Melanie Kuta's Location
Greater Phoenix Area, United States, United States
Melanie Kuta's Contact Details
Melanie Kuta work email
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Melanie Kuta personal email
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Melanie Kuta phone numbers
About Melanie Kuta
Let's create positive change together. I am driven to cultivate lasting impact. My personal and professional experience has led me to be a mental health & wellness advocate. I founded a company to help others practice mindfulness meditation aiding focus, awareness, empathy and gratitude.I am a curious and social entrepreneurial leader known for driving sustainable innovation, fostering relationships, and building brands. I ignite change and start conversations through business partnerships, brand campaigns, marketing programs, digital channels, and social impact projects. I have 10+ years of practicing marketing tactics to convey and showcase purpose. Always open to new contacts, dialogues and experiences; please don't hesitate to reach out.Personal: melanie.kuta8@gmail.com Business: Team@outsidemeditation.com
Melanie Kuta Work Experience Details
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FounderOutside Meditation (Om)Phoenix, Az, Us -
FounderOutside Meditation (Om) Jun 2021 - PresentPhoenix, Arizona, UsOUTSIDE MEDITATION (OM) offers unique mind-body well-being experiences for individuals, groups and companies. Our programming supports mental and physical health and is open to all. In addition, Outside Meditation is a socially conscious business; we actively support environmental sustainability, advocate for mental health and we are solely women owned.www.outsidemeditation.com -
Editor & Contributing WriterInnovative Ink Publishing Jan 2023 - Mar 2023Dubuque, Iowa, UsServed as the editor and a contributing author for “Writing in the Digital Age: Using Video Content for Learning in the Visual World” -
Head Of Growth Marketing At Social Impact Tech Start-UpSmall Change Jan 2022 - Dec 2022Pittsburgh, Pa, Us• Worked directly with founder on integrated marketing & brand campaigns to increase investor base.• Managed marketing budget, evaluated paid media opportunities and tracked metrics across channels.• Connected with media contacts, created promotions, suggested UX updates, and wrote copy.• Executed campaigns across channels including e-mail, social media, PR/media, digital, and Paid search. -
Health And Well-BeingCareer Break Jun 2020 - May 2021
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Global Partnerships & Channel Strategy - Senior Manager/ Americas LeadHyatt Hotels Corporation Aug 2017 - Jun 2020Chicago, Il, Us• Oversaw commercial strategy execution and global digital channel partnership management: Expedia Group (Travelocity, Orbitz, Hotels.com), Hotwire, Booking.com, Priceline, Agoda, TripAdvisor, HotelTonight and Getaroom.• Evaluated new business partnerships from proposal and initial commercial discussions to contract terms review and technology / IT development requirements.• Led cross-functional meetings with Legal, IT, Innovation, Ecommerce, Social Media, In-Hotel Operations, Loyalty, Analytics, Digital Media, Creative Studio, Brands, Connectivity, Sales, Communications, and Revenue Management teams.• Managed 4 interns as direct reports by establishing measurable goals and reviewing project work. -
Global Partnerships & Channel Strategy - Associate ManagerHyatt Hotels Corporation Oct 2015 - Aug 2017Chicago, Il, Us• Selected as a founding member of newly created channel partnerships team within Hyatt Corporate. •Assisted in account managing digital travel partners with a focus on business modeling, product optimization and digital marketing. • Facilitated media planning and execution of partner marketing funds by managing ~$4M digital marketing budget – utilized promo emails, display banners, and sponsored search.• Mentored summer intern program groups for 5 years by guiding groups through development of innovation business case proposals to pitch to Senior Leadership.
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Affiliate Marketing SpecialistHyatt Hotels Corporation Jun 2014 - Oct 2015Chicago, Il, Us• Led 3rd party digital marketing strategy for affiliate and listing site partnerships. • Managed Hyatt affiliate marketing program by managing digital coupon/ content / cash back partners and coordinating promotional campaigns aligned with Hyatt brand strategy.• Managed TripAdvisor and Yelp online listing site partnerships by managing 800+ listings, setting up URL tracking, measuring KPIs, selecting promotions, monitoring performance and creating and distributing property level guidance for property digital marketing budgets.• Aided in managing the internal stakeholders and production resources through asset/creative coordination, as well as any external advertising agencies to ensure quality and timely execution of marketing campaigns.
