- LEADERSHIP: Successfully guided a team of 4 through multiple transitions (cross-country move, new members, new school, potty training, sleep training) generating familial love and affection- PROBLEM SOLVING: Coached toddler through crib to bed transition, troubleshooting when issues arose, increasing parental sleep satisfaction by 100% - MULTI-TASKING: Met multiple daily deadlines (school pick ups, naps, meals, etc.) while managing the needs of multiple team members at various stages of distress - PLANNING: Developed and executed weekly meal plans (including snacks) aligned with individual preferences, seasonal ingredients, product freshness, and personal goals - STRATEGY: Supervised small scale outings (park visits) to large scale trips (vacations), ordering and packing the appropriate items to mitigate toddler meltdowns and pee-soaked clothing - PROJECT MANAGEMENT: Implemented complementary nap/rest schedules, increasing team moods and ability to effectively play- CONFLICT RESOLUTION: Mediated conflict between siblings, initiating alternate solutions and listening to both sides to return balance and harmony - DELEGATION: Divided over 100 household tasks, taking into consideration all team members’ personalities, area of expertise, and years of experience- COMMUNICATION: Executed playdates through multiple communication platforms leading to successful friendship development and child entertainment- EMPATHY: Showed respect and sensitivity for feelings ranging from, “I don’t want to go to bed” and “I want to watch another show” to “This blueberry is too soft” and “This isn’t the truck I wanted.”- INVENTORY MANAGEMENT: Executed regular supply audits of necessities (e.g. diapers, snacks, favorite stuffed animal, appropriate clothing, etc.) and developed creative solutions to prevent meltdowns

Lead and executed full-funnel integrated marketing content + media strategy for Gap brands, ensuring a cohesive customer journey and that global communications were consistent with the company’s brand positioning and omnichannel goals.Managed a team and partnered with social platforms, agencies, and ​10+ cross-functional partners to develop best in class social/digital strategiesDeveloped test and learn campaigns to drive demand and optimize as needed.Generated insights-driven briefs and strategies based on customer profiles for creative and agency partners to deliver result-oriented work.Reported results to leadership ensuring clear communication and next steps.

Established and managed Content Strategy team composed of strategists, analysts,copywriters, designers, freelancers, to support brands such as Gerber, Pepsi, Reebok.Implemented a new creative direction for GerberSupported internal team on trend reports and new business

Oversaw content creation and media support for the Saks Fifth Avenue social channelsand provided monthly reporting to measure effectiveness.Collaborated with cross-functional teams to support key initiatives.

Managed innovative digital and social strategies for top contemporary and beauty brands.