Melanie Kross Email & Phone Number

Mckinney, Tx, Us

Remote

Contractor with Palo Alto Networks, Search Engine Optimization

United States

Fort Worth, Texas, United States

I create content strategy and manage content marketing for small business owners and individuals looking to expand and grow their digital footprint. Those who know, understand and empathize with their audience the most will have the most marketing success.I create buyer personas, perform extensive market research and content audits, analyze content, and create and repurpose content to post on social media platforms.I have a background in Education as a certified teach with 15 years of the teaching under my belt, along with a masters in Literacy Instruction. I was appointed to several leadership positions including Professional Development Math & Science Instructor and Grade Level Chair.I have created content in the form of eBooks, Guides, Blog Articles, Infographics, Newsletters, Email Campaigns, Advertising Campaigns and more. I also possess graphic design skills, have built websites (Wordpress, Wix, SquareSpace, GoDaddy, and more.I also have experience as a Customer Service Manager, Sales Support Manager (of 14 National Sales Reps), and Process Development Specialist.

Houston, Texas, United States

United States

Executive Assistant, Digital Marketing / Public Relations and Communications / Social Media Marketing

United States

• Wore a variety of hats to assist in significant growth of 2 startup companies. • Created customer lead magnet guide on How to Buy AEDs (see portfolio).• Wrote SEO content for website landing pages and blog articles.• Maintained customer satisfaction with professional management of complex customer concerns.• Created marketing collateral, brochures, and sales sheets, for sales team.• Managed orders by coordinating with Vendors and ensuring cost effective ordering, timely delivery of products.Customer Service Manager | Sales Support Specialist LifeSeasons, Inc., Lewisville, TX February 2018 - February 2020

Lewisville, Texas

Worked collaboratively with VP of Sales to support and manage 14 National Territory Sales Managers. Managed Customer Service Team.

Dallas, Texas

Assisted financial advisors by strengthening branding initiatives, improving landing pages, monitoring and analyzing performance data, and identifying needed changes and improvements that maximize outreach.Partnered with web development teams to enhance functionality, user experience, online brand positioning, and advertising.Streamlined operational efficiencies by implementing innovative marketing and sales strategies, including email marketing campaigns.Oversaw the editorial calendar and lead content creation across all social channels to ensure timely posting.Maintained websites for 20 plus clients while advising them on latest online tools and marketing strategies to grow their business.

Dallas/Fort Worth Area

Created and maintained social media and content calendar.Researched and wrote weekly blog articles about current personal injury and medical malpractice topics.Developed and wrote monthly newsletters for the firm.Updated various website profiles for attorneys.Met with the legal team weekly to develop content in order to increase website traffic and attract the target audience.

Lawrenceville, Georgia

Certified Teacher, K-8, with a M.Ed. in Reading and Literacy.Strengths & Highlights:Utilized strong conflict resolution capabilities to resolve parent and student issues regularly; often sought out by administrators to advise and assist in difficult situations.Drove student learning by establishing clear classroom plans and group objectives, as well as actionable strategies to achieve each goal.Earned Gifted Instruction certification and my M.Ed. in Reading and Literacy online while teaching full time.Trained and evaluated student teachers, preparing them for becoming new teachers.Appointed Grade Chair twice, guiding 17 teachers in collaboration with administrators during implementation, development and evaluation of the new National Common Core Curriculum program.Pioneered and implemented "Museum Night", an event to bring parents into classrooms and allow students to show and explain and demonstrate new learning.Assessed and analyzed student progress regularly using various data driven processes to help students reach their potential.Led colleagues in effective writing instruction practices.Served as a teacher leader on Math and Literacy Vertical Teams.Professional development instructor for Gwinnett County teachers for two years.Mentored student teacher interns from various colleges / Worked with colleges to improve student teacher programs..

Master'S Degree, Education: Reading And Literacy

Activities and Societies: National Education AssociationCompleted my Master's degree 100% online while teaching full-time in Reading.

Bachelor Of Applied Science - Basc, Elementary Education / Early Childhood Specialization, Prek To Grade 6

Earned my BASc in Interdisciplinary Studies; Obtained my teacher certification; Specialization in Elementary Education with an emphasis.