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Digital Media Planning AssociateFcb Health Jun 2013 - Aug 2013New York, Ny, UsTracked digital media planning and buying for Merck Pharmaceuticals targeted toward health care professionals (HCPs). Lead a team of 5 to research, strategize and create an unbranded disease state awareness campaign for Hepatitis C; pitched to Senior Executives - including consumer insight data, segmentation analysis, strategic approach, creative brief, website design, creative execution, channel activation plan, and KPI analysis. -
Category Management Merchandising, Personal CareWalgreens Jun 2012 - Aug 2012Deerfield, Il, UsEstablished a Natural Ingredient Standard for the Well Baby product line by contacting partnered vendors, analyzing ingredient lists, and optimizing assortment for the Personal Care product set. Report used in future buying strategies for the Personal Care product SKUs.Completed a reference guide for the WIC (Women, Infants, Children) program for identified Walgreens retail locations with state stocking requirements for increased merchandising of products.Participated in a Case Study Competition with 5 team members with the goal of "Serving the Aging Population" and presented the business case for an online wellness network to increase customer engagement. -
Food Columnist & WriterIllini Media - Buzz Magazine Aug 2011 - Jul 2012Champaign, Illinois, UsCreated a published food column titled "Late Nite Bite" and wrote weekly original content focused on how students can focus on healthy eating at the late night restaurants and delivery options on campus. Content geared toward sustainability and wellness for millennials.Researched, interviewed and reported on local food stories that were published in the print magazine each week including content focused on the Student Sustainable Farm, Thanksgiving Eats, and New Years Resolutions. http://readbuzz.com/author/melanie-kuta -
Vice President Of External AffairsIllinois Enactus Aug 2011 - May 2012Champaign, Il, UsServed on the executive board to lead the organization of 65 members by organizing meetings, sourcing projects, creating measurable goals, and implementing initiatives, including a new Business Advisory Board, recruitment process, and awareness campaign. Empowered social, economic, and environmental progress locally and globally by providing project guidance, including 3 study abroad trips to teach entrepreneurship in Tanzania, Uganda and Russia. Ensured member professional development by creating a Business Advisor Board of 20 professors, business owners, and deans who discuss relevant entrepreneurial topics at meetings and serve as mentors for project managers. Managed other member events such as Mentor/Mentee meetings, New Member meetings, Project Manager training, resume critiques, mock-interviews, and career fair preparation. -
Founder, Consultant & Event Manager'Go Green On Green Street' Sustainability Consulting Sep 2010 - May 2012Founded Go Green on Green Street as a sustainability consulting initiative & awareness event with over 1600 attendees & 30 partnered businesses to promote business sustainability and student empowerment on campus. Managed a team of 6 Project Associates. Partnered with the Illinois Green Business Association (IGBA) to install LED exit signs, faucet aerators and other sustainable business features as well as over 30 Registered Student Organizations who set up educational and interactive booths on the day of the event.Implemented a campaign which included optimized posts on social media outlets (official Twitter handle, Facebook event, Facebook page), four Daily Illini articles, local news coverage, YouTube promo trailers, radio interview on WPGU, professional sidewalk chalking, flyers in the residence halls, a professional website, guerilla tactics, and T-shirt design branded with the campaign mascot the "Green Monster". Coordinated and managed logistics such as schedules for 100 volunteers running the day of the event, community grants, city permit, raffle drawing, entertainment, booth rental, sponsorships, accounting, fundraising, business proposals, scavenger hunt, signage, prizes/give-aways, set-up, PR and media coverage.Pomotional Video: https://www.youtube.com/watch?v=zWeq87z1SisLive at the Event: https://www.youtube.com/watch?v=RvQ8BJaAOOA&feature=youtu.be
Melanie Kuta Skills
Social Media Marketing
Advertising
Event Planning
Team Leadership
Creative Strategy
Public Speaking
Digital Marketing
Marketing Communications
Facebook
Leadership
Team Building
Project Management
Integrated Marketing
Organizational Leadership
Adobe Creative Suite
Writing
Photoshop
Photography
Strategic Planning
Account Planning
Research
Sustainable Business Strategies
Digital Strategy
Digital Media
Imovie
Green Business Engagement
Food Media
Merchandising
Newsletters
Design Thinking
Empathy Interviews
Innovation Development
Melanie Kuta Education Details
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University Of PennsylvaniaExecutive Program In Social Impact Strategy -
University Of Illinois Urbana-ChampaignLeadership Certificate
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Scuola Leonardo Di Vinci/Gustolab Institute Rome ItalyFood & Sustainability Intl. Study Program
Frequently Asked Questions about Melanie Kuta
What company does Melanie Kuta work for?
Melanie Kuta works for Outside Meditation (Om)
What is Melanie Kuta's role at the current company?
Melanie Kuta's current role is Founder.
What is Melanie Kuta's email address?
Melanie Kuta's email address is me****@****att.com
What is Melanie Kuta's direct phone number?
Melanie Kuta's direct phone number is +131278*****
What schools did Melanie Kuta attend?
Melanie Kuta attended University Of Pennsylvania, University Of Illinois Urbana-Champaign, Scuola Leonardo Di Vinci/gustolab Institute Rome Italy.
What skills is Melanie Kuta known for?
Melanie Kuta has skills like Social Media Marketing, Advertising, Event Planning, Team Leadership, Creative Strategy, Public Speaking, Digital Marketing, Marketing Communications, Facebook, Leadership, Team Building, Project Management.
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