragmatic and creative branding guidelines for design and content working with different constituencies within the organization. Manage and develop staff of 2.• Developed and deployed public relations campaign working with different departments, industry professionals and consultants• Implemented organizational communications and marketing strategies to streamline TIA’s communications to members. • Led successful execution of strategic marketing promotions for TIA events, membership recruitment/retention initiatives, and programs; represented TIA to coalitions and stakeholder partnerships.
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Vice President Of Communications & MarketingAmerican Bus Association Jun 2016 - Dec 2023Washington D.C. Metro AreaAdministered activities related to centralized association communication, including media relations, social media, and promotions with travel and motorcoach companies. I developed captivating content to engage a targeted audience. I delivered crisis communications assistance to members during accidents. I prepared, managed, and allocated a departmental budget of $1.04M to ensure the continuation and enhancement of services. I oversaw all aspects of brand management and sustain long-term external relationships with constituencies, including funders and media to meet set objectives.• Devised and deployed strategies for optimizing public relations.• Promoted the ABA Foundation by identifying opportunities and emphasizing on economic and social impacts of the motorcoach, travel, and tourism industries.• Led successful execution of strategic marketing promotions for ABA events, membership recruitment/retention initiatives, and programs; represented ABA to coalitions and stakeholder partnerships.• Improved membership and engagement rates with communities; developed and employed association marketing and communications strategies to maintain a clear/concise line of communication among members, external stakeholders, and the general public.Key Accomplishments:• Identified opportunities to promote ABA Foundation, emphasizing economic and social impacts of motorcoach, travel, and tourism industries. • Generated increased membership and engagement with communities, creating and delivering association marketing and communications strategies, advancing communications to members, external stakeholders, and the public.• Executed strategic marketing promotions for ABA events, programs, membership recruitment, and retention initiatives, representing ABA to coalitions and stakeholder partnerships. -
Managing Director, Airline Industry Public Relations And CommunicationsAirlines For America Jan 2015 - Jun 2016Washington D.C. Metro AreaI managed and coordinated all media relations activities via the formulation of effective plans for announcements, Q&As, press releases, and debriefing documents. I designed marketing communications and public relations strategies, encapsulating goals and tactics aiming to cultivate a strong industry reputation.• Enhanced visibility and image of the airline industry in a close tie with key leaders, media, and travelers.• Initiated and enabled quarterly delivery of press conferences by developing information regarding earnings and metrics.• Commended as an innovative leader by top management in the annual Commercial Airline Industry Summit.Key Accomplishments:• Boosted visibility and image of airline industry, collaborating with key leaders, media, and travelers to design campaigns to maximize branding opportunities. • Initiated quarterly delivery of press conferences, proactively creating and delivering information regarding earnings and metrics.• Established reputation as key team member, recognized as leader for annual Commercial Airline Industry Summit. -
Senior Communications ManagerAssociation For Unmanned Vehicle Systems International Mar 2011 - Dec 2014I devised communication plans and executed public education campaigns to meet set targets. I planned, designed, and delivered a robust communication strategy and identified opportunities to promote the association in terms of presentations, speeches, and factsheets.• Developed media outreach campaigns and fostered public relations; doubled AUVSI's media contacts, media hits, and media attendance at major events.• Enhanced and maintained overall industry reputation in Washington, DC via the creation and implementation of public relations and marketing strategies.Key Accomplishments:• Optimized public relations by overseeing media outreach campaigns, successfully doubling AUVSI’s media contacts, media hits, and media attendance at major events.• Maximized overall industry reputation in Washington, D.C. by employing public relations and marketing strategies, focusing on media and industry connections. -
Head, Campaigns And EventsBritish Embassy Mar 2005 - Mar 2011Developed strategies and tactics to boost the U.K. government’s reputation, deploying successful education campaigns and managing national marketing and communications programs for the United Kingdom and United States. Coordinated diplomacy communications, overseeing top-performing communications team to prepare presentations for senior internal and external stakeholders.Key Accomplishments:• Successfully spearheaded development of key foreign policy priorities throughout the United States, creating and delivering pointed communications and public diplomacy plan.
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Communications ManagerNational Association Of Home Builders 2003 - 2005 -
Public Relations CoordinatorAmerican Nursery & Landscape Association 2001 - 2003 -
Staff WriterAssociated Builders And Contractors 1999 - 2001
Melanie Hinton, Ctis Skills
Melanie Hinton, Ctis Education Details
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Certified Travel Industry Specialist -
Journalism/International Relations
Frequently Asked Questions about Melanie Hinton, Ctis
What company does Melanie Hinton, Ctis work for?
Melanie Hinton, Ctis works for Tia (Transportation Intermediaries Association)
What is Melanie Hinton, Ctis's role at the current company?
Melanie Hinton, Ctis's current role is Experienced VP of Communications & Marketing.
What is Melanie Hinton, Ctis's email address?
Melanie Hinton, Ctis's email address is mh****@****nes.org
What is Melanie Hinton, Ctis's direct phone number?
Melanie Hinton, Ctis's direct phone number is +120284*****
What schools did Melanie Hinton, Ctis attend?
Melanie Hinton, Ctis attended Indiana University–purdue University Indianapolis, Duquesne University.
What skills is Melanie Hinton, Ctis known for?
Melanie Hinton, Ctis has skills like Leadership, Crisis Communications, Social Media, Public Speaking, Media Relations, Event Planning, Government, Corporate Communications, International Relations, Strategic Planning, Program Management, Marketing.
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