Melanie Katz Email & Phone Number

Vancouver, Washington, United States

London, London, Gb

Toronto, Ontario, Ca

Client Strategy & Deliverables:-Provide regular data-driven insights, recommendations and optimizations for the Canadian branch of an international retail apparel client. This includes daily, weekly, monthly and quarterly reporting based on account performance and industry knowledge.-Build, monitor, pace and optimize campaigns across paid media platforms and programmatic vendors. -Platforms include Google Ads, Facebook, StackAdapt, Outbrain and Google Analytics.-Restructure core search account to facilitate ROAS generation and site traffic.-Act as a communications touchpoint for clients and vendors.Managerial Functions:-Delegate and manage creation of deliverables from direct reports.-Provide mentorship and growth targets for individual contributors, including weekly 1:1s for professional growth.

Chicago, Illinois, Us

- Determine client media mix and create original proposals and POVs- Provide KPIs that align business & campaign objectives- Collaborate with search and social teams to build and launch campaigns aligning with client IOs- Virtually meet with the client to present mid-campaign and wrap-up reporting- Diagnose and resolve issues across marketing platforms

Vancouver, Washington, Us

- Manage paid search and social accounts on platforms including Google Ads, Microsoft Ads, Facebook, Instagram, Yelp, Spotify and programmatic ads (StackAdapt)- Determine the best media mix for clients in housing, lifestyle and entertainment industries- Write case studies to be published on the GTMA blog based on original tests and research- Help coordinate projects to deliver and launch assets from across the agency in a timely manner- Create monthly performance reports to be delivered to clients and answer PPC and strategy-specific client questions over email and video call.- Help develop strategies for tackling new verticals to the agency and keep the team updated with cutting-edge platform and industry news.

Vancouver, Washington, Us

- Build, monitor, and optimize client search & display campaigns for success in Google Ads- Answer questions from clients about account strategy- Determine an optimal bidding strategy to most effectively use client budgets- Set up and optimize client Yelp pages - Develop and A/B test strategies to enhance campaign performance

Vancouver, Washington, Us

Vancouver, Washington, Us

Beaverton, Oregon, Us

I help drive demand for spa ownership and connect potential owners to sales experts who can match them with their ideal hot tub, swim spa, or sauna.Outcomes:-Increased leads from organic social media by as much as 100% year over year-Helped increase campaign revenue from email by as much as 25% year over year.Here's how:-Pitch, implement, manage and analyze outcomes of digital marketing campaigns -Track lead generation metrics and propose lead generation tactics & strategies-Maintain a running calendar of marketing campaigns, events, & community initiatives-Create original content that generates brand awareness & interest in Oregon Hot Tub and AllSpa (OHT's spa service partner). -Work with outside vendors to orchestrate key campaign deliverables, including landing pages that capture lead information-Lead a social media taskforce Some of my responsibilities extend beyond digital, including:- Creating event signage- Billboard & van wrap developmentPlatforms I use regularly include:-HubSpot-Wordpress (for blog posting)-Adobe InDesign-Adobe Photoshop

I match the passion of small business owners with the know-how to help spread their messages to the people that matter most. I have experience working with small businesses and startups across industries as well as with charitable organizations globally.Some of my past and current clients include:-Eastside Distilling- Social media community management, influencer development, PR and outreach-Shareity- Developing the brand image of a new charity app from the ground up through core messaging, website development and testing and PR.-Sleek Marketing University- assisted in the social media promotion of Boston's tech conference for small businesses

Manchester, Nh, Us

-Work with the strategy team to determine target segmentation and develop tailored USPs-Identify trends affecting the natural foods, consumer goods and financial industries.-Assist in the creation of reactive and timely content -Create brand and social media reports for clients using social analytics and competitive analysis-Help create original content for brands across social media channels

Boston, Ma, Us

-Managed clippings and media lists for clients including Meetup and Toy State-Created original blog content for the A&G Thinking blog-Conducted comparative research on software offerings to be utilized by the PR department-Coordinated with members from Allen and Gerritsen's Pennsylvania office regularly

Newton, Ma, Us

Conducted secondary marketing research on upcoming pitch opportunities for major television networks and lifestyle brands including AMC and Grubhub.-Used secondary research to build a comprehensive understanding of brand positioning and video media needs.-Research was used by teammates to build creative video campaigns for prospective and current clients.-Worked in a team with other interns to develop an original email video series as a part of CRM strategy.

Boston, Massachusetts, Us

Created original PR content for BIGfish’s clients and built relationships with media professionals.-Created and curated content for challenger brands including Iceland Naturally-Wrote original blog content for the BIGfish blog and client blogs-Wrote and scheduled branded tweets and Facebook posts

London, England, Gb

- Assisted in planning Jam'n 94.5 Summer Jam- Wrote original radio ads for clients such as Trident and Pro Flowers- Performed daily tasks such as air checks and recording ad orders- Performed clerical requirements by archiving station documents

Created original content for EdTrips, an educational travel platform for teachers and educators. Content includes white papers and blog posts

Work with a group of students to design a competitive marketing campaign for an industry client.Key Duties: -Develop a brand strategy-Create a creative campaign-Collaborate to create a final plans book- a culmination of all facets of the campaign, which will be presented to the clientClients include:-Nissan (2012)-Glidden Paint (2013)-Mary Kay (2014)

-Worked to develop and implement a visible brand in-line with the core goals of Organicrestaurants.com-Developed a brand strategy to build recognition and loyalty amongst the target segment-Maintained social media and brand outreach-Brainstormed, developed, and hosted company events-Worked to develop relationships and partnerships with key influencers in the organic food community-Created and scheduled brand content on social media

Stoneham, Ma, Us

-Curated and created content relating to Unified Communications into a whitepaper format.

Newton, Ma, Us

-Worked to improve client SEO and online visibility-Wrote for the company blog on trending industry topics-Wrote and edited client- specific content

Jacksonville, Fl, Us

- Entered leads into Salesforce- Created and curated tweets for the Netprospex twitter- Sat in on conference calls relating to brand partnerships

Bachelor Of Science - Bs, Marketing Communications

Education record