Melanie Hoffert Email & Phone Number

Saint Paul, Minnesota

My role is to create marketing and communications strategies that amplify the work the Foundation is doing to advancing equity, strengthen communities, and broadening philanthropic expression.

Minneapolis

I partner with great organizations who want help and guidance in the following areas: -Organizational strategy -Digital and content marketing strategy-Copywriting and editing-Website content development and management-Strategic communications and branding strategy-Technical writing and instructional design-Business plan drafting and editing I partner with.

Home-based Office Minneapolis

-As a member of the marketing leadership team: establish team vision and goals, contribute to the development of yearly organizational messaging, forecast and manage budgets, guide process improvement, and provide direction for numerous print and online deliverables targeted at engaging both prospect and current audiences-Lead a team of 40 + who work on.

Home-based Office Minneapolis

-Responsible for global team strategy, resource planning, budget, and goals-Contributed to the establishment of a new project management office (PMO), which introduced agile methodology to entire marketing team -Managed the creative team, social media team, content development team, video team, product development team, and PMO-Oversaw evolution of the.

Teach For America

-Led the ongoing agile development of digital products-Established content strategy for ongoing audience engagement-Partnered to lead several design-thinking exercises to mature product to meet user needs-Owned the product roadmap and prioritization process-Partnered with the technology team to execute ongoing releases-Assumed responsibility for TFA's.

Home-based Office In Minneapolis

-Led the re-launch of TFANet, an online community for teachers, which included several sub-products to meet Teach For America's corps member and alumni professional needs-Identified necessary resources and hired internal team-Served as the relationship manager and liaison to business partners (i.e., Alumni Affairs lead) and partnered with external.

Saint Paul, Minnesota

• Created and managed an in-house, full-service creative and digital agency
• Led the development of yearly marketing and communications plans, which included strategies for advocacy, educational programming, and membership
• Implemented consistent brand practices across the departments
• Coordinated all marketing and communications materials, using consistent project management practices

• Produced client websites, which included leading the strategy, information design, technical scoping, and UX
• Wrote copy to support marketing goals
• Established and monitored project briefs, budgets, and schedules

Greater Minneapolis-St. Paul Area

• Provided clients with information design strategies
• Conducted user and audience analysis for intranet applications
• Managed the development of websites, marketing collateral, instructional design materials, and data collection systems

Minneapolis, Minnesota

• Managed projects by coordinating writers, designers, consultants, and trainers
• Designed and implemented training materials for software products
• Wrote customized training materials for external clients

Bachelor Of Arts (B.A.), English

Mfa, Creative Non-Fiction Writing

Recipient of the Outstanding Thesis Award