Melanie Hoffert Email & Phone Number

Saint Paul, Minnesota

My role is to create marketing and communications strategies that amplify the work the Foundation is doing to advancing equity, strengthen communities, and broadening philanthropic expression.

Minneapolis

I partner with great organizations who want help and guidance in the following areas: -Organizational strategy -Digital and content marketing strategy-Copywriting and editing-Website content development and management-Strategic communications and branding strategy-Technical writing and instructional design-Business plan drafting and editing I partner with colleagues who provide the following services:-Web development-Creative design and branding-Video & photographyRecent projects:-OneGoal: Website content strategy, redesign, and relaunch-Gates Foundation: Full content audit and digital strategy recommendations for the K-12 Education Website (relaunch pending early 2017)-Teach.org: Executive consulting on organizational, marketing, and digital strategy; content development for the new TEACH.org website (launched January 2017)-PG&E: Blog content audit and strategy recommendations-Banner Health: E-book and blog content development -EO Products: Information architecture strategy for website redesign-Institute for Transformational Learning, University of Texas Systems: Strategy for instructional materials and copy writing for marketing deliverables-Leah Weiss, PHD (author, lecturer, and instructor): Copy writing, editing, and strategy for articles and website

Home-Based Office Minneapolis

-As a member of the marketing leadership team: establish team vision and goals, contribute to the development of yearly organizational messaging, forecast and manage budgets, guide process improvement, and provide direction for numerous print and online deliverables targeted at engaging both prospect and current audiences-Lead a team of 40 + who work on website development and maintenance, campaign development and execution, events management, content marketing, email, social media strategy, and video production-Act as both a coach, mentor, and strategic leader, as well as a hands-on contributor who steps when necessary to get things done

Home-Based Office Minneapolis

-Responsible for global team strategy, resource planning, budget, and goals-Contributed to the establishment of a new project management office (PMO), which introduced agile methodology to entire marketing team -Managed the creative team, social media team, content development team, video team, product development team, and PMO-Oversaw evolution of the organization's brand standards as well as numerous print and digital campaigns -Contributed to the evolution of a growing content marketing strategy-Partnered with heads of insights and account team to optimize team performance

Teach For America

-Led the ongoing agile development of digital products-Established content strategy for ongoing audience engagement-Partnered to lead several design-thinking exercises to mature product to meet user needs-Owned the product roadmap and prioritization process-Partnered with the technology team to execute ongoing releases-Assumed responsibility for TFA's pubic-facing site, which the team completely rebuilt and relaunched on a new technology platform with an improved content management system

Home-Based Office In Minneapolis

-Led the re-launch of TFANet, an online community for teachers, which included several sub-products to meet Teach For America's corps member and alumni professional needs-Identified necessary resources and hired internal team-Served as the relationship manager and liaison to business partners (i.e., Alumni Affairs lead) and partnered with external consultants -Oversaw several facets of product development, including: interface design, information architecture, usability testing, content strategy, development, and testing-Exceed goals for audience penetration and retention

Saint Paul, Minnesota

• Created and managed an in-house, full-service creative and digital agency• Led the development of yearly marketing and communications plans, which included strategies for advocacy, educational programming, and membership• Implemented consistent brand practices across the departments• Coordinated all marketing and communications materials, using consistent project management practices

• Produced client websites, which included leading the strategy, information design, technical scoping, and UX• Wrote copy to support marketing goals• Established and monitored project briefs, budgets, and schedules

Greater Minneapolis-St. Paul Area

• Provided clients with information design strategies• Conducted user and audience analysis for intranet applications• Managed the development of websites, marketing collateral, instructional design materials, and data collection systems

Minneapolis, Minnesota

•Managed projects by coordinating writers, designers, consultants, and trainers• Designed and implemented training materials for software products• Wrote customized training materials for external clients

Bachelor Of Arts (B.A.), English

Mfa, Creative Non-Fiction Writing

Recipient of the Outstanding Thesis Award