Melanie Kunz

Melanie Kunz Email and Phone Number

Digital Marketing | Project Management | Mentor | EHL | IE IMBA @ Publicis Media
london, london, united kingdom
Melanie Kunz's Location
Zürich Metropolitan Area, Switzerland
About Melanie Kunz

Marketing manager bringing 6+ years of professional experience in operational and strategic marketing projects in the B2B and B2C luxury retail sector. Combining effective personal, organizational, and analytical skills to develop and launch holistic marketing plans. Including experience in optimising workflows and managing process development to improve efficiency and team collaboration.

Melanie Kunz's Current Company Details
Publicis Media

Publicis Media

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Digital Marketing | Project Management | Mentor | EHL | IE IMBA
london, london, united kingdom
Employees:
16781
Melanie Kunz Work Experience Details
  • Publicis Media
    Senior Digital Account Manager
    Publicis Media Aug 2023 - Present
    Zurich, Switzerland
    Skills: Project Management · Media Buying · Marketing Campaign Management · Analytical · Digital Marketing · Online Advertising
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  • Ie Business School
    Mba Graduate
    Ie Business School Sep 2022 - Jul 2023
    Madrid, Community Of Madrid, Spain
    Dean list (Top 10%) graduateBlue Tourch Award - Academic ExcellenceWomen in Business Committee
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  • Swarovski
    Strategic Brand Manager
    Swarovski Jul 2021 - Aug 2022
    Zurich, Switzerland
    ● Led the short and mid-term omnichannel communication strategy, coordinating various channels and touchpoints to ensure seamless execution● Owned cross-functional processes and timelines for seasonal marketing launches, resulting in a 15% reduction in time-to-market● Conducted market research and competitor analysis, developing innovative market segmentation and regionally relevant strategies, leading to +27% Value-Per-Ticket on Chinese Valentines Day sales
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  • Swarovski
    Brand Marketing Manager - Regional Campaigns And Capsule Collections
    Swarovski Jul 2020 - Jun 2021
    Zurich, Switzerland
    ● Owned all regional marketing campaigns for Greater China, INSEA, and the Middle East, including sales forecasting, product prioritization, and communication strategy. Achieving +5% YoY sales growth and 3.33x return on investment for INSEA ● Crafted digital engagement, social media, point-of-sale, packaging, and partnerships campaign concepts and sales drivers ● Managed agencies, overseeing pitching, contract negotiations, briefings, budgets, and deliverable tracking
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  • Swarovski
    Junior Trade Event Manager Cgb
    Swarovski Jul 2019 - Jun 2020
    ● Spearheaded the Pop-up store strategy, concept creation, point of sales infrastructure and digital/IT integration. Launched in 5 markets for two business units and achieved 500k€ in incremental sales ● Led Annual Christmas Project, reduced cost by 20% and grew sales by 10% YoY through prioritization and product bundling● Designed the global Retailer Day concepts and executed the rollout.
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  • Swarovski
    Marketing Delivery Coordinator
    Swarovski Mar 2018 - Jun 2019
    Zürich Area, Switzerland
    ● Built a point-of-sale focused summer marketing activation, accomplishing 100% YoY increase in in-store traffic, with a return of investment of 8 in China and 15 in UK● Drove incremental sales by launching anticyclical non-media marketing activities, including operational rollouts and performance analysis
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  • Design Hotels Ag
    Public Relations Intern
    Design Hotels Ag Jul 2016 - Jan 2017
    Berlin Und Umgebung, Deutschland
    • PR campaign performance analysis and reporting• “Design Hotels Presents” (weekly highlight articles) content creation• Media relations and external communication for clients
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Melanie Kunz Skills

Hospitality Microsoft Office Customer Service Event Management Microsoft Excel English Hospitality Industry Teamwork Microsoft Word Microsoft Powerpoint Microsoft Outlook Vocus Leadership Social Media Marketing Doubleclick Google Analytics Google Adwords Social Media Marketing Digital Marketing Digital Media Management Media Relations Digital Marketing Experience Public Relations Search Engine Optimization Paid Media

Melanie Kunz Education Details

Frequently Asked Questions about Melanie Kunz

What company does Melanie Kunz work for?

Melanie Kunz works for Publicis Media

What is Melanie Kunz's role at the current company?

Melanie Kunz's current role is Digital Marketing | Project Management | Mentor | EHL | IE IMBA.

What schools did Melanie Kunz attend?

Melanie Kunz attended Ie Business School, Imperial College London, Ecole Hôtelière De Lausanne.

What skills is Melanie Kunz known for?

Melanie Kunz has skills like Hospitality, Microsoft Office, Customer Service, Event Management, Microsoft Excel, English, Hospitality Industry, Teamwork, Microsoft Word, Microsoft Powerpoint, Microsoft Outlook, Vocus.

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