Melanie Kuta Email & Phone Number

Phoenix, Az, Us

Phoenix, Arizona, Us

OUTSIDE MEDITATION (OM) offers unique mind-body well-being experiences for individuals, groups and companies. Our programming supports mental and physical health and is open to all. In addition, Outside Meditation is a socially conscious business; we actively support environmental sustainability, advocate for mental health and we are solely women owned.www.outsidemeditation.com

Dubuque, Iowa, Us

Served as the editor and a contributing author for “Writing in the Digital Age: Using Video Content for Learning in the Visual World”

Pittsburgh, Pa, Us

• Worked directly with founder on integrated marketing & brand campaigns to increase investor base.• Managed marketing budget, evaluated paid media opportunities and tracked metrics across channels.• Connected with media contacts, created promotions, suggested UX updates, and wrote copy.• Executed campaigns across channels including e-mail, social media, PR/media, digital, and Paid search.

Chicago, Il, Us

• Oversaw commercial strategy execution and global digital channel partnership management: Expedia Group (Travelocity, Orbitz, Hotels.com), Hotwire, Booking.com, Priceline, Agoda, TripAdvisor, HotelTonight and Getaroom.• Evaluated new business partnerships from proposal and initial commercial discussions to contract terms review and technology / IT development requirements.• Led cross-functional meetings with Legal, IT, Innovation, Ecommerce, Social Media, In-Hotel Operations, Loyalty, Analytics, Digital Media, Creative Studio, Brands, Connectivity, Sales, Communications, and Revenue Management teams.• Managed 4 interns as direct reports by establishing measurable goals and reviewing project work.

Chicago, Il, Us

• Selected as a founding member of newly created channel partnerships team within Hyatt Corporate. •Assisted in account managing digital travel partners with a focus on business modeling, product optimization and digital marketing. • Facilitated media planning and execution of partner marketing funds by managing ~$4M digital marketing budget – utilized promo emails, display banners, and sponsored search.• Mentored summer intern program groups for 5 years by guiding groups through development of innovation business case proposals to pitch to Senior Leadership.

Chicago, Il, Us

• Led 3rd party digital marketing strategy for affiliate and listing site partnerships. • Managed Hyatt affiliate marketing program by managing digital coupon/ content / cash back partners and coordinating promotional campaigns aligned with Hyatt brand strategy.• Managed TripAdvisor and Yelp online listing site partnerships by managing 800+ listings, setting up URL tracking, measuring KPIs, selecting promotions, monitoring performance and creating and distributing property level guidance for property digital marketing budgets.• Aided in managing the internal stakeholders and production resources through asset/creative coordination, as well as any external advertising agencies to ensure quality and timely execution of marketing campaigns.

New York, Ny, Us

Tracked digital media planning and buying for Merck Pharmaceuticals targeted toward health care professionals (HCPs). Lead a team of 5 to research, strategize and create an unbranded disease state awareness campaign for Hepatitis C; pitched to Senior Executives - including consumer insight data, segmentation analysis, strategic approach, creative brief, website design, creative execution, channel activation plan, and KPI analysis.

Deerfield, Il, Us

Established a Natural Ingredient Standard for the Well Baby product line by contacting partnered vendors, analyzing ingredient lists, and optimizing assortment for the Personal Care product set. Report used in future buying strategies for the Personal Care product SKUs.Completed a reference guide for the WIC (Women, Infants, Children) program for identified Walgreens retail locations with state stocking requirements for increased merchandising of products.Participated in a Case Study Competition with 5 team members with the goal of "Serving the Aging Population" and presented the business case for an online wellness network to increase customer engagement.

Champaign, Illinois, Us

Created a published food column titled "Late Nite Bite" and wrote weekly original content focused on how students can focus on healthy eating at the late night restaurants and delivery options on campus. Content geared toward sustainability and wellness for millennials.Researched, interviewed and reported on local food stories that were published in the print magazine each week including content focused on the Student Sustainable Farm, Thanksgiving Eats, and New Years Resolutions. http://readbuzz.com/author/melanie-kuta

Champaign, Il, Us

Served on the executive board to lead the organization of 65 members by organizing meetings, sourcing projects, creating measurable goals, and implementing initiatives, including a new Business Advisory Board, recruitment process, and awareness campaign. Empowered social, economic, and environmental progress locally and globally by providing project guidance, including 3 study abroad trips to teach entrepreneurship in Tanzania, Uganda and Russia. Ensured member professional development by creating a Business Advisor Board of 20 professors, business owners, and deans who discuss relevant entrepreneurial topics at meetings and serve as mentors for project managers. Managed other member events such as Mentor/Mentee meetings, New Member meetings, Project Manager training, resume critiques, mock-interviews, and career fair preparation.

Founded Go Green on Green Street as a sustainability consulting initiative & awareness event with over 1600 attendees & 30 partnered businesses to promote business sustainability and student empowerment on campus. Managed a team of 6 Project Associates. Partnered with the Illinois Green Business Association (IGBA) to install LED exit signs, faucet aerators and other sustainable business features as well as over 30 Registered Student Organizations who set up educational and interactive booths on the day of the event.Implemented a campaign which included optimized posts on social media outlets (official Twitter handle, Facebook event, Facebook page), four Daily Illini articles, local news coverage, YouTube promo trailers, radio interview on WPGU, professional sidewalk chalking, flyers in the residence halls, a professional website, guerilla tactics, and T-shirt design branded with the campaign mascot the "Green Monster"​. Coordinated and managed logistics such as schedules for 100 volunteers running the day of the event, community grants, city permit, raffle drawing, entertainment, booth rental, sponsorships, accounting, fundraising, business proposals, scavenger hunt, signage, prizes/give-aways, set-up, PR and media coverage.Pomotional Video: https://www.youtube.com/watch?v=zWeq87z1SisLive at the Event: https://www.youtube.com/watch?v=RvQ8BJaAOOA&feature=youtu.be

Executive Program In Social Impact Strategy

B.S. Of Science In Advertising, Minor In Business And Minor In Environmental Sustainability, Leadership Certificate

Marketing, Food & Sustainability Intl. Study Program