Melanie Rambo Isenmann Email & Phone Number

Oversee the implementation of both internal and external communication initiatives, with responsibility for organizational and creative tasks to standardize the messaging and ensure that all communications accurately represent the AWG brand.Strengthen brand awareness by bringing creative ideas and new approaches to internal and external messaging with the goal to maintain audience engagement. Support corporate objectives that build cross-functional relationships across the company and increase stakeholder awareness and engagement through the writing, editing and distribution of weekly communication digest for each of AWG’s wholesale divisions.Align brand messaging through creating or revising messages, including internal and external emails, executive communications, AWG corporate social media content, and content for the public website, employee intranet, and AWG member intranet (StoreFront). Increase employee efficiency and member satisfaction with annual update of new member guide and informational resource guide.Author and edit press releases to publicize new high-level employees, new board members, executive retirements, new facility groundbreaking ceremonies, and vendor partnerships.Improve customer and vendor satisfaction by monitoring, responding to, and routing inquiries in the corporate communications email inbox. Support the success of the annual AWG Innovation Showcase by crafting and sending communication to attendees (members, vendors, employees) and editing presentation material preparation.Increased vendor and employee efficiency by formatting and editing an official AWG Vendor Compliance Manual in 2022 and helping create a process to keep the document evergreen as vendor requirements continue to change throughout the organization.

Oversee the implementation of both internal and external communication initiatives, with responsibility for organizational and creative tasks to standardize the messaging and ensure that all communications accurately represent the AWG brand.Strengthen brand awareness by bringing creative ideas and new approaches to internal and external messaging with the goal to maintain audience engagement. Support corporate objectives that build cross-functional relationships across the company and increase stakeholder awareness and engagement through the writing, editing and distribution of weekly communication digest for each of AWG’s wholesale divisions.Align brand messaging through creating or revising messages, including internal and external emails, executive communications, AWG corporate social media content, and content for the public website, employee intranet, and AWG member intranet (StoreFront). Increase employee efficiency and member satisfaction with annual update of new member guide and informational resource guide.Author and edit press releases to publicize new high-level employees, new board members, executive retirements, new facility groundbreaking ceremonies, and vendor partnerships.Improve customer and vendor satisfaction by monitoring, responding to, and routing inquiries in the corporate communications email inbox. Support the success of the annual AWG Innovation Showcase by crafting and sending communication to attendees (members, vendors, employees) and editing presentation material preparation.Increased vendor and employee efficiency by formatting and editing an official AWG Vendor Compliance Manual in 2022 and helping create a process to keep the document evergreen as vendor requirements continue to change throughout the organization.Encourage administrative efficiency and effectiveness by helping edit communications related to the HR-led transition from ADP to Oracle human capital management (HCM) system in 2022.

Analyst II on AWG’s AIM team (Advertising & Innovative Marketing)Improve customer awareness of store events by coordinating with the marketing team to develop social and digital campaigns.Increase same store sales and profits for AWG member retailers in the AIM ad group through coordination with in-house departments to create weekly ads and ongoing promotions while identifying key ad items and programs.Support ad group financial goals by partnering with sales and other marketing personnel to follow through with all phases of promotional campaigns in an efficient and cost-effective manner.Ensure smooth ad creation workflow process by inputting promotions into trade/promotional planning software in a timely and accurate manner.

Same responsibilities as Digital Marketing Specialist I role, with one new responsibility:Maximized store sales and profitability through vendor digital campaigns. Coordinated with vendors and manufacturers on digital marketing programs for brand awareness, new items, seasonal items, etc. Oversaw the collection of content, execution among team members, and delivery of post-campaign analysis to manufacturers. Assisted with budget projections for this program.

