www.littlegreenkingdom.nyc Little Green Kingdom was born out of the desire to bring life giving beauty to the everyday. Flowers have a transcendent quality that is in one sense other worldly and yet innately grounded in this world. They have the ability to bring a sense of awe and divine enchantment with their ephemeral beauty. In Narnia like fashion, our kingdom's desire is to allow you to enter a world of surprise and wonder. For the king, for the kingdom.

Mobile App product owner responsible for iteration planning, prioritizing and grooming backlog and prioritizing defects.Collaborated closely with internal business groups in order to anticipate upstream and downstream impacts of cross-domain projects, adjusting accordingly to support new features and functionality.

Fine tuned the agency’s best practices and trained new hires on campaign processes and internal tools.

Worked with lead strategist to develop and execute mobile strategies tailored to each clientIncreased campaign click through rate threefold through continuous campaign monitoring, analysis & insightful recommendations Improved campaign accuracy by implementing process improvements that inspire focus and accountability within the client services teamManaged weekly SMS and push notification campaigns, including copywriting, mobile compliance, distributing assets, campaign deployment, post-campaign analysis reports, and billing

Increased new trials by 11.5% year over year by hosting workshops, sponsoring events, and building relationships in NYC tech scene Increased retention and use of platform by 22% year over year through efficient onboarding and continuous training

Developed and implemented campaign management tools and internal agency processes (i.e. change request templates, campaign request forms, and campaign reports) that improved flow of communication and elevated client satisfaction Collaborated across all disciplines in order to maintain internal status reports, and perform quality control to ensure all projects and their associated deadlines are met on-schedule, on-brief, and on-budget Presented weekly report on current trends and industry news in order to keep team inspired and informed

Properties: Encinitas Ranch, Twin Oaks, Oaks North, Rancho Bernardo Inn, Reidy Creek, Temecula Creek Inn, 12 Shores, AvondaleManaged web content including website maintenance, publishing email newsletters, and generating content for social media outletsPoint of contact for outside vendors, including external creative agency, point of sale vendors, and advertising sales representativesDesigned and implemented property specific promotional collateral (i.e. flyers, e-mails, posters, etc.)

Created Look/Feel Decks to further brand identity and art direction of a particular campaign.Conceptualized and assisted in creating print and out of home advertisements for internationally recognized brands.