B2C Marketing - Google Express* Design and implementation of attribution models to measure marketing campaigns across various markets and channels* Creation of a marketing monetization and acquisition dashboard to measure performance and ROI* Conducting end to end A/B experiments, which encompasses the design, implementation, and analysis* Automation and optimization of email and push notification campaigns* Collaboration with engineers in establishing a CRM tool that would meet marketing needs for operationalizing campaigns* Collaboration with marketing managers in customer segmentation and defining target audiences for various campaigns* Establishing best practices for marketing operations & analysis to align with data retention policies and to ensure there is consistency for reportingB2B Marketing - YouTube SMB Ads Marketing* Designed and implemented a global acquisition and monetization dashboard across 45 markets which measured performance across various marketing channels to help identify and optimize the most impactful campaigns, along with identifying previously unrecognized revenue* Established attribution rules for video ad acquisitions, along with attribution modeling to measure quarterly marketing revenue and acquisitions, which was also used in target setting and forecasting* Identified areas for operational improvement, reduced manual processes and errors by implementing an incentives naming tool to help standardize incentive campaigns and reporting

* Designed ETL processes for integrating new business systems with existing systems* Supported end users in trouble shooting issues with business applications and reports* Maintained various financial statements, along with the chart of accounts* Implemented Salesforce and conducted training sessions for end users

* Collaborated with strategists and developers in identifying project requirements, work flows, timelines & deliverables* Managed project life cycles, including project scheduling, tracking, and change controls* Conducted ad hoc analysis of service quality data to identify any problematic issues and validate data accuracy* Documented and reported data abnormalities in accordance with internal procedures