Kansas City, Kansas

Reached consumers and drove them into member retailer stores. Guided outreach to consumers on social media, email marketing and text messaging platforms, as well as worked with partner providers in the vendor community to build interesting and engaging promotions aimed at driving sales in member stores. Oversaw business development of social media marketing program, including maintaining marketing materials directed to AWG members, communicating with and onboarding members interested in the service, and assisting with budget projections for the program. Supported a broad range of retailer initiatives with large, high profile chains, such as the 30-store chain, Greer’s. Strengthened brand awareness, enhanced customer experience, and increased customer traffic into stores through digital marketing channels for approximately 35 to 40 independent grocery stores. Channels included social media (Facebook, Instagram and Twitter), email marketing programs, and text messaging programs. Acted as social media marketing expert within the company by facilitating training sessions on social media best practices and social media management tool (Sendible); and showcasing department expertise and educating retailers through blog posts related to digital marketing and brand awareness on the AWG Sales Services website (www.awgsalesservices.com). Balanced multiple deliverables with weekly and monthly deadlines, including multiple long- and short-term digital campaigns, weekly ad emails and Facebook posts, and paid Facebook advertisements.

Kansas City, Missouri Area

Enhanced brand awareness through writing, scheduling and coordinating social media posts for Twitter, Facebook, and LinkedIn, using HootSuite and Radian6 (content management and tracking tools).Strengthened marketing and communication initiatives through promotion on the corporate blog as writer, editor, content curator and program manager.Showcased company accomplishments as the program manager of the corporate awards initiative. This included coordinating award nominations, writing or editing applications, and acting as relationship manager for media associated with award winners.Authored press releases to publicize new employees, high-level promotions and corporate events.Promoted annual UMB Big Bash fundraiser concert by project managing the printed program, including writing and editing content and overseeing the graphic design.Aligned brand messaging across multiple company websites, including the holding company website and the holding company secured Wikipedia page.Developed executive communication by writing and editing letters from executives and executive talking points for local philanthropic events. Created communication plans for local events such as a new banking center groundbreaking ceremony, including writing and editing news advisories, press releases, talking points and local media coverage after the event, as well as scheduling when each piece of collateral will be distributed to the media.Supported UMB’s 100-year anniversary by project managing a student video contest from research and planning to implementation and promotion.

Enhanced technical writing documentation with thorough research and close attention to detail.Collaborated with the technical writing team to create writing, formatting, and layout standards for all technical documentation.Informed employees of recent software modifications by researching changes to the software specification documentation, compiling the data, and distributing the information in an organized, consistent format.

Overland Park, Ks

Enhanced the corporate adoption of Sprint’s Employee Mobility Program roll-out by contributing to the creation and distribution of communication plans, training materials, and website management. Mitigated negative impact to the Enterprise by project managing Daylight Saving Time Program for the company, which included the oversight of converting 11,000 network devices to ensure the internal IT devices were set to the correct government-mandated time change. Received a Sprint Excellence Award for project management of this program. Unified organization by updating departmental website for department mission, key group functions, and documentation required for internal IT protocol. Streamlined workflow processes between engineers and senior management by generating weekly and monthly status reports to director, translating technical information into high-level executive overviews. Strengthened long-term vision of internal technology organization by creating comprehensive executive presentations to communicate the strategic technology direction, which consisted of new technology solutions for corporate deployment. Shaped positive employee culture by originating two monthly newsletters from concept through design for distribution to the department and executive management; one for network planning to showcase testing of new technology and the other for organization-wide employee recognition. Increased employee efficiency by developing training manuals and FAQs to address new processes or tool implementation to be easily comprehended by all members of the internal IT department.

My main job function during this internship was to write and edit online training courses (i.e., e-mail etiquette, new employee orientation, etc.) for Content Department to be used in a generic office training program that was offered as a silo within a new product launch of city government training courses.I also collaborated closely with the sales team for a new product launch, providing feedback to the team regarding ideas for demographic and marketing data collection for the new product launch of city government training courses.In addition, I attended and assisted at both content and sales meetings for the new product launch. At the content meetings, I worked with the content team to edit course module drafts that were in the final stages before being added to the city government training package.Finally, I participated in any ad hoc project that was requested of me during this internship training. This included job shadowing of other employees, and aiding employees with small tasks for their job in order to learn other aspects of the company.

Master Of Arts, Communication Studies

Bachelor Of Arts, English (Emphasis In Creative Writing)

Activities and Societies: Sigma Sigma Sigma Sorority, Order of Omega Greek Honor Society, Omicron Delta Kappa Honor Society, Phi Kappa Phi.

Education record

Activities and Societies: Golden Girls Dance Team and National Honor Society.